Christine Mariconda Email and Phone Number
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Christine is an accomplished strategic marketing and communications expert with 25+ years of experience in the field. Her knowledge and skills run the gamut—from branding and marketing strategy to marketing communications tactical planning, through to creative development, production, and implementation of marketing communications across print and digital media channels. She has specialized expertise in marketing automation technologies. Christine is also a data-driven marketer who is focused on leveraging data and marketing analytics to drive marketing strategies and continued optimization.Before establishing Marketing Now in 2009, a strategic marketing communications agency, Christine held executive positions at global companies providing laboratory products and services, analytical instrumentation, and process equipment for life science research, pharma/biopharma, biotech, and other industries. As Executive Director of Communications and e-Business for Brinkmann Instruments and later Eppendorf Inc, Christine ran a full-service, in-house “agency” responsible for marketing communications in North America, as well as internal employer communications. She led a team of over a dozen in-house advertising/communications, creative, and technical web development professionals. She also spearheaded the company’s CRM and sales/marketing automation initiative. As a member of Eppendorf’s Global Creative Committee, Christine contributed strategic and creative input on global marketing initiatives. Earlier in her career, Christine worked at E-Z-EM, a leading manufacturer of contrast agents for gastrointestinal radiology, where she conducted secondary market research related to new medical device technologies. After that, she joined Schein Pharmaceutical's marketing team where she contributed to the successful launch of the company's Hospital Division, managing the division's advertising and marketing activities.Christine also collaborates on projects with her branding partner, Vásken Kalayjian (CEO, BrandReal), and has contributed marketing insights to Vásken's book, “Brand Real, a startup Entrepreneurs’ Guide to Effective Branding and Building Values-Based Organizations.”
Marketing Now (F/K/A Mariconda Marketing Solutions, Llc)
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President And Managing DirectorMarketing Now (F/K/A Mariconda Marketing Solutions, Llc)Sarasota, Fl, Us
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President & Managing DirectorMarketing Now (F/K/A Mariconda Marketing Solutions, Llc) Jul 2009 - PresentHicksville, Ny, UsFounder and Managing Director at Marketing NOW, Christine works closely with clients to help them achieve their marketing goals. Marketing NOW is a full-service strategic marketing and communications company that's backed by a team of experienced strategic thinkers, problem solvers, results-driven creatives, technology experts, and all-around doers that help our clients achieve their marketing and communications objectives. Whether you need to re-brand your business, launch a new product or service, capture/recapture market share, deliver quality leads to sales, turn you existing clients into loyal fans, or simply streamline your marketing-to-sales-operations process, Marketing NOW can help. Services include:- Marketing Strategy- Branding- Advertising & Promotion- Creative Services- Digital Marketing- Inbound Marketing & Automation- Web Design & Development - Media ServicesClients range from small businesses to global Fortune 1000 companies. Through the years, Christine and the team at Marketing NOW have supported a wide range of companies, products, and services, across a wide range of industries. The team has specialized expertise in high-tech products and translating complex concepts into easy-to-understand communications.Christine is also a member of the Advisory Team for GK Tribe, a world-renowned global branding company. She is often brought on as a GK Tribe strategic marketing consultant to collaborate on global projects. She has also contributed marketing insights to the book titled, Brand Real, a startup Entrepreneurs’ Guide to Effective Branding and Building Values-Based Organizations. https://brand-real.com/contributors
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Founder | Executive DirectorSpotlight Ukraine Mar 2022 - Present -
Executive Director, Communications And E-BusinessEppendorf North America Jan 2008 - Jul 2009Directed all marketing communications efforts for Eppendorf North America. Provided product managers and marketing directors strategic and creative input on their marketing communications plans. Managed in-house staff, freelancers, printers and other vendor relationships. Managed workflow, ensuring that all projects were appropriately assigned, prioritized and delivered on time and within budget. Managed a multi-million dollar communications and trade show budget. As a member of the Eppendorf Global Creative Committee, provided strategic and creative input for a wide range of global projects. Collaborated with sales management and other business leaders to define strategic and long-term e-commerce goals for Eppendorf NA. Responsible for implementing the e-commerce strategy. Coordinated e-Shop development with global web development team and local web design staff.Specific areas of responsibility: strategic/creative development and production of a wide range of print and online marketing communications • corporate identity management for North America • managing the development and implementation of Eppendorf NA websites • website performance analysis and reporting • search engine marketing • advertising planning and placement • public relations • meetings, events and trade show management • lead management, fulfillment and analysis • managing Eppendorf NA’s customer loyalty program.
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Executive Director, Communications And E-BusinessEppendorf, Inc. Jan 2005 - Dec 2007Directed all marketing communications efforts for Eppendorf North America and Brinkmann Instruments (an Eppendorf company). Counseled marketing directors and product managers on effective communication strategies and tactics. Managed in-house creative staff, freelancers, agencies and other vendors. As a member of the Eppendorf Global Creative Committee attended bi-annual meetings to exchange creative ideas and provide strategic/creative input for global projects. Specific areas of responsibility: Strategic/creative development and production of a wide range of print and online marketing communications • corporate identity management • managing the development and implementation of websites • website performance analysis and reporting • search engine marketing • advertising planning and placement • public relations • meetings, events and trade show management • lead fulfillment and analysis • local customer loyalty program management.
