➤ Leading the brand development and management for up-and-coming start-ups ranging from wellness to apparel.➤ Developing brand identities, mission statements, product assortments, and budgets for marketing and promotions.➤ Owning all tasks related to product line creation, trend analysis, brand analysis, and building B2B/DTC relationships.➤ Serving as direct liaison between the brand's leadership and all supply chain contacts to facilitate product movement.➤ Managing e-commerce platforms for brands and working with marketing teams to develop brand and digital content.➤ Driving all marketing and management efforts for brand strategy, financial planning, and advertising development.➤ Overseeing and directing the total creative process from briefing to art and copy direction to social media marketing.➤ Assessing performance to identify gap and growth opportunities including managing the annual brand planning process.➤ Managing 5 direct reports to lead brand strategy and leverage qualitative and quantitative consumer research.➤ Repositioning brands to increase brand relevance with new demographics while not alienating core consumers.

➤ Succeeded in having the first client launch hit $1M during a single launch and within 2 weeks ➤ Improved profits with clients ranging from 25 to 50% increase in sales revenue and improving profits by 50% YoY.➤ Oversaw brand management and strategy of high-profile influencer accounts, ranging from gamers to lifestyle bloggers.➤ Orchestrated the full brand conceptualization process from the initial creative calls to collection launches.➤ Analyzed KPIs to optimize overall brand strategy, social media initiatives, and innovative content strategies.➤ Worked with notable clients such as Try Guys, Crime Junkie Podcast, Chase Hudson, Stephanie Soo, and Manny MUA.➤ Led weekly client meetings to educate on brand development approach and strategy and discuss key logistics.