Christine Lascombe Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

- Member of the Executive Committee.- Communication:. Internal and external communication strategy (definition, implementation, creation, monitoring of communication performance and budget).. Management of all Group social networks and websites.. Development, follow-up and management of corporate events.. Development, follow-up and management of media and PR partnerships for brands and corporate. . Development of brand awareness and communication support tools.- CSR:. Implement the Group's CSR strategy.. Steering and coordinating brands' CSR initiatives.. Support for statutory development projects of mission-based companies.. Monitoring and developing CSR-related partnerships.. Creation and production of internal and external CSR communication media.

France

- Member of the Executive Committee- Design and deployment of Pfizer's communication strategy in France, coordination with the Corporate Affairs department of the holding company (New York).- Reputation management, corporate and CSR communications, influence communications, Thought leadership strategy for the Country Manager and other spokespersons of the Executive Committee. - Corporate and therapeutic media relations, crisis management (member of the French & Global crisis teams).- Management of all external, media and internal communication for the introduction and launch of the BioNTech-Pfizer vaccine (Comirnaty®) followed by the drug Paxlovid® between 2020 and 2022.- Digital activation, social media, e-influence. - Internal communication and change management.- Member of the Board of Directors of the Pfizer Innovation France endowment fund dedicated to funding research, education, and patients’ policy projects; sponsor of open innovation projects such as the Pfizer Healthcare Hub France (e-health incubator), Prevent2Care Lab (a specialised Prevention Health programme), Coalition Innovation Santé with Digital Pharma Lab.- Active member of the Leem Corporate Affairs Commission, in charge of the "Fact Checking" issues. - Management of a team of 10 colleagues.

Villejuif, Grand Paris

- Member of the Executive Committee.- Representative of the Communications Department on the Institute's Board of Directors- Communications strategies and branding policy of the Institute.- Corporate communication, public affairs, relations with stakeholders.- General public communication (cancer information oriented).- Hospital communication (patients and families, users) and medical (12 clinical and medico-clinical departments within the University hospital).- Scientific communication (research activities, teaching activities, industrial partnerships).- International communication (international clinical congresses, academic partnerships and worldwide research projects, transfer of the know-how to the Middle East and the Central Europe partners).- Internal and recruitment communications.- Management of a team of 15 people.

Roissy Cdg

- Being the interface between main labor unions.- Working out of main strategic insights for crisis communications.- Working closely with the economic and social press.

Paris La Défense

- Deployment of communication plans and guidelines from headquarters to the 56 countries of the Group. Responsible for the G7 area (the 7 most mature countries including France).- Animation of the European communications directors network.- Advising on corporate brand’s identity and architecture.- Piloting of main corporate communication tools in support of the CSR strategy (cultural diversity, opinion leader, green impact).- Management of a team of 8 people.

Paris La Défense

- Development of a strategic and operational marketing (benchmark monitoring, positioning studies, cross marketing plans, offers launching plans).- Integration of communication strategies (internal and external coms, marketing) aiming to reinforce notoriety of the brand in a 360° approach.- Management of a team of 18 people.

- Development of lobbying and public affairs strategy.- Setting up of a PR plan based on a cultural and social sponsorship policy.- Definition of a corporate and B to B media relations strategy, follow-up tools.- Launching of a corporate and recruitment advertising campaign – France and Group scale.- Creation and management of a team of 6 employees.

- Piloting of annual international partners conferences and worldwide executive seminars.- Building of action plans for internal information – Group information magazines management.- Design and organisation of a public relations strategy.

- Chief editor of the Brand magazine.- Design and lead of the internal information system (internal newsletters, induction programs, internal conferences, CEO messages,…).

Dess, Communication And Social Business Management

Iep

Bachelor, History

Lettres Supérieures