The Petaluma Design Guild is a group of local design professionals dedicated to supporting, promoting, and providing design that elevates and communicates. We believe that better design can shine a light on what makes our community beautiful, strong, and dynamic. We are graphic designers, environmental designers, communication strategists, illustrators, copywriters, and developers. We work on projects ranging from full-scale brand development to web/print design to social campaign implementation. We provide the insights and services of a full-scale agency with world-class talent. www.thedesignguild.co

At 23 Seeds we build marketing strategies by conducting competitive analysis, internal design audits and customer segmentation. Using these insights we develop or refine the brand. Then, we establish marketing plans and we help our clients connect with their customers using the web, print, PR and social media. Ultimately, through this process, we help our clients build meaningful relationships with their customers.

• Led strategic planning efforts including corporate positioning, market and competitive analysis, customer segmentation and penetration plans• Oversaw development of all branding and marketing communications • Worked with the CEO and the other executive team members to identify and develop strategic alliances, and close/grow major retail accounts• Defined and directed marketing programs for demand creation, lead generation

• Established and managed an in-house creative team for consumer promotions• Presented creative for program implementation and pitches for new business• Maintained a highly motivated team in a fast-paced, client-focused environment• Developed TCP's positioning, corporate identity and marketing strategy• Hired, trained, and evaluated all design and copy team members• Developed standard practices for creative briefing on all projects• Refined workflow to significantly reduce department overhead• Directed all creative development for program implementation (consumerand trade), print, TV, web, radio, and sales collateral from concept throughproduction

Worked with brand managers to establish brand partnerships,achieve marketing objectives and maintain brand strategy in print, TV, radio and sales collateral• Developed incentives for retailers and sales reps• Directed designers, photographers, illustrators, stylists and TV production crews in the creative development of all program materials• Coordinated development of market lists and media plans• Maintained program budgets in excess of 1 million dollars