Christine Tabila Email & Phone Number

Kirkland, WA, US

San Francisco, California, US

• Implemented and integrated multiple marketing technology platforms including Terminus, Sendoso, Account Engagement (Pardot), Salesforce Engage, Zoom Webinars, Attribution App, and Heap Analytics
• Enabled CSMs to send personalized, templated 1:1 emails in mass to their books of business through Salesforce Engage implementation, resulting in 50% time saving
• Automated project management and streamlined request intake process utilizing Zapier and Asana, resulting in 80% time saving
• Automated email marketing response management, resulting in 90% time saving

San Francisco, California, US

• Changed title to better reflect the broader impact I've made with expanded responsibilities from email programs to marketing metrics, campaign processes, data hygiene, marketing operations, and martech stack
• Increased email deliverability +7% by implementing a dedicated IP, IP monitoring, and new email template spam tests
• Decreased email unsubscribe rate -0.32% by implementing database hygiene automations and suppression lists
• Improved marketing activity tracking and attribution modeling to identify and value marketing efforts by re-implementing Bizible, resulting in a 30% increase in accuracy of measuring marketing efforts
• Built and managed Salesforce reporting, dashboards, and campaigns for marketing team
• Developed and automated funnel reporting, segment dashboards, and team performance dashboards

San Francisco, California, US

• Implemented A/B testing, segmentation, and personalization to optimize email performance, resulting in 9% increase in Newsletter open rate and 2% increase in Newsletter CTR
• Developed and implemented standardized processes to increase campaign execution efficiency for emails, landing page forms, and lead ingestion
• Updated lead scoring rules and Marketo automations to correctly and accurately push MQLs to Salesforce

• A photo booth rental company for all your event needs

Seattle, WA, US

• Increased email execution efficiency by automating lists and campaigns
• Increased synced data between Marketo and Salesforce to 99% by implementing automations to reduce friction and solving root causes of sync issues
• Manage segmentation of prospects and customers for email lists with Marketo smart lists
• Provide recommendations to optimize campaigns based on campaign data analysis and A/B testing

Kent, WA, US

• Executed and managed email marketing campaigns to engage and nurture prospects
• Managed customer and prospect segmentation for email lists using Pardot dynamic lists
• Produced and monitored A/B test content to optimize campaign performance
• Managed content calendar and marketing activities for buying group segment to optimize revenue and penetration
• Coordinated team reports and gather marketing data such as new and engaged prospects, campaign performance, project statuses, revenue from marketing initiatives, etc. for weekly review

• Produced social media content to engage and attract customers
• Launched promo campaigns to increase traffic
• Designed lunch menu and table top displays

Bellevue, Washington, US

• Multi-tasked to complete administrative paperwork while providing service to guests
• Audited reservations to ensure accurate information
• Settled guests' accounts upon completion of their stay
• Greeted and registered guests
• Made and modified reservations

• Designed marketing brochure using InDesign to promote the center and its programs, resulting in 30% increase in web traffic
• Designed Instagram ads using InDesign to promote programs and increase registrations, resulting in 65% increase in program registrations
• Analyzed market data to refine target market for a newly offered program
• Redesigned course web pages to improve user experience
• Copy edited marketing materials using AP styling

Carlsbad, CA, US

• Generated revenue by enrolling members
• Generated leads to increase membership enrollment
• Built and maintained relationships with potential, new and existing members

New York City, New York, US

• Monitored sales to ensure individual and team goals are met
• Developed individuals into effective sales associates
• Managed cash records, deposits, inventory, shipment, visual merchandising, and loss prevention

Renton, WA, US

• Met goals on survey production
• Framed questions to prevent bias
• Conducted surveys for clients through the telephone for research purposes such as gathering opinions, collecting feedback, determining effectiveness on certain products, etc.

Bachelor Of Arts - Ba

Education record