As the company’s first Head of UX Design, I manage a small team of highly-leveraged senior UX designers. Together, we’re delivering customer engagement and raising the quality bar for the customer experience by including teams outside of the traditional Product Delivery teams as part of the design process. As we push this next phase of the company, Design’s role is to help modernize how FOA transacts with the customer. We’ve started with the relaunch of financeofamerica.com and we’re rolling out new digital tools to support the borrower, broker, and loan officer.• Developed FOA’s first-ever design strategy based on customer feedback, internal stakeholder and customer expert feedback and user experience audits to inform and rationalize the product roadmap• Led strategy and drove buy-in to implement FOA’s first-ever enterprise design system that grew in usage from 0-6 internal consumers, including financeofamerica.com, within the first 4 months of version 1 release. Organized the cross-functional core team to continuously build and iterate on the design system in alignment with product roadmap priorities• Co-developed a foundational system of metrics to measure effectiveness of efforts toward business outcomes for one of FOA’s core channels in partnership with Product Management

I joined Round, a private community designed to connect, inspire, and spark collaboration across senior leaders in tech. Round is for leaders facing the challenges unique to technology and for people who believe how we get there is as important as where we go.

I joined Silvernest to manage and deliver a product redesign and replatforming effort in order to set the groundwork for growth post-launch. • Led the brand refresh, website redesign, support content strategy, and product redesign of Silvernest.com. I was also the lead designer across all customer touch points. With this launch, host conversion to sign up increased 65% and direct-to-consumer channel monthly recurring revenue increased 270%.• Established Silvernest's first-ever Customer Success organization to surface actionable user insights that drove marketing, business development, and product priorities• Designed multidisciplinary growth program to be implemented post-launch inspired by the Lean UX approach

• Responsible for Kapost’s product suite of 4 products and native integrations• Manage the product and design team tackling challenges with how collaboration on content is managed for some of the world’s most mature marketing organizations• Define and uphold standards to improve design quality across the product suite

• Developed design strategy as an essential pillar of the product strategy• Managed team of 4 product and communication designers• Built customer discovery program that cultivated relationships with key customers while providing deeper insights into the product development process• Brought Lean UX practices as the lead designer on experimental product leveraging machine learning

• Designed Canvas, a new product that was brought to market that helped marketers plan andtrack their content marketing initiatives• Led the design application of a component library to improve design quality and accelerate development

• Design new and experimental features for Avalanche NEXT, the industry leader in test solutions for network infrastructures as part of the Spirent UX team.• Co-develop UI pattern library for Avalanche NEXT in partnership with Engineering.• Translate new product requirements from the Spirent Wireless Division into a prototype that performs device-to-device interoperability testing and user experience analytics.• Formalize design process for stronger team collaboration.Roles included: Interaction design, UI design, defining research methods, front-end development of UI pattern library

• Art direction of digital experiences, including websites, advertising campaigns, kiosks and interactive and motion graphics-based e-learning courses. Lead team of designers and programmers on projects from strategy to post-launch with focus on user-centered design.• Formalize design and development process for stronger team collaboration.• Front-end development for websites in tight collaboration with programming team.• Cross-channel art direction of advertising campaign, including event, digital and in-dealership collateral.Roles included: Art direction, information architecture, content strategy, interaction design, instructional design, front-end development

• Design fund filter improvements on the Goldman Sachs Asset Management section of gs.com.• Vendor management of web communication sales tools.Roles included: Interaction design, front-end development

• Design of learn.mbusa.com, an internal site that serves as an online course catalog. Project included creating site maps, wireframes and visual design.• Develop front end for MBUSA.com, accessories.mbusa.com, various microsites, and intranet sites.• Develop Mercedes-Benz’s first global e-learning course.Roles included: Web design, instructional design, information architecture, front-end development

• Design and front-end development of various websites