- Define Marketing KPIs that drove consistency across leadership teams in three focus areas (overall Marketing impact, ecosystem, and efficiency)- Drive marketing analytics strategy and build measurement frameworks ensuring alignment with overall company objectives and corporate strategy- Present findings to Sales, Marketing and Product leadership, communicating complex concepts and data in a concise, clear, and meaningful manner- Implemented knowledge of Red Hat products and industry trends to devise a Marketing strategy that is now one of Red Hat’s top corporate initiatives

Manager serving as a consultant to the CMO and other executives surrounding marketing data and insights. Grew the Global Marketing Performance Insights call to an all-marketing call, with attendance reaching over 500 (1/3 of all Marketers).Stood up and launched a net new account engagement dashboard to Sales executives globally, allowing for true visibility into marketing activity and improving communication between market development, sales execs, and field marketers as a result. Regularly included as a speaker in the CMO's Marketing all-hands to provide data driven insights to marketers.

Work on the Performance Insights team on Marketing Analytics serving as a principal marketing analyst for the BUs, Global Demand Center, Regional Demand Centers, Brand Experience,, and Partner Marketing, providing key marketing business insights.- Provide actionable insights and enable marketers around Red Hat business concepts around the globe by leading the Global Performance Insights Call- Serve as the leading analyst and consultant in helping stand up a new Partner Marketing group- Collaborate with various parts of the Brand Experience team to implement new processes to improve collateral assets based on insights found in the data.- Lead deep dive analyses for and present in global Quarterly Business Reviews, providing executives and high-level leaders with insights to make decisions

Work on the Performance Measurement team on Marketing Analytics serving as a marketing analyst for the BUs, Global Marketing Council and the Marketing Campaign owners by providing key marketing business insights.-Collaborate with various stakeholders for deep-dive analyses for several departments which help drive business decisions, answer key questions, and provide easy-to-consume dashboards-Provide insights and supporting data and dashboards to executives that are used in cross-company interlocks-Serve as a consultant for stakeholders and teammates by training others in QlikSense and explaining the attribution model, and providing insight into other areas of the company: Partners reporting and Sales incentives-Provide ad-hoc analyses for VPs and other stakeholders in several areas of the business

Work on the PNT Data and Analytics team serving as a marketing analyst and data provider for the BUs and the Marketing Campaign owners by figuring out the key business questions as it pertains to marketing.-Analyzed marketing effectiveness through ROI analysis using Qlik Sense and reports from Allocadia-Streamline self-service reporting by building marketing dashboards using Qlik Sense-Provide insight and collaborate with stakeholders to determine marketing KPIs-Complete Ad-hoc requests for stakeholders in the BUs and Marketing Campaigns-Train stakeholders on marketing terms and use of QlikView -Answer key business questions using marketing data-Start marketing analysis to begin the effort towards prescriptive analytics

-Provided reporting and analytical support to leaders across the PNT team-Automated the standard reporting data pulls and slide creation-Built dashboards and became proficient in QlikView and SalesForce-Analyzed marketing effectiveness through various analyses including offer scoring, tactic analysis, and web analytics reports-Provided standard reports to marketing leaders throughout Red Hat

$200M financial services company that provides services to investment banks, financial institutions and corporate issuers through capital markets, corporate services and technology segmentsWork in a fast paced environment, in a cross-functional team, serving as an extension of several public companies’ Investor Relations team by analyzing data and offering insight and solutions.- Use database queries, fundamental analysis, and financial statement analysis to analyze institutional shareholder base of corporate issuers and provide qualitative and quantitative analysis to IROs and C-suite executives- Create innovative solutions to expedite report process using Microsoft Excel macros (Visual Basic) and Microsoft Visual Studio; - Designed an Excel-friendly IPREO logo to significantly decrease file size and efficiency of reports- Strengthen relationships with at-risk clients and help bring in prospective clients due to timeliness, impact, and quality of reports, as well as managing client relationships- Build special instance (spin offs, M&As) analyses for clients by quantitatively diving into a client’s story

$880M global diversified technology and manufacturing company developing adhesives, coatings, motion management devices and sensing technologies for the auto, aerospace and industrial industriesWorked under the Aerospace Market Manager, supporting marketing initiatives and creating unique ways to display data to the global marketing and sales team.- Analyzed sales trends across Lord’s Aerospace and Defense division using data retrieval and Business Intelligence software- Identified in excess of $1 million in sales opportunities across the A&D sector by analyzing product trends, as well as global issues, to determine where potential markets existed- Completed two projects that were used in a company-wide seminar about marketing initiatives across the A&D sector.- Spearheaded the Competitive Intelligence initiative by keeping the marketing team up to date on notable competitor and industry news- Communicated between the sales teams and engineers to put together unified sales presentations which accurately displayed production time and specifications of the products