Consultant providing strategic planning, interim leadership, program development, execution discipline, operations support, customer experience improvements and general marketing services. Please visit www.christinecross.net for more information. Clients include:Interior Design Firm - developed a strategic plan, portfolio management system, day-to-day operations leadership and marketing. Community Management Company - provided guidance on workload and resource mapping, strategic planning and identified growth and cost savings opportunities to streamline operations and support growth. Homebuilding & Development Company - managed day-to-day marketing across multiple development lifecycle stages ranging from establishing a community to lease up and waitlist.

Versatile executive leader originally hired as the Chief Marketing Officer and within months expanded role to also lead the Client Success organization. • Responsible for 90% of company revenue and relationships for hundreds of global client accounts including large, strategic partners. Developed account growth plans and provided consistent, accurate bookings and revenue forecasts.• Rebuilt client relationships, diversified revenue and improved client sentiment scores by 13 points in 90 days while also driving net dollar retention from 82% to 115% with sustained improvement and growth.• Led all elements of customer experience from onboarding to 24-hour support/operations to professional and engineering services. Redesigned multiple operational systems, tools, and processes to facilitate more efficient customer experiences, optimized network performance and faster issue resolution. • Managed all elements of marketing including performance/demand, brand, corporate communications, public relations, and product marketing. Led the corporate rebrand from Limelight to Edgio and developed an integrated corporate and rebrand narrative while simultaneously managing multiple mergers (Level0, Edgecast). • Served as the chief content creator and editor for all internal and external core communications such as earnings scripts, strategy presentations, press releases, merger materials, client and employee messages.• Developed accelerated growth plans and operational optimizations through partnering with multiple external consultants. • Guided a global team of over 300 including all elements of quarterly/annual goals, budgeting, and performance management. • Member of the executive leadership team consistently engaged in strategy definition and presentations to a variety of audiences.

Executive leader responsible for all elements of marketing including strategy, brand, global operations, marketing channels, public relations, retail merchandising, marketing tech stack and agency partners. Tenure impacted by COVID 19.

Consistently promoted due to persistent delivery of results. Relentless focus on people, communication, customers, quality, and outcomes. Agile, independent ability to navigate changes and effectively communicate in dynamic, matrixed organizations. • Vice President, Global Customer Development & Marketing – June 2018 to September 2019• Vice President, Customer Development – October 2016 to June 2018• Vice President, Domains - September 2012 to October 2016• Director, Product Marketing - February 2012 to September 2012• Senior Product Manager, Domains - September 2010 to February 2012• Product Marketing Manager, Domains - February 2010 to September 2010

Senior leader of GoDaddy's customer experience and lifecycle marketing including global outbound marketing channels, inside sales, contact strategy and customer engagement. Responsible for renewal and existing $2.6B customer revenue and double-digit y/y growth. • Developed an integrated, omni-channel marketing and contact strategy for 18M+ global customers resulting in 12.5% - 15% y/y growth and delivered $48M in incremental revenue through advanced analytics partnership, multi-team leadership, expanded customer reach, optimized customer experiences, and targeted, engaging campaigns. • Rebuilt the Customer Marketing team taking them from one of the lowest scoring teams in the annual employee survey to the highest scoring team in the Global Marketing Organization within six months. Consistently received leadership scores +10 points or more above company average during nine-year company tenure. Energetic, fun, accessible and engaged leader. • Managed seven direct reports and a global team of over 1,000 colleagues. Regular presenter on how to hire, manage and create high performing teams. • Created career path program where Customer Care Guides (agents) received a six-month job rotation outside of the Care organization to infuse their customer and product knowledge and gain valuable exposure and skills. The program was so successful that GoDaddy reduced the college intern program to focus on talent from their Customer Care organization.

Complete turn-around and rebuild effort while also driving significant growth. Responsible for the strategy, performance, and P & L management of the global inside sales organization with 900 colleagues across nine locations delivering $195M in revenue.• Rebuilt entire organization from a 250-person inbound service overflow team to a global 900-person inside sales organization delivering 105% of new revenue goal and +23% y/y growth. • Restructured team from a homogenous group to a specialized POD structure allowing for strategic call routing, target and performance differentiation, and improved customer experience. • Transformed the culture from the worst sentiment/turnover team at GoDaddy to the most desired team (with a waiting list) in 15 months. Improved employee sentiment by a minimum of 15 points y/y across categories.• Rebuilt the campaign strategy through implementing the first dedicated test team, developing robust instrumentation, content strategy, and continuous training and monitoring. Campaign optimization and sales refinement resulted in 85% of all call volume delivering a minimum of 1.5x revenue to cost ratio. Created intraday reporting capability and management discipline.• Managed the scaled and global growth of the team while achieving revenue targets, hiring/staffing needs and driving improvements across core performance metrics such as: new conversion (+7%), average order size (+$39), new revenue per agent/day (+$204) new revenue per outbound dial (+$1.40).• Partnered with engineering team to overhaul entire call delivery and routing systems from SOW to bid management to integration.

Responsible for the global domains product portfolio, registry (vendor) partner relationships, domains program management, business operations and the advanced domains care organization.• Accelerated delivery of $22M in incremental revenue from new product introduction (nearly 4x expected revenue). • Overhauled product/partner onboarding, operations, and delivery process to successfully launch at scale and under pressure, 350+ new product introductions in 24 months. The prior pace was 5 new product launches/year. A massive effort involving hundreds of people and outside, unpredictable influences. • Negotiated and managed a growing $36M+ annual co-marketing contribution from registry partners (vendors) driving a minimum of 10% growth in co-marketing funds y/y. • Go-to executive negotiator for difficult, complex negotiations surrounding unsavory or industry-threatening behaviors and contracts. Routinely called upon to handle difficult conversations with extreme clarity, grace and professionalism resulting in strong partnerships and clear rules of engagement. • Global product owner for domains managing opposing global priorities, complex product requirements, diverse customer experiences, roadmap management and prioritization with engineering, revenue targets and senior leadership communication.• Developed the model by which 700+ new products were evaluated, valued and prioritized to provide clear, value-based direction enabling maximized resources and ROI. • Built and mentored a high-performance team including seven direct reports and 27 total colleagues. Stabilized volatile Domains Compliance and Advanced Support Team by quickly assessing problems, empowering them to implement improvements and focusing on customer experiences and outcomes. • Participated in mentoring rings, GDWIT chapter lead, family leave policy development, career-leveling task force, customer adoption and multiple other initiatives.

• Vice President – Paulson Training Programs (2004 to 2009)• Marketing Director – APS / CheckFree (2002 to 2004) • Marketing Director – HealthIS / Source Medical (2000 to 2002) • Marketing Manager – Paulson Training Programs (1999 to 2000)• Corporate Marketing Manager - TEAM Technologies / RSPnet.Com (1997 to 1999)• Marketing Director / Account Manager - Hobson Mould Works (1996 to 1997)• Marketing and Education Coordinator - Iowa Plastics Technology Center (1994 to 1996)