Christine (Cassani) Mcfadden Email & Phone Number

Greater Chicago Area

WindmillNext is a strategic marketing company devoted to building businesses and brands through data driven marketing communication strategies and campaigns. We offer proven experience in brand management, marketing strategy and project management. We have the privilege of building integrated strategies and campaigns (online, social media & offline) for a wide variety of both iconic and emerging brands. We work directly with our own clients and also serve as outside consultants and support to a variety of advertising, marketing and digital agencies.Brand and Client examples include: ▫️S.O.S® Cleaning Products (Clorox® brand)▫️Xcluder® Pest Defense Products (Global Material Technologies® brand)▫️Select Chicagoland advertising/marketing/digital agencies (various brands)Responsible for all aspects of the agency including:▫️Brand strategy▫️Strategic marketing plan development & execution▫️Client liaison and account management ▫️Management and direction of partner creative & data agencies▫️New business development▫️Staff and consultant oversightLearn more at WindmillNext.com

Greater Chicago Area

Strategic Marketing lead with special focus on digital strategy. Reporting directly to SVP, responsible for development and execution of B2B and select B2C product and services marketing initiatives, branding efforts, field operation & training support and other Follett Higher Education Group (FHEG) marketing, research and communication activities. Worked across departments and in conjunction with FHEG executive team to identify, develop, and implement effective strategies designed to meet customer needs and drive sales and revenue. Accountable for resource allocation, budgeting, and marketing personnel. Follett Higher Education Group manages more than 935 campus bookstores nationwide and provides management systems, support services and course material to over 1,800 independently managed bookstores. FHEG is a division of Follett Enterprise, a $3B corporation whose mission is to support a lifetime of learning and education.

Chicago

Lead the Chicago client services team at Pepper Global (now iris Worldwide), an international integrated marketing and communications agency. Responsible for the development and execution of global strategic marketing initiatives/communication plans for Hewlett-Packard. The agency, founded in 1998, employs a total of 270 people at 10 locations on four continents. Pepper's client listing includes international customers such as Hewlett-Packard, Allianz, British Telecom, Linde, Siemens and Trumpf Medical Systems.

Greater Chicago Area

Principal of Integrated Marketing Consulting firm with a focus on direct/database marketing, CRM, response marketing, brand development and positioning and retail operations. Demonstrated success in all facets of relationship marketing: strategic planning, program implementation, brand development and positioning, target segmentation strategy, market research strategy and oversight, database research & analysis, web strategy, e-commerce and other digital media. Client roster includes Fortune 100 names as well as mid-sized businesses/agencies.

Chicago

Responsible for overseeing the Progressive Insurance Direct Response Account plus a key member of new business acquisition team, winning more than $25 million in new business over an 8 month period.

Greater Chicago Area

CM Partners was acquired by Foote, Cone & Belding Chicago in 1998 and integrated into FCB's structure. Account responsibility included Progressive Insurance, Bally Total Fitness, Chevy Chase Bank, Ulta3 Cosmetics, Goodyear, Harris Bank, Transmedia Dining Club, American Medical Association, Harris Bank and Galileo International. Agency billings of nearly $100M annually.

Greater Chicago Area

Responsible for direct marketing of the Citibank Nationwide Auto Plan and the Signature Dental Plan for Citibank to the Citibank and CHOICE credit card files

Masters, Integrated Marketing Communications

Emphasis: Direct/Response Marketing Women in Business Scholarship winner

B.A., Business

Activities and Societies: Alpha Phi SororityMajor: Marketing Deans List Student Government Presidential Award Alpha Phi Scholarship Alpha.

Education record

Senior Class President High Honor Roll