Responsible for the development of customer relationships, productivity and effectiveness of client programs and initiatives for the Hargrove brand and the family of companies’ service offerings.• Marketing Department Leadershipo Manage, direct and develop Hargrove website re-brand, managed web development partnero Responsible for Social Media planning and implementation; follower growth increased 500% in one year; average engagement rate 7.66%o Oversee all email and social media campaigns; drove over $5M in qualified opportunity revenue Q1 2021o Participate with company leaders on the Global Marketing Council, coordinating global campaign structures and campaign efforts• Manage Creative Department made up of Creative Directors, 2D and 3D Graphic Designers• Develop company Strategy offering for live, virtual and hybrid events based around audience segmentation, generational shifts and client KPI’s• Process implementation of CRM, Hootsuite and other internal processes to drive efficiency• Liaison and collaborate with all operational and corporate functions internally and externally, including 3rd party vendors

Hire, Mentor, inspire and coach developing U.S. team from zero to 10 employeesBuilt U.S. centric vision, brand messaging & market strategyImplement companywide operational processes and best practices from ground upDeliver fully integrated marketing programsManage and led Fortune 50 global Incentive Program; managing partner integration

TBA Global• Development and leadership of RFP responses for multiple Fortune 500 companiesHartmann Studios, LLC.• Conducted and led corporate SWOT analysis with Executive Team to determine appropriate strategy to grow business.• Determined strategic areas of concentration leading to expansion of Hartmann offerings. • Developed 3-year strategic plan to build industry awareness within market.

• Conducted strategic event audit for The Home Depot on behalf of Hartmann Studios to increase overall scope of work; secured 2 additional projects based on performance--executing a focus group of Executives and market report on Future of Retail. • Evaluated struggling Pitney Bowes event and devised strategy to improve outcomes; worked collaboratively with Pitney’s Event, Marketing, and Executive Teams to appropriately align with targeted audience. Conducted past event performance evaluation and audience assessment to determine desired expectations of event from Pitney’s customer base. • Forged strong partnership with Impact Unlimited; instrumental in landing Juniper Networks for agency partner by providing strategic capabilities as part of RFP response and supported qualitative research by conducting In-Depth-Interviews with ABB’s customers on expectations from brand’s key event, Automation and Power World. • Ensured Sony Pictures remained current with market trends through delivery of weekly trend reports in social, digital, and mobile marketing to drive sales of DVD/BlueRay movies. Provided strategic recommendations to remain relevant within market during post-theater pre-DVD release period for multiple Sony pictures. • Engaged CSC and provided POV detailing alignment of corporate goals and event marketing strategy and strategic oversight in consolidating multiple proprietary events into single, cross-functional event. Delivered competitive event SWOT analysis and event framework covering key initiatives to drive event marketing. • Supported brand launch for Astra Zeneca by providing strategic direction surrounding penetration into saturated market.• Executed strategic event audit for athenahealth to ensure attendee experience matches corporate goals.

Managed several key accounts including Workday, Gartner, Inc., University of Phoenix, and Research in Motion (RIM). Research in Motion• Generated over $22M in sales. • Developed global demand generation campaigns, interactive/digital programs, carrier marketing programs, sales training events, and supported 50+ direct/indirect product launches over 4 years. • Planned and executed RIM’s first Entertainment Sponsorship, a 40-city John Mayer concert tour with budget of $200M. • Produced 140K+ unique Experience Center visitors, exceeding goal at 128%; attracted 200K+ visitors to tour website. • Secured business for 2 proprietary events (BlackBerry World- 5K attendees & BlackBerry DevCon-2.5K attendees), growing account organically by $2M. Attained $300K in annual savings through strategic vendor negotiations. Gartner • Led global team of 20 in execution of registration services for 50+ Gartner events with 1K to 5K attendees; managed global budget in excess of $10M, vendor partnerships, and ensured consistency across all event strategies. • Grew account revenue by 15%. Workday • Oversaw strategy for event, catering to nearly 2K guests with budget of $650K. Apollo Group / University of Phoenix • Added new segment of For-Profit Higher Education to client roster and grew account over $500K in 6 months. • Initiated “Project Reinvention” with experiential marketing components, strengthening brand perception and creating innovative student experience.

Hired to manage and launch global experiential marketing efforts for CA Technologies, the largest IPG account of record; handled all aspects of account growth, client management, planning, and staff development. Led the execution of CA World, one of the largest global User Conferences with budget of $25M. • Increased paid attendance from 17% to 80%, generating over 6.5K qualified leads and 10% brand awareness improvement. • Awarded Pitney Bowes business and oversaw multi-year contract for Exhibition Services for 300+ domestic trade shows.

• Managed GPJ’s largest account, IBM. • Reduced number of event tactics by 65% and spend by 55% while improving lead revenue by 17% through continuous optimization of Integrated Event Marketing Program.• Successfully established cross-functional relationships with IBM partner agencies, improving program collaboration. • Enhanced agency margins and market share penetration through creation of new ideas and concepts. • Maintained protection of IBM brand through development of consistent event marketing and best practices programs.