Christine Tanner Email & Phone Number

Payson, Utah

Helping businesses reach their full potential through digital marketing, social media marketing, influencer programs and traditional marketing. Specializing in the health and beauty industry.

Vineyard, Utah

Alexandria, Va

In 2002, I was recruited to The Construction Specifications Institute (CSI) to drive strategic marketing planning, content creation, and execution to maximize product, program, and services revenue.

Throughout a 15-year career with the organization, I have consistently exceeded objectives for individual, team, and company performance, resulting in numerous projects of increasing responsibility and scope. I work on-site and remotely to prepare comprehensive content marketing plans, regularly working with senior leadership to develop and implement content marketing plans that promote the company.

SELECTED HIGHLIGHTS & ACHIEVEMENTS

✔ Exceeded revenue targets 30% in 2017 by developing and implementing a unique content marketing plan for a specific program.

✔ Increased profit margins for a key product 70% by identifying an opportunity to self-publish project manuals.

✔ Generated $532K in new revenue in 2017 on a marketing budget of just $1,500.

✔ Assisted in securing a mission-critical grant for a program that launched the CDT Certificate in a 2-year community college program.


STRATEGIC PLANNING & CORPORATE DEVELOPMENT

✔ Established performance goals based on internal and external market data, program components, and sales history metrics.

✔ Built the strategy for all social media channels, in addition to creating and designing marketing materials, newsletters, press releases, articles, and blog posts.

✔ Assisted in establishing two new academies, the Specifications Academy and Contract Administration Academy; both exceeded attendance upon initial launch.

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Would you like to see similar results at your organization? Please add me as a connection and contact me at:

➞ EMAIL: chrislday@gmail.com

Greater Salt Lake City Area

From 2001 to 2002, I worked with the Cystic Fibrosis Foundation as its Special Events Coordinator, where I oversaw all new and existing events for the Utah and Idaho region.

This role was heavy in project management, and I often oversaw initiatives throughout the end-to-end project lifecycle from planning through execution. I drove public awareness for the chapter through news releases and publicity campaigns, and often represented the organization at public speaking engagements.

SELECTED HIGHLIGHTS & ACHIEVEMENTS

✔ Achieved a 39% YOY increase in net revenue for the 3rd Annual Taste of Salt Lake in 2001

✔ Personally delivered presentations to potential donors, conducted interviews with the press, and appeared at special events.

✔ Tripled fundraising revenue from any one auction at an event, including setting record-breaking revenue levels.

✔ Improved net revenue 200% YOY for the 7th Annual Platt Electric Golf Classic in 2002.

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Would you like to see similar results at your organization? Please add me as a connection and contact me at:

➞ EMAIL: chrislday@gmail.com

San Francisco Bay Area

In 2000, I was recruited to Be, Inc. as Public Relations Coordinator, where I supported the organization in a PR generalist role.

In addition to developing corporate messaging and targeted marketing materials, I implemented a range of corporate PR strategies. Additionally, I maintained all media and PR relationships, press releases, and outbound communications.

SELECTED HIGHLIGHTS & ACHIEVEMENTS

✔ Met all deadlines in a fast-paced, constantly changing environment.

✔ Partnered cross-functionally with front-line marketing resources, as well as with the highest levels of the organization to shape PR messaging.

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Would you like to see similar results at your organization? Please add me as a connection and contact me at:

➞ EMAIL: chrislday@gmail.com

Greater Salt Lake City Area

Although my time with American National Insurance was limited to 1999 and 2000, I gained a strong foundation of experience in sales and marketing.

As Sales & Promotion Manager, I managed a high-volume outside sales environment targeting an existing and new customer base. I oversaw sales and promotion operations, managed key accounts for the business, and customized presentations to meet customer needs.

SELECTED HIGHLIGHTS & ACHIEVEMENTS

✔ Built and rolled out a marketing plan that included a new line of mass media marketing tools.

✔ Frequently delivered high-impact presentations to senior decision-makers to secure buy-in and drive revenue.

✔ Increased existing and new customer sales by leveraging a range of new tools, technologies, and strategies.


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Would you like to see similar results at your organization? Please add me as a connection and contact me at:

➞ EMAIL: chrislday@gmail.com

Integrated Marketing & Communications Graduate Certificate, Communications

Graduate program - received special permission to be accepted into the program in conjunction with my last year of undergraduate work.

Marketing Communications, Communications

Activities and Societies: Chi Omega Xi Alpha Chapter