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Executive Director, CommunicationsBrinkmann Instruments, Inc. Jan 2000 - Dec 2004UsDirected all marketing communications efforts for Brinkmann Instruments. Counseled marketing managers on effective communication strategies and tactics. Directed in-house creative and other staff, freelance designers and other service providers. Managed workflow and ensured the quality of work produced. Managed a multi-million dollar advertising/marketing communications and tradeshow budget. Specific areas of responsibility:Creative development and production of print and online advertising/marketing communications • corporate identity management • planning, executing and analyzing direct marketing campaigns • designing and implementing corporate websites • media planning and placement • public relations • meetings, events, tradeshow management • sales force automation/CRM application management • lead fulfillment. -
Marketing Services DirectorBrinkmann Instruments, Inc. Jan 1996 - Dec 1999UsManaged the Marketing Services Department. Directed a staff of creative professionals and support personnel, freelancers, agencies and other vendors. Prioritized/managed workflow and ensured the quality of work produced. Managed a multi-million dollar advertising/communications/tradeshow budget.. Specific areas of responsibility: Creative development and production of marketing communications • customer database development • designing and implementing websites • media planning and placement • public relations • meetings, events, tradeshow management • lead fulfillment • development/implementation of a sales force automation/CRM application.
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Marketing Services ManagerBrinkmann Instruments, Inc. Jan 1994 - Dec 1995UsManaged the creative development and production of marketing communications for all Brinkmann Divisions. Directed in-house ad planning and placement, public relations and approximately 20 tradeshows. Managed an in-house print shop, lead fulfillment department, graphic designers and other support staff. Directed external ad agencies, printers, photographers and other service providers. Managed workflow and ensured the quality of work produced.
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Associate Marketing Services ManagerBrinkmann Instruments, Inc. Oct 1992 - Dec 1993UsManaged the development/production of marketing communications for the Analytical Systems Division. Produced creative briefs. Wrote, edited and proofread copy. Liaison with printers, photographers and other service providers. Wrote and submitted news releases to journals. Supervised ad placement for all Brinkmann advertising, as well as tradeshows (over 20 national/regional shows). Supervised an in-house print shop, lead fulfillment department and graphic designers that supported all Brinkmann Divisions.
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Senior Advertising Specialist, Analytical SystemsBrinkmann Instruments, Inc. Oct 1990 - Oct 1992UsManaged the creative development and production of advertising and other communications for the Analytical Systems Division. Liaison with ad agency, printers, and other service providers. Proofread and edited copy. Provided art direction at photo shoots. Approved artwork and press proofs. Wrote and submitted news releases to journals. Supervised ad placement for all Brinkmann advertising. Managed 18 tradeshows.
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Product Manager, Hospital DivisionSchein Pharmaceutical Feb 1989 - Oct 1990Melville, Ny, UsResponsible for implementing the Schein Pharmaceutical (Hospital Division) marketing plan. Developed content and collaborated with Schein Creative Services on the production of ads, direct mail, collateral and other communications. Conducted market research, including customer advisory board meetings. Organized annual hospital, retail and wholesaler customer advisory board meetings. Produced sales training materials and guides for new products and conducted training at regional sales meetings. Planned and organized corporate image-building events. -
Marketing SpecialistE-Z-Em 1986 - 1988Conducted secondary market research to support decision-making with new product development. Created reports for sales trending and analysis. Provided general marketing support.
Christine Mariconda Skills
Christine Mariconda Education Details
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Long Island UniversityMarketing -
Long Island UniversityFinance
Frequently Asked Questions about Christine Mariconda
What company does Christine Mariconda work for?
Christine Mariconda works for Marketing Now (F/k/a Mariconda Marketing Solutions, Llc)
What is Christine Mariconda's role at the current company?
Christine Mariconda's current role is President and Managing Director.
What is Christine Mariconda's email address?
Christine Mariconda's email address is bo****@****ann.com
What is Christine Mariconda's direct phone number?
Christine Mariconda's direct phone number is +163146*****
What schools did Christine Mariconda attend?
Christine Mariconda attended Long Island University, Long Island University.
What are some of Christine Mariconda's interests?
Christine Mariconda has interest in Closed Loop Lead Management, Search Engine Marketing, Graphic Design And Photo Editing, Targeted Direct Marketing, New Online Approaches.
What skills is Christine Mariconda known for?
Christine Mariconda has skills like Marketing Communications, Online Marketing, Advertising, Marketing Strategy, Social Media Marketing, Direct Marketing, Marketing Management, Market Research, Marketing, Creative Direction, Public Relations, Seo.
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