Principal And Creative Director
Current
Patton Creative, Llc
Washington, District Of Columbia, United States
In 2014, I formed Patton Creative in order to work with promising startups and companies in their early stages of growth. Key Engagements:RUMBLEI worked with a founding team of executives from technology, hospitality, entertainment, and consumer brands to bring this multi-unit, boxing-based group fitness concept to market. I conceived, wrote, and designed the concept’s original pitch decks (three rounds), which raised more than $20 million from private investors for rapid expansion. Additionally, I worked closely with the CEO on investor communications, brand development, and aspects of the studio experience, including brand identity, website design and copywriting, branded retail, signage packages, and in-studio instructional projections.ORTHOLOGYThe founders of Orthology had a vision to bring a multidisciplinary approach for treating back and body pain—proven on professional athletes—to people across the country. I began working with the team in the very early stages—my first accomplishment was naming the concept—and we set out to create a health care brand and chain of clinics with the feel and experience of a consumer brand. For two years, I served as the creative and marketing executive in charge (through growth to 10 locations and several acquisitions), developing brand creative and campaigns across all touch points (site, video, clinic environments, paid and organic digital campaigns, traditional advertising, and Minnesota Vikings partnership), and leading marketing strategy for clinic openings and new markets.
