Christine (Cassani) Mcfadden work email
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Integrated Marketing Executive with deep experience building global brands and profitable, long term customer relationships. Skills have been tested and proven as a Senior Executive in world class agencies as well as in the capacity of a Strategic Marketing Leader in corporations experiencing emerging competition and demanding expense management mandates. Experience in both B2B and B2C multi-channel integrated marketing strategy and program development for companies ranging from small & cutting edge to Fortune 100 multinationals. A wide variety of category experience including retail, education, consumer package goods, financial services (insurance and banking), IT, health and beauty, automotive and travel & leisure. Holds a masters degree from Northwestern University in Integrated Marketing Communication. Known for sharp strategic focus, fervent brand stewardship and fully maximizing ROI. Specialties: * Brand Development and Positioning* Digital and Social Media Marketing* Customer Relationship Management (CRM)* New Customer/Member Acquisition * Retention/Loyalty Programs* Market Research Strategy and Oversight
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President And Co-FounderWindmillnext Mar 2014 - PresentGreater Chicago AreaWindmillNext is a strategic marketing company devoted to building businesses and brands through data driven marketing communication strategies and campaigns. We offer proven experience in brand management, marketing strategy and project management. We have the privilege of building integrated strategies and campaigns (online, social media & offline) for a wide variety of both iconic and emerging brands. We work directly with our own clients and also serve as outside consultants and support to a variety of advertising, marketing and digital agencies.Brand and Client examples include: ▫️S.O.S® Cleaning Products (Clorox® brand)▫️Xcluder® Pest Defense Products (Global Material Technologies® brand)▫️Select Chicagoland advertising/marketing/digital agencies (various brands)Responsible for all aspects of the agency including:▫️Brand strategy▫️Strategic marketing plan development & execution▫️Client liaison and account management ▫️Management and direction of partner creative & data agencies▫️New business development▫️Staff and consultant oversightLearn more at WindmillNext.com -
Director Of Strategic MarketingFollett Higher Education Group Nov 2010 - Mar 2014Greater Chicago AreaStrategic Marketing lead with special focus on digital strategy. Reporting directly to SVP, responsible for development and execution of B2B and select B2C product and services marketing initiatives, branding efforts, field operation & training support and other Follett Higher Education Group (FHEG) marketing, research and communication activities. Worked across departments and in conjunction with FHEG executive team to identify, develop, and implement effective strategies designed to meet customer needs and drive sales and revenue. Accountable for resource allocation, budgeting, and marketing personnel. Follett Higher Education Group manages more than 935 campus bookstores nationwide and provides management systems, support services and course material to over 1,800 independently managed bookstores. FHEG is a division of Follett Enterprise, a $3B corporation whose mission is to support a lifetime of learning and education. -
Director, Client ServicesIris Worldwide (Formally Pepper Global) Nov 2009 - Nov 2010ChicagoLead the Chicago client services team at Pepper Global (now iris Worldwide), an international integrated marketing and communications agency. Responsible for the development and execution of global strategic marketing initiatives/communication plans for Hewlett-Packard. The agency, founded in 1998, employs a total of 270 people at 10 locations on four continents. Pepper's client listing includes international customers such as Hewlett-Packard, Allianz, British Telecom, Linde, Siemens and Trumpf Medical Systems. -
President / Executive DirectorCcm And Associates, Inc. Jun 2000 - Nov 2009Greater Chicago AreaPrincipal of Integrated Marketing Consulting firm with a focus on direct/database marketing, CRM, response marketing, brand development and positioning and retail operations. Demonstrated success in all facets of relationship marketing: strategic planning, program implementation, brand development and positioning, target segmentation strategy, market research strategy and oversight, database research & analysis, web strategy, e-commerce and other digital media. Client roster includes Fortune 100 names as well as mid-sized businesses/agencies.
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Senior Account DirectorFcb Global (Formally Foote, Cone & Belding And Draftfcb) Jul 1998 - Jul 1999ChicagoResponsible for overseeing the Progressive Insurance Direct Response Account plus a key member of new business acquisition team, winning more than $25 million in new business over an 8 month period. -
Account DirectorCm Partners, Inc. Feb 1993 - Jul 1998Greater Chicago AreaCM Partners was acquired by Foote, Cone & Belding Chicago in 1998 and integrated into FCB's structure. Account responsibility included Progressive Insurance, Bally Total Fitness, Chevy Chase Bank, Ulta3 Cosmetics, Goodyear, Harris Bank, Transmedia Dining Club, American Medical Association, Harris Bank and Galileo International. Agency billings of nearly $100M annually.
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Sr. Marketing CoordinatorThe Signature Group Jan 1992 - Feb 1993Greater Chicago AreaResponsible for direct marketing of the Citibank Nationwide Auto Plan and the Signature Dental Plan for Citibank to the Citibank and CHOICE credit card files
Christine (Cassani) Mcfadden Skills
Christine (Cassani) Mcfadden Education Details
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Integrated Marketing Communications -
Business -
Dekalb High School
Frequently Asked Questions about Christine (Cassani) Mcfadden
What company does Christine (Cassani) Mcfadden work for?
Christine (Cassani) Mcfadden works for Windmillnext
What is Christine (Cassani) Mcfadden's role at the current company?
Christine (Cassani) Mcfadden's current role is President, WindmillNext.
What is Christine (Cassani) Mcfadden's email address?
Christine (Cassani) Mcfadden's email address is ch****@****ail.com
What is Christine (Cassani) Mcfadden's direct phone number?
Christine (Cassani) Mcfadden's direct phone number is +133144*****
What schools did Christine (Cassani) Mcfadden attend?
Christine (Cassani) Mcfadden attended Northwestern University, Drake University, Dekalb High School.
What are some of Christine (Cassani) Mcfadden's interests?
Christine (Cassani) Mcfadden has interest in Children, Education, Economic Empowerment.
What skills is Christine (Cassani) Mcfadden known for?
Christine (Cassani) Mcfadden has skills like Integrated Marketing, Marketing Strategy, Direct Marketing, Strategy, Online Marketing, Brand Development, Marketing, E Commerce, Email Marketing, Social Media Marketing, Leadership, Multi Channel Marketing.
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