Christine Miller Email & Phone Number

Arlington, Va

Alexandria, Va

• Create and implement marketing strategy and direct campaigns for SHRM certification programs and educational products.• Communicate marketing strategy and influence product direction through continual meetings with internal clients.• Oversee the execution of direct mail, email and advertising promotions with two direct reports.• Manage third-party vendor relationships for design, fulfillment, mailing, etc.• Manage product marketing budgets.

Alexandria, Va

• Design and execute marketing campaign tactics for SHRM certification and certification preparation products/services.• Project manage print, email, direct mail, web, social media and digital marketing in support of these products/services, including audience segmentation.• Ensure ongoing tracking of marketing tactics and provide recommendations based on analyses. • Communicate effectively across the organization to ensure satisfaction with marketing materials, as well as follow-up with results. Adapt messaging and style to elicit responsiveness.•Participate in partner-facing and member-facing events, including presentations at SHRM conferences to audiences of 100+.

Alexanria, Va

• Managed the development and communication of annual marketing plans for 14 affinity partners.• Created and executed marketing materials to promote partners to AIADA member dealers.• Maintained member services budget including invoicing, purchase orders, and record verification with finance department.• Oversaw full member services department during 3-month Vice President absence.

Alexanria, Va

• Managed member portfolios across 5 account directors for more than 300 members.• Facilitated discussions with heads of Marketing and their direct teams to teach best practices in overcoming common strategic marketing challenges.• Increased member retention and level of service by organizing phone and live business meetings with Chief Marketing Officers and heads of Marketing and Communications.• Assisted members with ad-hoc requests and membership information/materials.• Surpassed third quarter activity goal, performing at 135.81% of expectations; qualified for Dublin incentive trip.

• Researched and benchmarked competitive set of Pay Per Click and Search Engine Optimization agencies in order to create and launch BTC’s new interactive department.• Created initial site map for the website of a new online marketing business unit.

• Executed launch plan to over 1,400 customers and 100 sales people in order to drive product growth via accessories catalog.• Increased accessory sales by 11% following the catalog distribution.• Created marketing promotions and literature for aftermarket accessories.• Organized layout of new Tool Steels Catalog to promote easy navigation and ordering.

Bachelor’S Degree, Marketing

Activities and Societies: Business Student Council, Smeal Student Mentors, Phi Eta Sigma National Honors Society, National Society.

Study Abroad, German Studies

Management Skills For New Managers (3-Day Seminar)

Content Marketing (2-Day Seminar)