Christine Watson Email and Phone Number

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond.- Account Director and Client Sponsor for Enterprise brands within the lifecycle marketing team responsible for ensuring high retention rates, key account renewals, upselling product offerings, serving as a point of escalation for account teams, and maintaining strong client relationships.- Conducted client onboarding, quarterly business reviews, monthly check-ins, and weekly meetings to consult on strategy, business objectives, process improvements, agency services, and contract expansion.- Partnered with sales and marketing teams to develop target client profiles, messaging, and agency pricing. Assisted Business Development Directors on pitches as subject matter expert.- Oversaw team of Strategists, Coordinators and Sr. Managers who manage day-to-day email programs and clients.- Oversaw email strategy for 30+ clients in various industries, with a large focus on eCommerce retail (ranging from start-ups, mid-size retailers and enterprise programs)- Responsible for staffing, team training, client & team onboarding, and vendor management.- Helped lead company initiatives ranging from workflow and process roll-outs, vendor relationships and selection, team structure changes, staff training, etc.- Oversaw new employee onboarding & hiring

- Managed a large group of Coordinators focused on day-to-day email production- Led strategy for enterprise email programs for agency- Managed internal resources including project management systems and outside contractors

- Lead email strategy for agency's enterprise clients

- Built client roadmaps and customer journeys- Conducted A/B testing across calendar sends and triggers- Gathered and analyzed metrics- Managed on-site acquisition through overlays- Deliverability monitoring and troubleshooting- Managed & built trigger programs- Managed ESP migrations and 3rd party vendor integrations- ESP experience: Bronto, Listrak, Sailthru, Klaviyo, SFMC, Mailchimp

- Manage day-to-day email calendars for multiple clients, making sure deadlines are met and emails are sent without any errors- Manage design and coding of all client emails- Gather and analyze email performance metrics- Thorough QA of all client emails- Write subject lines and copy for emails spanning multiple industries- Project manage multiple email initiatives including email triggers and series- Train all new email marketing coordinators- Develop new agency processes to increase efficiency- Lead email strategy for several clients- Proficient in multiple Email Service Providers including Bronto, MailChimp, Sailthru, Listrak, Exact Target, and Constant Contact- Proficient in editing email HTML

- Manage all company public relations efforts, including distributing press releases, pitching to the media, tradeshow press outreach and securing speaking sessions for company’s CEO- Develop summaries and reports for analyzing success of public relations efforts- Assist with demand generation and current client marketing campaigns, including e-marketing, direct mail, and sales promotions- Assist with the coordination and execution of company events, including an annual client conference hosting 120+ attendees- Coordinate and manage meetings with analysts and press in the eCommerce industry while securing company mentions in industry reports and articles- Assist with email marketing and direct mail campaigns for current clients and prospects

- Analyze and conduct lead generation and market research programs for the European sales team while providing marketing support.- Manage large database of European leads of marketing prospects and clients, while researching new industries for sales team to approach.- Conduct PR and marketing campaigns for European office and analyze their success.- Analyze current marketing materials used by the UK team and provide feedback.- Build and manage UK sales team's tradeshow calendar and database while providing tradeshow marketing support.- Coordinate all company tradeshow exhibitions in the UK, including the set up of press interviews with executives.- Copy edit all marketing materials.

I created, implemented and managed all social media and public relations campaigns. This included writing and distributing press releases for clients and the company, creating and maintaining media lists, creating press kits and materials, cultivating relationships with local media, writing and distributing company newsletters, maintaining all social media channels, and updating company's blog. I also proofed all jobs coming out of the agency.I had over 90% of my press releases published. My releases led to clients being featured on television, radio and in local and national publications.

I focus on social media campaigns for clients through the use of blogs, Twitter, and Facebook. I also assist with public relations tasks, including writing press releases and creating media kits.