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I bring positivity, energy, passion, curiosity and a collaborative spirit to any project or team. I can see the less obvious solution, bring the out of the box ideas while making strategies tangible in order to drive results. I lead with a people-first approach as I believe that’s what makes good work great! I thrive in a culture of innovation, agility and one that values growth and development. I love to help others grow both personally and professionally in order to help them reach their full potential. I have a dynamic retail background with experiences in Marketing Strategy, Brand Marketing, Digital Marketing, Digital Media, E-commerce, Merchandising and Supply Chain.Enneagram Type: 7 “The Enthusiast”Myers-Briggs: ENFPStrengths Finder: Strategic, Woo, Includer, Communication, Ideation, Positivity
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Senior Marketing Manager, Guest Marketing Strategy - Food & BeverageTarget May 2023 - PresentMinneapolis, Mn, UsLead Target’s Food & Beverage marketing strategy and planning. Build integrated marketing plans by leading cross-functional teams to develop plans inclusive of paid, owned, operated and earned channels to achieve strategic business objectives. Key stakeholders include Merchant leaders, Marketing leaders and Vendors. Develop Target’s Services Marketing Strategy, inclusive of Drive up, Order Pick Up, Ship to Home and Shipt marketing activations. -
Senior Marketing Manager - Brand MarketingTarget Jun 2022 - May 2023Minneapolis, Mn, UsAuthored Strategy for Target’s mass seasonal paid media campaign leading creative, measurement and media teams through activation. Channels: Broadcast, Digital Video, Audio, Social and Digital Display. Seasons: Easter, Spring, Halloween and Fall 2023.
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Senior Marketing Manager, Promotions MarketingTarget Jun 2018 - Jul 2022Minneapolis, Mn, UsDevelop integrated marketing strategies focused on communicating the best prices and promotions to guests in order to drive sales objectives and brand preference. Lead large cross-functional teams through to execution. Campaign highlights:Target Deal Days (our version of Amazon’s Prime Day)Target’s Holiday campaignTarget’s Easter campaign Target’s Back-to-School campaignAlways on deals campaign Weekly Circular and Promotional Marketing channels spanning digital, social, email, e-commerce, app, print, audio, video channels
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Senior Marketing Manager, Enterprise Value Strategy And CommunicationsTarget Sep 2016 - Jun 2018Minneapolis, Mn, UsDeveloped Target’s Enterprise Value Communication strategy aimed at changing consumers’ long term value perception.Lead many work streams including development of Target’s value narrative, created a tangible framework to enable marketing teams to infuse value communication into campaigns, simplified the value communication by reducing value “words” from 28 to just 6 (ie. Sale, Clearance) across the enterprise, developed tools to guide marketing teams on how to best communicate and get credit for promotions and lowered everyday prices.
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Digital Marketing Strategic Account Executive, RoundelTarget Oct 2014 - Sep 2016Minneapolis, Mn, UsManage end-to-end strategic digital shopper marketing and media campaigns from sales pitch to execution. Clients include vendors, buyers and marketing teams within the Toys, Entertainment, Apparel and Licensing categories at Target. Key accomplishments:- Grew media revenue 140% year over year; exceeded sales plan task by 150%.- Increased Toys category media sales revenue by 210% year over year by growing strategic accounts including Hasbro, Disney, LEGO, Mattel and Nickelodeon up to +450%.- Influenced Kids Holiday Gifting campaign to increase digital media investment which led to first time campaign inclusion and a significant media investment. - Created digital Licensing and Entertainment lifecycle marketing strategy and lead communication and integration efforts to produce a consistent, continuous marketing campaign to increase consumer sales. - Partnered with buyers, studios, Target’s agency, category marketing and site merchandising to reinvent Movies annual marketing strategy resulting in online preorder and sales growth, outpacing industry decline. - Lead digital media efforts for Target's largest ever movie (Star Wars) and music (Adele) launches.- Partnered with and sold media campaigns to marketing leaders at top companies including: Hasbro, Mattel, LEGO, Disney, Nickelodeon, Levi's, Hanes, Steve Madden, Sketchers and major movie studios (20th Century Fox, Universal, Paramount, Warner Bros, Sony Pictures).
