Christine Sakdalan Email & Phone Number

Ingelheim Am Rhein, Rhineland-Palatinate, De

Recruited in January 2023 to establish company’s Mental Health franchise, creating the strategy and laying the groundwork for the launch and commercialization of brand and prescription digital therapeutics.DELIVERED RESULTS:► Team, Culture, and Organizational Building: Created organizational structure, work processes, recruited first-class department leaders and established teams, and set the foundation for a healthy culture defined by transparent communication and teamwork by modeling servant leadership.► Cross-Functional Leadership across Marketing, Sales, Market Access, and Commercial Operations for the U.S. Mental Health Business.► Innovative Campaign Creation and Launch: Architected and launched disease state and prescription digital therapeutics campaigns. My focus is on the US market while identifying opportunities to scale capabilities to other geographies.► Named Interim Franchise Head of Oncology and Immunology in June 2023.

MVP is a non-profit organization and movement to help young people of color PREPARE, PERFORM, PROGRESS, and PROSPER in their education, leadership and early professional careers. We do this through working with an expansive network of executives and leaders across disciplines who mentor, create access to opportunities, and offer personalized and practical support to help enhance their lives.As CEO and Founder, I identified the need, created the vision, spearheaded the development and launch, formed a board of directors, built an advisory board, assembled marketing and PR committees, and partnered with 100+ leaders and companies engaged to provide mentorship and internships.

Princeton, Nj, Us

Assumed Officer-level role to lead a Sales team of 700+ and to architect/implement an organization-wide Customer Engagement Transformation to grow existing brands, prepare for launches, and improve patient outcomes. In addition to Sales, led newly created roles for Customer Strategy, Regional Marketing, and Regional Operations. Cross-functional leadership in Medical, Market Access, Patient Experience, Advocacy, Government Affairs, Brand and Regional Marketing.DELIVERED RESULTS:► Surpassed goals to establish a $1B sales organization by pioneering a new patient-centric sales model focused on unmet needs. Achieved blockbuster status for Rexulti in MDD and Schizophrenia. Double-digit NBRx growth for Abilify Maintena in Schizophrenia and BP1 to help prepare for the ABIM 1M launch.► Architected and implemented new Customer Engagement best practices across multiple field teams including Medical, Marketing, Market Access, and Patient Support focused on local-level, team collaboration replacing working in silos.► Significantly increased time with HCPs and reputational value for Schizophrenia and MDD brands, and the organization.► Led culture transformation by elevating DEI and women’s leadership as Executive Advisor and Sponsor, and creating focus on patient-centricity and customer experience excellence.

Raritan, New Jersey, Us

Charged with defining and building franchise strategy and new capabilities to enhance overall performance of Neuroscience portfolio. Developed and implemented solutions for HCP and Patient Experience, Market Access, Site-of-Care Development, Digital Health, and operational excellence. Built support structure for Multiple Sclerosis teams and end-to-end patient engagement. Architected the 5-year strategy for the Neuroscience portfolio.DELIVERED RESULTS:► Drove double-digit growth for billion-dollar Invega franchise in Schizophrenia portfolio.► Pioneered a new distribution model in Psychiatry for Spravato and treatment-resistant depression brands, improving patient access while increasing adherence through the activation of 1,200+ treatment centers.► Expanded position to lead Marketing Operations for the franchise, inclusive of Market Access, Marketing, Patient Solutions and Digital Solutions.► Architected and implemented digital and up-service capabilities, including instituting Janssen Cares, a patient-service hub including a call center and digital solutions to remove access barriers and increase compliance.

Thousand Oaks, Ca, Us

Recruited to establish a world class commercial organization leading through multiple launches, growing mature brands, elevating the marketing competencies, and infusing innovation in the midst of a dynamic healthcare landscape . Shaped the vision, defined investments, and aligned strategic imperatives for the Bone and CV Business Unit. Managed P&L performance. Served as Interim GM for 7 months, successfully transitioning leadership to newly hired General Manager.DELIVERED RESULTS:► Established franchise’s first Mass Marketing Team, recruiting senior leadership, and establishing processes and best practices, resulting in unprecedented sales success. ►Led through the Repatha CV Outcomes launch delivering stellar results in a short period of time including reduced access barriers. ► Drove double-digit sales growth for Prolia (Osteoporosis), reaching $1B in sales and serving 1M+ patients through leveraging patient insight research, restructuring DTC, and creating/implementing a novel Multicultural strategy.► Installed Advocacy Relations and Value-Based Partnerships, championing “Patients as People” human-centric mindset.

