Christine Rathbone Email and Phone Number

• Generated and qualified applicant leads through engaging talent outreach copy and improved recruitment strategy• Mobilized a social media strategy; Conducted a social media audit of existing and out-of-date company accounts, competitive analysis against market players, and implemented a content calendar• Assisted with company rebranding, with duties including: proofreading website copy, authoring original blog content and social media copywriting

• Refined an outreach strategy for weekly Work It Wednesday interviews with Toronto entrepreneurs for the Work It Social blog• Conceptualized and executed original and shared content and copy across multiple social platforms including Instagram, Facebook and Twitter• Led social media management efforts across Work It Social branded platforms, engaging and creating meaningful relationships with each network of followers• Authored weekly blog interviews with Toronto entrepreneurs, as well as content highlighting current social media trends and tips• Researched potential new client leads and assisted with a potential client proposal

• Collaborated with a partner to formulate a social media strategy for two partner sales office accounts and reported directly to their CEOs• Created tailored and engaging content and copy targeting entrepreneurial entry-level candidates in London and Kitchener

• Reported directly to the CEO and Management Team as the first point of contact to garner attention to new roles, conduct preliminary phone screening interviews, and maintain client relationships• Utilized sales and systems training to effectively handle candidate objections and tailor an opportunity to suit their goals• Facilitated the recruitment process – from screening suitable candidates to briefing a manager on candidate details in preparation for interviews, and conducting orientation, all while fostering entrepreneurism and collaboration within a high-integrity sales environment• Created measurable weekly goals and daily targets to ensure that recruiting pace would deliver consistent results• Created a recruiting schedule to optimize candidate engagement, and new processes to achieve market funnel standard• Attended weekly conference calls and quarterly leadership meetings, acting as a liaison between sales offices to build partnerships between representatives and management teams, and writing reports to bring action items to our team

• Maintained an organized retail store while simultaneously tending to other administrative responsibilities, including scheduling, inventory, and end-of-week closing procedures using Windows software• Shadowed supervisors in fund development, orientation and mobility, low vision assessment, and independent living skills services to gain a better understanding of how to make daily life more accessible to those experiencing vision loss.

• Independently and collaboratively facilitated engaging marketing campaigns representing companies including Molson Coors, Allan Candy, and Capital One Canada• Connected with customers and staff to educate and develop interest based on product and competitor research gathered during and outside of training• Gained experience in customer service and product marketing at establishments including Milestones, Turtle Jack’s, The Beer Store, and the LCBO