As Director of Digital Marketing, GREENWORKS Studio, I focus on the overall digital marketing strategy for our external and internal clients on a national level.

As Digital Marketing Analyst, I focus on the overall digital marketing strategy and performance reporting for all our clients. In addition to the overall strategy and reporting, I also oversee various digital marketing services at GREENWORKS Studios.Responsibilities: * Digital Marketing Analysis & Overall Digital Marketing Strategy* Assistance with Media Plan Recommendations Based on Performance & Market Data, Ownership Reporting Packages, & Ownership Call Attendance* Cost-Per-Lead & Cost-Per-Lease Analysis – What’s Working vs. Not Working* Google Paid Advertising – Search & Display* Geofencing Ads* Google Posts* LeadMail* SEO Services* Social Media Paid Advertising* Digital SightMap* Digital Strategy Recommendations Based on Occupancy & Leasing Goals – Property Level & Floorplan Level* Product / Advertising Management* Village Green Recruiting Marketing – Social Media & LinkedIn Advertising* Assist Digital Marketing Team with Property Website & VillageGreen.com Management.

- Manage relationship between paid search and SEO advertising partner. - Analyze monthly and year over year Google Analytics data as well as provide monthly reporting to Regional Managers. - Manage and evaluate the Monogram brand and on-site brand Facebook pages. Assist with curating content, manage posting expectations and training.- Created and implemented our Reputation Management strategy for the company. In charge of answering all reviews for the portfolio.- Supports all updates and content for property websites and corporate pages.

Marketing Manager for the East Coast portfolio which included Florida, Georgia, Massachusetts, New Jersey, Virginia and Maryland. Directly managed 3 Marketing Specialists in 3 different markets that assist with the overall success of stabilized and lease up assets.

Assisted with the transition of all digital assets, website branding, etc. for our transition to Monogram Residential Trust.

Promoted from Interactive Marketing Manager in 2013.- Successfully planned and launched marketing strategies and designs for new, lease up buildings, including their collateral, website, print design, on-site events. - Personally designed, built and launched over 240 property websites in Property Solutions resulting in 1.4 million unique visitors in the past 12 months.- SEO Copywriting and Content optimization to ensure search engine friendliness. - Plan, test and implement Property Solutions products including SiteTablet, Parcel Alert, Online Leasing, ILS Portal, Message Center for Laramar properties.- Developed centralized Reputation Management strategy for the company; managed and coordinated response to ApartmentRatings.com and Yelp reviews for all properties.- Eliminated graphic design costs for some properties by personally designing flyers, special event cards, mailings, brochures and more.- Review property marketing budgets and traffic statistics to plan the most effective ILS strategies for each property. Implement, closely monitor and adjust accordingly as they are active.- Train new properties on Property Solutions packages and answer on-going questions from the onsite staff.- Primary support person for all Property Solutions software related support requests. Handled over 100 support requests per week on average.- Responsible for all property and corporate social media accounts for Facebook, Twitter, Instagram and Pinterest.- Successfully planned and implemented on-line electronic leasing, payments and service requests in Property Solutions.- Recipient of Laramar’s 2013 Excellence in Customer Service award. The recipient of this award is voted on by the entire company and recognized as the top employee for Customer Service.

- Raised Occupancy from 94% to 98% while pushing rents.- Recruited, trained and managed all property management, leasing and service staff.- Completed weekly and monthly reporting packages for Laramar corporate and Laramar fee management clients.- Provided customer service to residents, resolving issues in a satisfactory manner.- Reviewed and approved all incoming lease applications, leases and addendums.- Managed property social media accounts, ILS listings, craigslist and property website content.- Created annual budgets for all aspects of managing the property.- Reviewed and processed all property invoices.- Developed and rolled out budget trackers to the Texas region to help managers track monthly/yearly budget costs. - Selected as Laramar’s Marketing Mentor in 2010, responsible for training all marketing initiatives for Texas properties.- Met or exceeded budget expectations, with considerable savings in some areas due to increased use of technology and cost-savings techniques.

- Responsible for property accounts receivable.- Reviewed and approved all move-ins in Yardi, assuring all lease rates and additional charges were correct.- Assisted Leasing staff with resident applications and lease execution.- Reduced resident delinquency by 28% through aggressive resident outreach.- Created outreach marketing plan for the team and helped implement to help increase traffic to the property.

As the Assistant Manager I was responsible for assisting clients with any regular day to day tasks such as, shipping, copying, greeting customers, etc. I was also responsible for answering the phones for clients, taking rent payments, assisting the manager with leasing out office space in our building, making sure break rooms and other common areas were kept clean, keeping track of scheduling conference rooms, etc.

- Marketing the community to prospective residents online and through outreach marketing.- Answering the telephone and providing assistance to existing residents as well as scheduling appointments with prospective residents.- Providing tours of the community and assisting prospective residents pick out their new home.- Entering traffic into Yardi and providing management with detailed traffic reports.- Weekly Market Surveys- Creating and signing lease documents with prospective residents.- Assisting with creating and executing renewal lease documents.