The XD Director who ensures that Shoppertise is mobile first, and user-friendly from the ground up.By marrying art and science together, she makes beautiful mobile apps and websites which includes e-commerce, loyalty programme, brand launches, corporate websites, enterprise portals that are intuitive and easy to use.After more than 15 years of building world-class brands within the digital advertising industry, and refining her business acumen in the exciting world of mobile payment solutions, she is now channeling her knowledge to her passion — supporting and growing local businesses.Specialties | E-commerce, Loyalty Programme, Data-Driven Marketing, Usability Testing, User Experience Design, Art Direction, Structure & Content Strategy, Information Architecture, User-flow.Fun Facts:- 15 years of experience in Digital Marketing Strategy & User Experience Design- Built mega websites like Walmart China, Nokia China, Usana USA, Maybank Malaysia and Yes 4G Malaysia- Built mobile apps for payments, e-commerce, customer engagement and loyalty- Head of Creative, User Experience at Soft Space- Regional Art Director at Agenda Asia (Wunderman)