*Secured 175+ media opportunities and over 1 billion placed media impressions for clients across verticals such as, business, fintech, telecom, defense tech, crypto, finance, and litigation/legal, securing top-tier placements with Fortune, Fox Business, The Wall Street Journal, Business Insider, Reuters, MarketWatch, and more, as well as key trade and podcast outlets *Collaboratively develop strategic media campaigns, press releases, media alerts and press materials for client initiatives and announcements *Continue to maintain efficient client and reporter relationships, and provide guidance and train junior staff members

*Proactively conducted outreach on company profiles, announcements, earnings and thought leadership for placements in top tier, trade, and broadcast outlets, such as NBC Nightly News and NPR’s All Things Considered *Communicated daily with clients on upcoming initiatives, established growing connections with target reporters, facilitated client/reporter interviews and correspondence *Compiled thorough media briefing documents inclusive of reporter backgrounds, interview questions, and talking points

*Organized all administrative items across 9 account teams; Drafted agendas/recaps and weekly initiative emails, maintained media grids, compiled media lists in MuckRack and Cision, audited Trendkite for client SOVs *Distributed press releases on PR Newswire and Globe Newswire and researched media targets for client announcements *Diligently monitored news cycle, social channels, and client mentions for a top crisis account, and assisted in crisis statement creation/strategy development

*Pitch media for corporate and tech clients, attracting top-tier news outlets such as The Associated Press *Assemble specified, niche media lists for various corporate clients with Muck Rack and Cision*Work closely with Vice President, Account Supervisors & Executives to devise strategic plans for clients

*Serve as Editor-in-Chief of the Communication Department's newsletter: write and edit articles to produce engaging content*Promote Communication Department through social media initiatives to increase student interest*Edit video interviews with notable alumni to post on social media and increase enrollment

*Revise and prepare articles for publication *Mentor and educate new writers to assist them in practicing exceptional journalism skills*Draft articles discussing current campus events for weekly issue

*Write pitches and press releases to earn media placement for clients such as The Girl Scouts of New York, Citizen's Union, Flushing Town Hall & more*Crafted specific, detail-oriented media lists with Cision to increase chance of press coverage for our clients *Assisted Cheif Executive Officer and other account coordinators on building a new company website*Rejuvenated the social media presence of client's and assisted the team in absorbing the communication department of our client Greenwich House*Managed a month-long research initiative and on how to promote the firm and it's services

*Write and research engaging articles about the net worth of celebrities and financial icons, specifically focusing on successful females to empower other women*Collaborate directly with the Chief Executive Officer on brainstorming article topic ideas and developing the platform further*Utilize Search Engine Optimization tactics to increase audience reach

*Craft pitches and press releases for clients such as Rose Box NYC, Oxygenetix, Baketivity and more to earn media placement; track media placement *Secured coverage for the annual GRAMMY gift bags and compile media clips using Canva *Design social media graphics, media clippings, and plan virtual media events *Created specified media lists using Muck Rack to pitch an array of clients to the media

*Collect national dues from members and manage the budget *Organize educational events and encourage student participation on campus *Coordinate client work within campus community to better engage with Public Relations practices

*Serve as President/Editor-in-Chief of Her Campus Manhattan *Led chapter to the top 10 percent of all 400 international Her Campus chapters*Implemented a mentor program to educate new writers - Produce editorial content by assigning, editing and posting engaging articles

*Promote newly released content on social media: Instagram, Facebook*Assist with Marketing strategies in recruitment of new writers and increasing follow base on social media and Her Campus Manhattan website *Design original content for social media and encourage new members to join*Draft articles for Her Campus Manhattan website

*Coordinate and plan events for senior members through communication platforms *promote the chapter and its mission to encourage membership

*Draft articles discussing current campus events for weekly issue *Contribute to publicizing and promoting the publications

*Designed and formulated a new website featuring paper products and printing services in order to enhance company image *Developed and sharpened current logo design *Type set and proof-read business cards, menus, and brochures

*Promote the sale of product and guide customers in style decisions *Managed stock and organization of product