Christine Connolly Email & Phone Number

Framingham, MA

• Orchestrated and managed the build out of a new Bose Professional in-house creative studio team developing brand, product, and system solution marketing assets.
• Lead a creative team consisting of a copy writer, graphic designer / art director, and a video / multimedia specialist.
• Directed all projects and managed the execution of deliverables for cross functional use.
• Key contributor to setting the scope, priority, and schedule of projects by creating initial timelines and assigning creative resources.
• Created, implemented, and documented new processes, tools, and outside resources.
• Leveraged expertise in Bose Professional products and solutions marketing best practices and brand standards.

Framingham, MA

• Planned and executed impactful launches that inspired customers, enabled the sales force, and continued to build the Bose Professional (B2B) brand.
• Collaborated with cross functional, global team to drive consensus, incorporate ideas and obtain alignment on all programs and materials.
• Guided the planning and development of product related marketing communications assets (positioning and personas, copy sources, technical data sheets, cartons and packaging, product renders, photography, brochures.
• Proofed/approved creative execution to assure project objectives were met and delivered on time.
• Managed online content and relationships with internal web agency

Needham, MA

• Identified, implemented, executed and managed marketing projects that supported the overall business objectives of the company and North American sales.
• Worked with corporate marketing and the sales organization to help define the strategy for regional marketing programs and lead generation programs.
• Coordinated projects from planning through completion including budget management. Programs included advertising, web and live events, direct response campaigns, email marketing, etc.
• Reported metrics and ROI analysis for all marketing activities.

• Event management including company-hosted conferences, industry tradeshows and online webinars
• Content development and asset management.
• Email marketing and website maintenance.
• Database and lead administration/reporting via Salesforce.com.

• Coordinated several annual events including the Annual Catalog Conference and the National Center for Database Marketing Conference

B.A., Communications

Activities and Societies: UConn Figure Skating Club, UConn Women's Club Volleyball

Education record