Christi Mance Waugh Email & Phone Number

Austin, Tx, Us

Round Rock, Tx

Austin, Texas Area

Boutique agency, headquartered in Chicago, specializing in corporate business-to-business marketing. We offer strategy, implementation and analysis for all types of marketing efforts.

Austin, Texas Area

Developed new Which Wich Superior Sandwich® franchises around The United States. • Moved prospective franchises from prospect through real estate selection, construction, marketing and opening. Managed details for 300 applicants and 20 construction projects.• Conducted B2B analyses to improve franchise development process • Created an online survey that identifies characteristics of successful franchisees; will be used when evaluating prospective franchisees.

Directed product launch efforts for the new hardware division at one of the original Apple App Store game designers. Defined the B2B and B2C markets and focused the engineering efforts to refine our go-to-market offering. • Cultivated and recruited 12 companies for licensed product sales.• Created a social media and email contact strategy.• Developed B2B, B2C and investor marketing collateral.• Conducted focus groups and organized user test groups.Managed the approval process for Made for iPhone program with Apple.

Created and managed direct marketing department. Focus was developing qualified sales leads through email lead generation, website traffic monitoring and trade show marketing. • Developed industry forum that led to 300 sales contacts and 65 new contracts (over $1M).• Implemented a database of past purchasers that identified patterns of behavior for sales lead qualification and lead generation. • Developed website tracking metrics to identify most likely purchasers based on click-through rates and download behaviors.

Developed new business opportunity based on the creation of an alternative retail distribution channel for parent-developed new product ideas. Concurrently worked as an independent marketing consultant conducting database analyses and developing marketing

Project Manager for analysis, data and strategy projects. Key projects included:• Created a telemarketing program that increased profits 36% in 6 months.• Implemented a migration analysis that identified triggers leading to upgrade behavior.• Increased upgrades by 17% in a 13-month period.

Established a direct marketing department in a traditionally mass marketing company. • Instituted telemarketing program that increased response over previous program by 27%. • Launched local channels into 42 markets, achieving an overall penetration of 56%.

Handled P&L for survey product including strategy and program development, pricing, contract negotiation, development of sales and marketing communication, and client presentations. • Grew sales from $650K to $2.5MM in 2 years.

• Led five-person, $4M- database consulting project for the Tribune Company. • Consulted on all aspects of database marketing: strategy, project prioritization and implementation, process design, program development, training and back-end analysis.

Developed programs and completed analysis for credit card clients. • Managed direct mail credit card campaigns including creative development, execution, fulfillment and analysis for Disney, Home Depot, Ethan Allen and Macy’s.• Completed a Lifetime Value construct for retail clients that categorized credit card customers based on purchase behavior. Implemented programs based on the analysis.

Managed vending and fountain business for 75 accounts. Designed and implemented incentive programs, resulting in a 212% sales increase over previous year. Negotiated unique exclusivity contract with nine schools for a three-year period.

Coordinated shipments, managed advertising funds, arranged promotions/displays for 142 retail accounts. Won national sales award, June 1988.

Mba, Marketing

Bachelor Of Science, Communications

Activities and Societies: Editor - Cactus Yearbook, Officer - Alpha Phi sorority