Christine Troiano Rizzo Email & Phone Number

Hewlett, New York, United States

Woman owned. Leather handbags. Designed in New York, made in Italy.

Nassau County, New York, United States

Key responsibilities include visualizing and sketching design plans as per client goals, sourcing products and materials, determining costs and inspecting construction to ensure alignment with design specifications are metOversee projects from the planning through design phases, construction, and installation; managing all financials such as budgeting.

- Brand development, web site traffic growth, web site UI and advertising revenue- Developed a deep understanding of each client’s business in order to customize Internet marketing strategy plans- Contributed to Internet marketing campaigns for select clientele including conversion and ROI optimization- Developed and executed strategic recommendations that.

• 3 direct reports; two managers and one coordinator.
• Own rolling promotional marketing plans and schedules for approximately 60 hotels in the Mid Atlantic region.
• Analyze and compile reports from Omniture, StarGuest, Ad Maximize, and Micro strategy, and translate to Excel roll-up reports on weekly and monthly basis.
• Research and implement ways to optimize our websites by using SEO strategies.
• Manage all online and offline marketing activities for Starwood Hotels in the Washington, D.C., Maryland and Northern Virginia
• Developed and approved brand consistency and reinforcement in all marketing copy, photography, communications and programs.

• Maximized sales and profitability of Ralph Lauren Furniture, Occasional Tables and Recliners through the development and implementation of strategy and reaction to sales trends
• Negotiated the best possible price for the maximization of sales and profits; selecting the item in the right color at the right time; remained well red and well versed in my area of expertise
• Coordinated departmental advertising prep sheets, and participated in advertising proofing; Organized photo shoots for catalogs

- Assisted in the successful planning, buying and inventory maintenance of two departments including stock distribution, assortment selection, mark-up and mark-down control and store allocation- Made use of vendor and industry verbiage and collateral material to personally design and implement unique selling tools to support sales staff and product.

• Directed 17 Big Kmart conversions across the United States including 2 new store openings
• Guided entire personnel including store management through renovation and construction; familiarizing them with new fixturing and applicable merchandising techniques
• Interfaced with both union and non-union construction personnel while directing the movement of departments under construction
• Supervised quality control and adherence to specifications set by architects, planners and corporate executives

Bachelor Of Science (Bs), Retail Management

Interior Design