Successfully crafted and executed compelling brand narratives and messaging strategies that enhanced the public image of clients, resulting in increased media coverage and brand visibility.Orchestrated high-profile media events, securing prominent press coverage and elevating the reputation of A-list musicians, enhancing their brand appeal and market presence.Spearheaded the coordination of exclusive interviews and press engagements for top-tier musicians, leveraging strong media relationships to secure prime exposure in leading publications and broadcast channels.Developed and implemented innovative PR campaigns that effectively communicated the unique stories and values of brands, resulting in a measurable increase in customer engagement and brand loyalty.Led cross-functional teams in developing integrated brand storytelling initiatives, aligning marketing, public relations, and social media efforts to create a cohesive and impactful brand narrative.Leveraged data-driven insights to analyze brand perception and audience sentiment, using this information to refine brand storytelling strategies and ensure resonance with target audiences.Collaborated with creative teams to produce engaging multimedia content, including videos, articles, and social media campaigns, to effectively convey brand stories and connect with diverse audiences.Cultivated and nurtured relationships with key media contacts, influencers, and industry stakeholders, establishing a strong network for brand positioning and securing media coverage for clients.Conducted in-depth market research and competitor analysis to identify opportunities for brand differentiation, resulting in the development of unique and memorable brand narratives that resonated with target audiences.

Started my own photography business in order to pursue my passion in sports photography and immerse myself in the world of sports and musicWorked with brands such as Nike and Lulu Lemon to produce content for social media campaigns, as well as provide art direction for some photo shoots. Marketed, pitched, advertised, and sold my business to various high-level potential clients such as Nike to build a loyal clientele and develop partnerships with athletes, clubs, and teams.Learned how to use various software's in order to build and edit my own website. Started working with various track and field clubs in New York City, as well as all teams at Iona University to provide daily content for social channels and promotions.Took the client’s vision and brought it to life by using effective communication skills, creativity, and thinking on my feet.

Began project management for back-to-back Barbie campaigns that garnered over ten billion impressions total thus overdelivering on client expectation on all campaigns.Wrote optimal messaging briefs and competitive strategy documents by performing hundreds of hours of consumer research to determine partnership opportunities between Barbie and charity organizations, as well as stay on top of the latest consumer trends.Created and maintained final reports, asset documents, and trackers to share with client and media.Pitched creative brand activations and content to coincide with various launches to further drive messaging for the campaign, which resulted in achieving higher numbers for our KPI’s and driving sales. Communicated and performed client experience and relationship management services on five different consumer teams at the same time, and kept each account focused on different key outcomes, while managing tight deadlines, and working in a fast-paced environment. Led trainings and took charge in performing leadership duties for our summer intern.

• Pitched multiple press releases for clients including LG, ClearOne, and Stampede to various technology publications in order to gain coverage.• Built multiple media lists for different events and press releases to ensure maximum coverage.• Work with Griffin 360’s website and LinkedIn to distribute new press releases to keep the client news updated

• Created spreadsheets and PowerPoint presentations to display coverage DeVries obtained for IHop, SharkNinja, and Zippo clients which resulted in 4 months of accurate coverage reports for the company. • Worked closely with the the Zippo and SharkNinja teams to pitch products to Holiday Gift Guides.• Pitched different activations and public relations initiatives to increase sales for accounts worked on, including a new take on the Ninja Foodi Series. • Developed brand image and awareness through creation of content using various graphic design programs • Research digital influencers on a weekly basis to use in branded campaigns for all of Zippo's channels.

• Produced accurate weekly data reports for Project Managers and Upper Management using Soundscan and MediaBase to keep track on how their artists are doing.• Managed artists calendars, timelines, schedules and one-sheets weekly for the Pop/Rock division including tour schedules, fan events, and flights, in order to provide an organized schedule for upper management. • Brainstormed marketing initiatives for artists, as well as coming up with ideas for fan events for artists under the pop division to generate good press, and a successful promo of the artists new albums. • Served as team leader in Marketing Madness project, to develop a marketing campaign for singer Josie Dunne, which was presented to project managers and Atlantic Records executives.

- Assisted with the styling of TV Personality "JuJu" for the 2018 MTV VMA's. - Assisted on a Bank of America Commercial.- Head stylist for multiple photo shoots with model Cody Tua.

• Lifted and moved equipment to prepare the venue for the upcoming fashion show to ensure the designer’s vision for their show came to life.• Worked with the Public Relations team to ensure all shows all ran smoothly and met the designer’s expectations to ensure the shows run smoothly. • Organized the venue by editing and formulating seating charts, placing place cards, and cleaning the backstage/ makeup areas to increase talent moral.

• Created content for the White Crane Brand social media websites which generated a 200 follower increase on their Instagram page.• Worked with Excel to formulate social media posts and create a message matrix for various audiences in order to keep the CEO on track for upcoming projects.• Assisted head of company by performing research and market analysis for various clients and competing public relations firms which resulted in increasing the project load for the company.