Completed Phase 1: Updated company messaging through the creation of a new website and new product sheets to clearly communicate the value-adds of the company's engineering and manufacturing services. Completed Phase 2: Development of marketing materials, website and publicity supporting the launch of the AR3 Advanced Controller. Planned booth exhibit at the 2024 IDA EXPO. Executing User Manual for OEM customers.

Expanded brand awareness to increase sales for a plastics machinery company. Developed a strategic marketing plan to redefine and refocus on the three core competencies; developed a logo and brand guidelines for the company’s new replacement parts division, CSI-Parts; developed and wrote content for a new website, product sheets, capabilities brochure as well as an ongoing, targeted direct mail program to current and prospective customers; planned and executed 20’x40’ booth exhibit for the… Show more Expanded brand awareness to increase sales for a plastics machinery company. Developed a strategic marketing plan to redefine and refocus on the three core competencies; developed a logo and brand guidelines for the company’s new replacement parts division, CSI-Parts; developed and wrote content for a new website, product sheets, capabilities brochure as well as an ongoing, targeted direct mail program to current and prospective customers; planned and executed 20’x40’ booth exhibit for the largest plastics show in the industry, NPE; developed a customer service process to make online troubleshooting resources available to customers and established a customer “help ticket” system; wrote press releases; streamlined and maintained customer/prospect database and wrote sales correspondence.c.mair@convertingsystems.com Show less

Created a new website to promote online brand awareness and assure safety during COVID health restrictions. Previous work includes rebranding the practice in 2015 by designing a new logo, letterhead package and patient forms, and creating a new website that could be easily updated in-house.

Developed a branding strategy, logos, websites, direct mailers and promotional materials/signage for ViaggioGroup (a professional coaching and leadership consulting firm) and Bella Viaggio (a non-profit organization focused on supporting adults with special needs). Assisted with book production/publishing.

Developed and launched the marketing campaign for C-Level Interim Executives, a "C" level networking and placement company; designed company logo and letterhead templates; created the overall company messaging, ensuring brand consistency across all mediums; planned, wrote, designed and developed a corporate website using Site Builder; designed a web-based direct mail program utilizing Constant Contact.

Spearheaded and developed all areas of marketing and related “start-up” activities for Solis Energy, an innovative alternative energy company. Developed brand identity and messaging; ensured brand consistency across all mediums; developed overall strategic marketing planning and roll-out of current product offerings; planning, writing, design, layout, production and implementation of traditional marketing vehicles; developed product logos and online marketing vehicles, including company website… Show more Spearheaded and developed all areas of marketing and related “start-up” activities for Solis Energy, an innovative alternative energy company. Developed brand identity and messaging; ensured brand consistency across all mediums; developed overall strategic marketing planning and roll-out of current product offerings; planning, writing, design, layout, production and implementation of traditional marketing vehicles; developed product logos and online marketing vehicles, including company website utilizing Site Spinner, and website tracking, sales materials, presentations/webinars, advertising, public relations, trade shows, web-based direct mail programs, co-marketing and strategic partnership programs; direct interaction with customers and prospects at meetings and trade shows. Show less

Developed and executed brand management and marketing strategy to position EPIK Communications, a wholesale telecommunications company, as a leading carriers’ carrier in the Southeast US. Researched and developed an in-depth strategic marketing plan; managed a 1.5 mil marketing budget; ensured internal/external brand consistency through creation and enforcement of overall messaging and visual brand guidelines; developed and managed new product naming and their public launches; established and… Show more Developed and executed brand management and marketing strategy to position EPIK Communications, a wholesale telecommunications company, as a leading carriers’ carrier in the Southeast US. Researched and developed an in-depth strategic marketing plan; managed a 1.5 mil marketing budget; ensured internal/external brand consistency through creation and enforcement of overall messaging and visual brand guidelines; developed and managed new product naming and their public launches; established and maintained ongoing market intelligence, including customer segmentation and competitive analysis, and provided direction for moving forward; planned, managed and executed annual integrated marketing programs, including advertising campaigns, trade show strategies and participation, website development, sales collateral and targeted sales promotional programs; supported sales revenue generation through development of customized promotional and lead generation programs; revamped overall branding to help strategically position EPIK for a critical sale, including a revamp of messaging and sales collateral materials; company sold to largest competitor in Dec. 2003. Show less

Design Horizons International (DHI), a boutique marketing and design firm. Grew company brand image and revenues by establishing and managing new business accounts, including Motorola, Chicago Stock Exchange, Commonwealth Edison and Rust-Oleum, in addition to setting and exceeding strategic company goals and revenue goals; generated revenues amounting to one-third total company revenue and one-half company profits; developed client strategic marketing plans including program specifications… Show more Design Horizons International (DHI), a boutique marketing and design firm. Grew company brand image and revenues by establishing and managing new business accounts, including Motorola, Chicago Stock Exchange, Commonwealth Edison and Rust-Oleum, in addition to setting and exceeding strategic company goals and revenue goals; generated revenues amounting to one-third total company revenue and one-half company profits; developed client strategic marketing plans including program specifications, budgets and production schedules; prepared and delivered customer presentations; resolved project/client issues; managed client communications materials including annual reports, brochures, promotional/educational programs, sales training, product launches, corporate identity programs and website development; directed staff of seven employees, hired and managed contract services for photography, illustration, electronic manipulation, film separation, printing and Internet programming; worked with president to prepare business plans to strategically position company and increase sales. Show less

Edward G. Dorn & Associates, Marketing and Advertising Agency. Generated new client accounts with sales resulting in one-third total annual revenue; directed staff of five employees; hired and managed contract services; initiated and developed strategic advertising campaigns; wrote and produced company self-promotional materials.