Christine Hoffman Email & Phone Number

Berlin, Md, Us

Eastern Shore Maryland

Greater Philadelphia Area

Mid Atlantic

Responsible for complete territory management for the Mid Atlantic area Independent Pet Retailers.

Md,De, Nj, Pa, Ny, Ct

RETAIL TRAINING MANAGERServed as the retail training manager for a holistic pet food company, striving to continually increase the knowledge and sales of products within NY, CT, NJ, PA, DE and MD. Trained staff at all Pet Valu stores and other major pet retailers as needed. Visited retail stores and identified opportunities for growth. Developed relationships with retail managers and staff.• Managed a territory budget. • Grew retail business by training/educating stores regarding unique product features pertaining to pet nutrition and securing management orders for missing products and increasing shelf space. • Managed the Brand Ambassador Program, identifying and working with stores benefiting from demonstrations.• Maintained accountability for promotional and T&E spending, regularly reporting status to leadership.• Attended national sales meetings and industry trade shows.

Eastern Pa, New Jersey

Initiated and developed the New Jersey and Eastern PA territory for a pet food and supply distribution company previously having no sales presence or distribution in the area. Promoted and sold products from over 150 vendors, continually engaging in prospecting.• Achieved $1.5MM+ in sales during 2011 as a new distributor in NJ with very limited major lines, and 2012 sales of $3.8MM with a growth percentage of 143% over 2011.• Maintained and submitted all paperwork, reports and projects in a timely manner, and conducted training sessions in addition to attending national sales meetings and industry tradeshows.

New Jersey

Covered territory in New Jersey, opened new accounts, ensured products were received on time and assisted in store merchandising/sets in addition to addressing all customer service issues and initiatives, and handling warehouse problems expediently for the pet food and supply distribution company. Conducted product training and attended national sales meetings and industry trade shows.• Achieved 107% for the annual 2010 budget and total sales of $8.9MM, an average increase of 20% of 2009 sales.• Achieved 2009 and 2010 President’s Club Awards, and promoted/sold 150+ vendor lines, including initial stocking orders and promotional sales.• Maintained and submitted all required documentation, reports and projects on time.• Served as the schedule demo person and ensured proper samples were ordered on time.