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Media Sales Manager - Best Buy Media NetworkBest Buy Apr 2013 - Oct 2014Richfield, Minnesota, UsOverview: Managed end to end digital media sales through strategic planning, prospecting, client presentations, relationship building, account management, campaign execution and campaign performance analysis. Key accomplishments:- Grew account client base by 500% in 16 months- Increased top client’s annual media spend by up to 180% year over year- Managed relationships with strategic accounts including: Samsung, Canon, Acer, Sonos, Sprint -
E-Commerce Merchandise Planner - Bestbuy.ComBest Buy Jun 2011 - Apr 2013Richfield, Minnesota, UsOverview: Represent the BestBuy.com E-Commerce capability as the online channel expert and liaison to the category business team and other cross functional teams. Partner with the Merchant team to develop, manage and execute the category’s online strategy as well as improve the online customer experience to drive business results. In 2012, BestBuy.com attained 1 billion visits, delivered $1.1 billion in revenue and was the #3 most trafficked website during the holidays.Key Accomplishments:Lead Best Buy's first ever, first to market iPhone and iPod product launches.Grew online mobile phone and mobile phone accessory sales by 200% and 300%, respectively.Drove the largest online holiday sales ever in the mobile phone, MP3, headphones and accessory categories.Build strong relationships with over 40 vendors to increase online marketing investment by 150%.
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Merchandise AnalystBest Buy Jun 2009 - Jun 2011Richfield, Minnesota, UsOverview: Lead the execution of a 1400 SKU assortment. Managed the category’s multi-channel pricing, promotion and marketing strategies; camcorders generated $750 million in revenue and achieved 60% market share. Key Accomplishments:Achieved 60% market share in camcorders.Improved camera and camcorder accessory attach rates by 60%.Partnered with GoPro to launch their product at Best Buy, resulted in significant category growth and market share gains.
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Inventory AnalystBest Buy Aug 2008 - Jun 2009Richfield, Minnesota, UsResponsible for managing $600 million of inventory, 180 SKUs, from the DC to 1030 Best Buy stores. Played a critical role in growing the Point and Shoot camcorder category from 20% to 50% of category unit sales in 2010.
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Marketing And Public Relations Chair, Entertainment Committee FounderArthritis Foundation Oct 2005 - Jun 2008Atlanta, Ga, UsVolunteered as a member of the Twin Cities Arthritis Walk Planning Committee. Raised $70,000 for 2007 Arthritis Walk. Founded the Entertainment Committee for annual walk which contributed to increasing walk enrollment by 15%. -
Channel Marketing Intern - Home SolutionsHoneywell International May 2007 - Aug 2007Charlotte, North Carolina, UsAssisted the Channel Marketing Manager in planning, promoting and recruiting attendees for Honeywell's National Convention which resulted in $2.3 million in product sales. Managed all internal and external e-marketing communications and updated Honeywell's customer and consumer websites.
Christine Mcewen Skills
Christine Mcewen Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing And Entrepreneurial Management -
Unsw Business SchoolTourism And Marketing Management
Frequently Asked Questions about Christine Mcewen
What company does Christine Mcewen work for?
Christine Mcewen works for Target
What is Christine Mcewen's role at the current company?
Christine Mcewen's current role is Brand Marketing Strategy Leader at Target.
What is Christine Mcewen's email address?
Christine Mcewen's email address is ch****@****get.com
What is Christine Mcewen's direct phone number?
Christine Mcewen's direct phone number is +161229*****
What schools did Christine Mcewen attend?
Christine Mcewen attended University Of Minnesota - Carlson School Of Management, Unsw Business School.
What skills is Christine Mcewen known for?
Christine Mcewen has skills like Online Marketing, Marketing Strategy, Marketing, Retail, Sales, Strategy, Merchandising, Leadership, Marketing Communications, Strategic Planning, Management, Product Marketing.
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