Christine Connolly Email & Phone Number

Framingham, Ma

Orchestrated and managed the build out of a new Bose Professional in-house creative studio team developing brand, product, and system solution marketing assets.• Lead a creative team consisting of a copy writer, graphic designer / art director, and a video / multimedia specialist.• Directed all projects and managed the execution of deliverables for cross functional use.• Key contributor to setting the scope, priority, and schedule of projects by creating initial timelines and assigning creative resources.• Created, implemented, and documented new processes, tools, and outside resources.• Leveraged expertise in Bose Professional products and solutions marketing best practices and brand standards.• Communicated project status to marketing and sales organizations via project management tools and a visual management system.

Framingham, Ma

• Planned and executed impactful launches that inspired customers, enabled the sales force, and continued to build the Bose Professional (B2B) brand. • Collaborated with cross functional, global team to drive consensus, incorporate ideas and obtain alignment on all programs and materials.• Guided the planning and development of product related marketing communications assets (positioning and personas, copy sources, technical data sheets, cartons and packaging, product renders, photography, brochures, sales sheets, CADs, technical drawings, etc.) and guided appropriate materials through the translation process. • Proofed/approved creative execution to assure project objectives were met and delivered on time. • Managed online content and relationships with internal web agency

Needham, Ma

• Identified, implemented, executed and managed marketing projects that supported the overall business objectives of the company and North American sales.• Worked with corporate marketing and the sales organization to help define the strategy for regional marketing programs and lead generation programs.• Coordinated projects from planning through completion including budget management. Programs included advertising, web and live events, direct response campaigns, email marketing, etc.• Reported metrics and ROI analysis for all marketing activities.

• Event management including company-hosted conferences, industry tradeshows and online webinars• Content development and asset management.• Email marketing and website maintenance.• Database and lead administration/reporting via Salesforce.com.

• Coordinated several annual events including the Annual Catalog Conference and the National Center for Database Marketing Conference

B.A., Communications

Activities and Societies: UConn Figure Skating Club, UConn Women's Club Volleyball

Education record