Christine Kessler Email & Phone Number

Olathe, Kansas, United States

Remote

Offer SEO, ecommerce best practices for Dynamicpetsupply.com & azcopperbeard.comUse of Shopify, Facebook Business, Google Ads Small business marketing plan available upon request

Opened an interior business as an attempt to be self-reliant.

Overland Park, Ks

Managed a team responsible for report administration and support of company wide business intelligence system. Responsible for managing development of all BI reports, user training, maintaining dashboards, reports for marketing, inventory and finance.Specialties: Business Intelligence Administration, Analytics, Reporting, Analysis, User Training, User Access Administration, SupportTools/Software/Systems: WebFocus, Microsoft Teams, Access, Excel, PowerBI

Overland Park, Kansas

● Used WebFocus BI software to create and distribute ad hoc reports. Trained employees across departments on how to become an independent WebFocus user to decrease workload of the reporting department.● Evaluated employee new report requests, analyzed report ticket problems and solved each inquiry. Closed each report request by writing a user story that included the What, Why and details of how it was solved.

I freelance for online marketing opportunities including but not limited to email distribution, blog writing and website improvements. I also consult for a companies' online marketing needs including but not limited to reviewing customer lists for improvements and suggesting digital marketing options to increase revenue.

Olathe, Kansas, United States

• Served as a subject matter expert on the ecommerce solution and platform• Create training materials for end-user training sessions• Identify and document benefits, costs, and risks associated with new digital marketing solutions• Documents procedures, policies and guidelines to support ecommerce systems• Enhanced all customer facing digital marketing products with profitable digital content strategies.• Helped enhance direct to consumer shipments by being the product owner… Show more • Served as a subject matter expert on the ecommerce solution and platform• Create training materials for end-user training sessions• Identify and document benefits, costs, and risks associated with new digital marketing solutions• Documents procedures, policies and guidelines to support ecommerce systems• Enhanced all customer facing digital marketing products with profitable digital content strategies.• Helped enhance direct to consumer shipments by being the product owner of all social media marketing outlets, adding additional online product options for BtoB customers and report analytics.• Gathered, organized, analyzed, and distributed digital marketing projects to BtoB customers and analytical reports to employees of The Gerson Companies.• Managed all digital marketing projects, including owning large customer data gathering projects from the field sales team.• Worked with an Intellectual Property lawyer and am familiar with trademark and patent processes. • I have repeatedly analyzed customer buying habits based on seasons, product categories and customer categorization.• I am capable of gathering information, analyzing the content at a high level and presenting the data in an easy-to-read format via Excel or other presentation software. Show less

Overland Park, Kansas

Web Business Consultants (WBC) is an online marketing consulting agency, which targets small to medium sized businesses to increase brand and product awareness via website creation and Internet marketing strategies. The WBC’s primary goal is to teach businesses how to become self-sufficient with online marketing practices.

Overland Park, Kansas, United States

I focus on how a reader consumes content online to support editorial functions. I provide monthly and weekly analysis of site traffic and reader behavior via Omniture• I educate editors how to expand their reach in multiple online channels and help find new channels to reach their audience• I educate editorial staff on writing for the web best practices. I stress the importance of frequent content generation and educate how to get content into various online channels• I educate… Show more I focus on how a reader consumes content online to support editorial functions. I provide monthly and weekly analysis of site traffic and reader behavior via Omniture• I educate editors how to expand their reach in multiple online channels and help find new channels to reach their audience• I educate editorial staff on writing for the web best practices. I stress the importance of frequent content generation and educate how to get content into various online channels• I educate editors and marketing staff how search engines work and why they are important to the brand success and how placing high in search engine results are a must for continued traffic growth. Communicate best practices for SEO in growing organic search results and writing for the web/social media practices• I provide analysis on competitors in the industry and work with publishers and product managers to remain competitive• I work closely with audience development by creating landing/registration pages for lead gen initiatives with multivariate testing and provide analysis on success metrics achieved• I work closely with a product team and development team to implement new features and functionality on the Web sites as new products become available (Blogs, video, microsites, webcasts, social media pages etc.)• I build affiliate networks by finding complimentary sites to cross link to (i.e. industry blogs, discussion boards, association sites)• Web site usability – monitor the Web site for broken links, under-performing site sections, accessibility issues and overall webmaster tasks. This includes site updates/maintenance that does not require development resource, but is outside of the scope of editorial function• Monitor Omniture for trends and work with various brand to build and enhance new pages to support the online business.• I train new editors on how to use the technology available through CMS and social media platforms (Facebook, Twitter and LinkedIn) Show less

Lenexa, Kansas, United States

I edited, proof-read, copy-fit, copy-wrote, and manage print or online projects. I assisted the Meetings Manager by organizing online and teleconference events and copy-wrote invitations. Use of a CMS, SEO skills, InCopy, Photoshop, GoLive and InDesign.

Ma, Journalism With Emphasis In Marketing Communications

Ba, Journalism

Activities and Societies: Photo Editor at Marquette Tribune, recieved first place in Sports Photography for 2005 Society of Professional.

Education record