Bagsværd, Dk

Selected to lead large-scale organizational change and evolution toward patient-centricity across all functions. Built a team from the ground up to include Brand/Unbranded Marketing, Portfolio/Disease Education, Multicultural, RM/Digital, Media, Database and Operations, Patient Assistance Programs, Product Communications, Patient Relations as well as the company wide Changing Diabetes Corporate Branding Platform. Led team of 54 with 7 direct reports, plus 2 cross-functional leadership teams. Executed strategy that impacted Marketing resources and programs, Sales, Training, Medical liaison training/alignment, launch planning, and execution. As member of Global Digital Health Strategy team, drove long-term digital health by aligning cross-functional teams and forming external partnerships.DELIVERED RESULTS:► Realized $800M in incremental sales by building patient-centric strategies for brands across all efforts/divisions.► Revolutionized Sales model applying a patient-first approach across the organization, from Field Teams to Marketing, Call Centers, and Adherence.► Increased adherence by 25% by creating unbranded platform for patients and HCPs, providing education, health coaches, and branded solutions.► Championed diversity and inclusion as Co-Chair of Women in Novo Nordisk and active member of DEI Committee. Developed diverse leaders, hosted events, and leveraged ERGs to promote Multicultural marketing.

Bagsværd, Dk

Led team in the execution of marketing strategies, programs, and campaigns for optimal P&L performance. Oversaw New Device launch readiness and tactical planning. Drove global Device initiatives, licensing, and business development efforts. Appointed to Diabetes Leadership Team.DELIVERED RESULTS:► Reinvigorated and grew fast-acting insulin product portfolio into company’s first $1B brand.► Revolutionized marketing paradigm and generated $100M+ in first-year sales by creating and launching innovative integrated direct-to-patient platform that leveraged the influence of physician, pharmacist, and PR programs.► Achieved 110% and 103% of first-year revenue targets for NovoLog and NovoLog Mix 70/30, respectively, by implementing new integrated professional and patient campaign that drove all-time high NBRx.

Recruited to establish firm’s presence and develop strategy in biotech and pharma sectors. Advised executive team on company direction, strategy, programs, and services to retain existing clients and drive new growth.DELIVERED RESULTS:► Built firm’s Healthcare practice by introducing capabilities and structure for business development and marketing campaign strategy. Transitioned firm to Agency of Record (AOR) model and secured first AOR deal.►Grew revenue 25% with $7M in sales from new clients including Novartis, Novo Nordisk, Watson, King / Alpharma, and Nestlé Infant Nutrition.

Basel, Baselstadt, Ch

Promoted to build new capabilities in RM/eMarketing, Multicultural, and Channel Marketing in support of brand teams. Managed major brand P&L while maximizing use of customer insights to gain competitive advantages and inform strategy.DELIVERED RESULTS:► Implemented 7 new marketing channels, each generating positive ROI, after leading identification, evaluation, and pilot of 50+ concepts.► Launched web-based portal, MEDPortica, to initially serve 5K highly valued prescribers and ultimately enrich and deepen relationships with key MDs and KOLs.► Built and integrated Multicultural Marketing capability into existing promotional channels, amplifying message of DEI. Educated employees on DEI as an active member of Executive Women Steering Committee and Diversity Council.

Basel, Baselstadt, Ch

Drove $500M+ in annual Lamisil sales by leading creation and launch of integrated Professional and Consumer campaigns with $96M budget. Directed brand strategy, tactical development, execution, and P&L management. Additionally, increased sales 100% from $500M to $1B, setting new DTC performance record by developing and launching DTC campaign. Recognized with Top 25 DTC Marketer Award in 2005.DELIVERED RESULTS► Developed and launched the highly successful Lamisil “Infection” Campaign in 2001 and “Digger” DTC Campaign in 2003. Exceeded DTC performance versus prior years and set new performance record high. “Digger” camapign was adapted globally, delivering over $1 billion in sales worldwide - received Top 25 DTC Marketer Award in 2005► Spearheaded the Customer Insight Mining process for Lamisil and Elidel which led to strong recommendations on new strategic direction, new creative, and brand repositioning

Basel, Baselstadt, Ch

Basel, Baselstadt, Ch