▪Thrives in a fast-paced, ever-evolving consulting firm with ambiguous projects, often directly communicating and presenting to client Senior Managers and Vice-presidents▪Works across retail and CPG clients to build comprehensive marketing strategies to drive sales growth, increase brand recognition, and brand loyalty▪Leads key marketing strategy activities, including brief writing, media planning, analyzing data, and collaborating with various parts of the firm and outside agencies to bring the vision to life▪Collaborates with Managing Directors within the firm and Marketing Managers across clients to create annual marketing priorities across digital and physical touchpoints and financial planning for execution▪Responsible for the financial health of projects, ensuring profit margin is on target▪Trains and mentors junior marketers with various degrees of proficiency to level-up their skills and ensures they are meeting their own professional goals

▪ Leads strategic, client-focused initiatives using expertise in digital and relationship marketing principles, including: content strategy, communications planning, database and email marketing, and user experience best practices ▪ Analyzes prescribing data in conjunction with qualitative and quantitative research to hypothesize beliefs underlying behavior. Refines and delivers belief maps and segmentation recommendations based on data▪ Collaborates with creative, analytic, and account team members to create beautiful and effective marketing campaigns despite significant government regulation▪ Works on multiple therapeutic areas at one time demonstrating an eagerness for learning▪ Launched the promotion of a new rapid-acting insulin to healthcare professionals and potential patients through digital/non-personal channels. Developed a plan to shift prescribing from an older rapid-acting insulin to the new rapid-acting insulin▪ Represents the agency at industry organization events as a thought leader in digital strategy

• Served as lead digital strategist and consultant for multiple advertising and social campaigns;• Created client oriented social strategy that increased audience engagement by 20 percent;• Recommended improvements on websites based on Google Analytics data and input from UX and design experts;• Managed the creative development and execution of digital marketing materials;• Lead strategic workshops to create yearly tactical plans to meet clients’ annual plans.

• Performed the following for national retailers including Kohl’s, Victoria’s Secret, Victoria’s Secret Sport, Gillette Venus, Sherwin Williams, Bush’s Beans, Owens Corning, and Autodesk:• Partnered with brand strategists, data analysts and writers to execute social media and marketing strategies;• Strategized campaigns and developed daily conversation themes for various social media touch points;• Assumed community management and crisis management responsibilities;• Analyzed the success of branded social initiatives using social listening tools including Google Analytics,Brandwatch, Radian6, TweetReach, Curalate, Hootsuite, and Sysomos;• Utilized social listening tools to provide data driven recommendations for future campaigns;• Developed agency viewpoint on social media trends and platform updates, drafting corresponding whitepapers and leading internal professional development curriculum;• Developed and distributed the agency’s point of view on social media trends and platform updates;• Identified brand ambassadors across social media channels for national retailers.