* Led the Merchandise Planning team to develop financial, inventory, and operational plans to deliver meaningful marketshare growth and an exceptional guest experience across store and digital channels. * Responsible for $3B in purchases for Kids Apparel across Owned, National, and License brands* Co-Sponsor for ADP (Accelerated Development Program), a leadership develop program dedicated to the advancement of ethnically diverse talent through formal development training, executive coaching, and mentoring.

• Led a 60 person team responsible for merchandise planning, inventory investment, and vendor management for Target’s Baby Essentials, Hard Goods, Kids & Baby Apparel; a $7B annual business* Led investment strategy for $2B Cat & Jack Brand launch delivering significant marketshare growth since 2016

Set assortment strategy and owned P&L for $700M annual business. Responsible for strategy creation, product development, P&L management, and team development.

Set assortment strategy and owned P&L for $500M annual business. Responsible for strategy creation, product development, P&L management, and team development.

Led a cross-functional team to launch and operate an online shopping rewards website. Responsible for business planning and development, consumer and trade marketing strategy, resource allocation, and requirements documentation. Generated over $1MM in online sales in the first year.Developed comprehensive marketing strategies to attract new members and activate existing members. Marketing programs include value proposition and consumer promotions testing resulting in 1MM registrations to date and a 4% purchase conversion rate.Created and implemented business plans and market entry strategies for an Education lead generation website and an incentivized marketing website. Conducted market research, developed financial models, and created tactical business plans resulting in speed to market product launches.Launched a CAN-SPAM compliant consumer e-mail marketing program. Manage seasonal timing, promotional content, design, advertiser sponsorships, and consumer targeting.

Developed strategy and implementation guidelines for a direct marketing program aimed at improving merchant acquisition, retention, and satisfaction for more than 2MM Amex merchant partners.Assessed the merchant direct mail infrastructure and recommended policy and technology enhancements to effectively support marketing initiatives.

Managed the $75MM Old Navy Baby Accessories and Sleepwear departments. Responsible for meeting financial targets including sales, gross margin, and gross margin return on investment. Achieved a 30% departmental sales growth.Led cross-functional team to develop a market entry strategy for baby shoes, including product positioning, retail pricing, advertising, and financial forecasting. Exceeded financial targets by 15% resulting in sales revenue of $12MM.Monitored sales performance to goals and recommended appropriate promotional pricing and markdown strategies. Analyzed competitive market to identify sales trends and business opportunities.Partnered with global sourcing team to develop negotiation strategies and vendor relationships with Far East suppliers in order to achieve lower manufacturing costs. Negotiations resulted in $1.3MM in savings in 2001.