Christine Mitchell Email & Phone Number

London Area, United Kingdom

Atonik Digital works at the intersection between platforms, operators, broadcasters and content owners, focusing on streamed entertainment, strategic partnerships, content propositions and distribution. Clients include rights holders seeking innovative ways to monetise their content, and B2B companies, mainly in the field of technology, seeking business development opportunities. Our key areas of our activity are• developing content propositions for rights holders to generate… Show more Atonik Digital works at the intersection between platforms, operators, broadcasters and content owners, focusing on streamed entertainment, strategic partnerships, content propositions and distribution. Clients include rights holders seeking innovative ways to monetise their content, and B2B companies, mainly in the field of technology, seeking business development opportunities. Our key areas of our activity are• developing content propositions for rights holders to generate incremental revenues and gain data to develop audience insight skills. Rights holders include video distribution companies, live venues and brands• working with B2B companies (eg personalisation and recommendation engines) looking for insights into the video business and for business development opportunities with clients in streaming services. • running workshops for major companies including Vodafone, Metrological (Comcast apps platform) and Elisa (major telco in Finland). • supporting events and participating in open and private media conferences Show less

Paddington, London

Responsible for Vodafone’s strategic relationships with major content partners like the Hollywood studios and with video developments internationally. Works on a global basis with Vodafone’s operating companies and partner markets.Member of British Screen Advisory Council since February 2014

Managing strategic partnerships with content related partners inc- Portal services – provided by AOL UK, both content and applications (>£20m revenues)- Advertising/behavioural targeting - managed relationship with Phorm UK - Content distribution - managed relationships with key content owners inc major broadcasters, record labels, content aggregators and movie studios. Projects included iPlayer, Project Canvas and illegal filesharing. - Member of UK Council for Child… Show more Managing strategic partnerships with content related partners inc- Portal services – provided by AOL UK, both content and applications (>£20m revenues)- Advertising/behavioural targeting - managed relationship with Phorm UK - Content distribution - managed relationships with key content owners inc major broadcasters, record labels, content aggregators and movie studios. Projects included iPlayer, Project Canvas and illegal filesharing. - Member of UK Council for Child Internet Safety Show less

Division of 60 staff, budget of £3.4m, creative and commercial- definition and implementation of strategy for the main consumer offer - delivery of KPIs (movie buy rates, package subscription take up etc)- creation, execution and management of award winning VoD channels (Emmy, BROADCAST)- product management and marketing inc TV product road map - Editor-in-Chief for all content, accountable for regulatory compliance- technical standards of TV service inc picture quality,… Show more Division of 60 staff, budget of £3.4m, creative and commercial- definition and implementation of strategy for the main consumer offer - delivery of KPIs (movie buy rates, package subscription take up etc)- creation, execution and management of award winning VoD channels (Emmy, BROADCAST)- product management and marketing inc TV product road map - Editor-in-Chief for all content, accountable for regulatory compliance- technical standards of TV service inc picture quality, monitoring of service- user experience – service look and feel, on-screen navigation including EPG, hardware design- creation and execution of branding on Homechoice service and all wholly-owned brands- platform promotional strategies - in house creation and scheduling of on-screen promotions - creation and management of 3rd party services eg Tesco TV, Honda, DfES, What Car- negotiation of terms for all commercial opportunities, including games and transactional services- strategy to exploit advertising and sponsorship opportunities, including viewing data - Internet product Show less

clients included BSkyB, ITV and Redwood Publishing

Responsible for managing content partnerships for a cutting edge IPTV platform development

Responsible for programme budget of £150m (15% of company turnover) for 1.4m TV customers. Launched digital TV offer. Founder director of Front Row, the pioneering on demand service, as well as chairman of the boards of Cable Guide magazine and the Parliamentary Channel.

First at Granada and then headed business affairs at HTV

Senior Executive Programme

Bachelor Of Arts (B.A.), Ppe

Activities and Societies: Half blue