Responsible for onboarding GM Dealers onto a unified Digital Retailing Platform that allows customers the flexibility to shop and even buy online through a dealer's owned site.I lead a team of internal and external stakeholders that work directly with each dealer to source all information used in their sales process. We use this to build a customized website for each store that offers customers a cohesive omni-channel shopping experience from higher funnel shopping and learning via Brand sites to lower funnel purchase actions via Dealer sites.As the DRP Product Manager and SME to dealer and field teams, I conduct educational outreach to dealers, manage issues and answer questions, and provide feedback and communication to my team and leadership to continuously improve our process based on learnings from each new dealer site launch.

Expert and resource for EV / Charging product launches, supporting dealer-facing field teams across all GM Brands in the Western US to ensure dealer infrastructure and sales readiness.Drove dealer investment in traingin and infrastructure through education around battery and charging technologies, new EV product, and informational storytelling to help anticipate an electric future across all vehicle segments.Lead the rollout and implementation of new digital retailing capabilities that will allow our dealers to win against online automotive retailers with a best-in-industry online customer shopping experience.

Managed media strategy for EV, SUV, Performance, and all cars, including reveal and launch plans for Trailblazer, Bolt EUV, Corvette, Z06, and Traverse, Equinox and Blazer mid-cycle enhancements.Leveraged M1 and sales data to inform target development and selecting both addressable and mass media placements with budget reflective of support for nameplates across the largest vehicle segments. Managed large scale activations with partners including Disney, Amazon, American Idol, DC, Google, and more.Was the Brand lead for all DEI initiatives, including Media partnerships. Led the RFP and selection process for Diverse-Owned media partners to create all- new media led content programs focused on AA, LGBTQ, and Hispanic audiences. Managed and worked with partners to select talent and topics, review content (digital, social, editorial) to ensure alignment with Brand voice and awareness, familiarity, and perception KPIs.

Led Blazer reveal and 2019 launch, including market validation, competitive analysis, press events, consumer awareness campaign and creative, field and dealer awareness, distribution, and ordering strategy. Developed a distribution plan to maximize sales and per unit VP by focusing product in markets that over-indexed in segment sales and under-indexed in leasing. Drove cohesive media and creative strategy with a focus on targeted contextual placements to traditionally lux audiences, leading with style and performance and successfully attracting new and higher HHI buyers.Leveraged internal Chevy Global stakeholders to ensure a strategy that aligned with US and increased usable assets. Through fostering collaborative relationships with lead Engineering and Design partners, improved marketing contribution to product decisions and changes, allowing for more nimble improvements to the program post-launch.

Managed creative/media/digital/SEO agency partners in development of Chevy Small Car strategy, including live microsite and media content partnerships to drive awareness and consideration for Trax, Sonic, and Spark across a younger demographicResponsible for marketing and sales performance for Spark/Sonic, including GTM/SMS/Consensus reporting monthly to both leadership and field.Led product launches of Diesel variations of Cruze and Equinox, managing the creation of new digital video content and messaging. Conducted focus groups with diesel car owners and leveraged those learnings to drive awareness of our new products and sell the benefits of diesel to compact car and SUV shoppers.

Managed sales growth and profitability of 15 Arkansas Chevrolet dealers. Drove Chevrolet truck sales increase of +12% YOY in 2015.Implemented process improvements with a focus on future business, including formalized BDC centers and modernized employment strategies that offered salaried roles to individuals who focused solely on product and customer experience improvement.

Managing both Sales and Service, focused on increasing sales and dealership profitability across Oklahoma and Texas in both fixed and variable departments while growing market share for Chevrolet, Buick, GMC, and Cadillac.

Worked directly with small and medium businesses to grow Melissa & Doug sales across the US and Canada.Managed sales and growth for 500+ business accounts including the onboarding and development of 30+ franchise drug stores in CanadaAchieved $1.2M in direct to business sales in 2013 through remote and trade-show based sellingLed Trade Show sales across US and Canada, including NYC TOY FAIR

Key account manager for Victorian State and Local Government, Utilities, and Hospitality.Drove profit by focusing on solutions that reduced customer cost and improved efficiencies through the sale of Kyocera technology systems paired with printer hardware.

Supported Advertising and Marketing teams with digital advertising and media initiatives launched via social while working with Sales team to understand key areas of opportunity.Created Regional NSW Traveler blog designed to drive interest and traffic to our properties in areas of regional New South Wales, Australia such as Dubbo, Parkes, Orange, Cowra, Wagga Wagga, and Albury/Wodonga by researching and writing 'first person' accounts targeted toward a younger audience.Crafted and distributed press releases for events, promotions, and the opening of the new properties including The Chifley Hotel in Wollongong, NSW.

Led initiatives and events focused on GM Alternative Fuels developmental products.SME for Ethanol, EV Hybrid, and Fuel Cell products featured at key customer-facing locations including: The Metropolitan Museum of Natural History, The Big E, Simon Malls, Lime Rock Race Track.

Responsible for 200+ dealers over 3 years: managing inventory, incentive payments, and providing ongoing consultation to drive growth and profitabilitySupported dealers and customers through GM restructure through hands-on and detailed handling of order fulfillment and customer care. Launched Chevrolet Essential Brand Elements (EBE) program with 100% engagement to ensure ongoing Brand cohesiveness and success.As senior team lead, guided the training and development for onboarding team members and developed new hands- on training with a focus on product.