Christine Canepa, Emba Email & Phone Number

Rancho Cucamonga, CA, US

Rancho Cucamonga, California, United States

Greater Los Angeles Area

Newport Beach, CA

• Race Season: February - November
• Media liaison for all channels - video, print, electronic, public relations, and social media (Facebook, Instagram, etc). Average post has shown improved organic (unpaid) engagement up over 390% from March 2014
• Administrative and IT - support across both PC and Mac platforms. Support race steward in preparing on track footage review and driver penalty assessment.
• Create and coordinate all written and visual content for the above outlets.

Azusa, CA

• Manage the growth efforts of over 300 active SKUs to include all Rain Bird dripline (XFD, XFS & XFCV), Root Watering Systems (RWS), and select fitting products. Increased product margins over 3% through SKU.
• Have led up to four (4) new product development teams through Rain Bird’s IPDMS Stage Gate process with investment schedules of seven-figures. Project management includes identification of market opportunities.
• Key liaison for Rain Bird’s corporate marketing group. Manage and coordinate all Landscape Drip Division marketing communications; printed material, videos, web content, point-of-purchase, customer level promotions and.
• Authored and manage the development of drip irrigation conversion programs with water districts and municipalities in California and other key irrigation states. Developed a 3-phase marketing program that identified.

Montclair, CA

• 7/10 –10/11 911 Design – Porsche Racing & Street Car Specialty
• Directed strategic business planning, financial and marketing efforts related to short & long-term business growth. Key customer liaison and relationship manager to optimize the 911 Design customer experience.
• Managed 2010 professional racing efforts for team 911 Design in the American Le Mans Series. A self-sponsored effort which included event management, development of marketing materials, on-site and trackside displays.
• Race strategist for ALMS and Pirelli Series racing efforts. Resulted in driver taking Pirelli Gold Championship in 2012 and 2013 seasons.
• Directed all club (POC, PCA, & NASA) and professional racing (SCCA and ALMS) activities; pre-event planning, promotion, travel, accommodations and trackside customer support. Primary race strategist for all customer.
• Negotiated and secured multiple distributor partnerships for specialty racing products to broaden revenue base.

Upland, CA

• Developed campaign strategy for first time politician Gino L. Filippi for Upland City Council 2010. Strategy successfully unseated a 28 year incumbent to help voters place Filippi on the 2010 -2012 City Council.
• Collaboratively developed position and messaging on issues important to Filippi for residents of Upland.
• Established strategies for appearances and meetings - positioning and public persona.
• Assisted Filippi in navigating existing issues within the city when meeting with seated politicians.

Riverside, CA

• Developed and executed all annual and long-range plans for the Toro®, Irritrol® and RainMaster® brands. Responsibilities included brand management, marketing communications strategies for print, advertising and web.
• Led and sustained a marketing team of 15, a marketing communications staff of 5 in the development and execution of short and long term marketing strategy and demand creation programs for three distinct brands.
• Developed, implemented and drove awareness of Toro Brand in relation to the Toro Water Smart Initiative. Extensive work with Sales and local water wholesalers / municipalities to demonstrate water-efficient product.
• Collaboratively worked with other GM staff members to maintain and improve operating margins, through expense control and process re-engineering during market down turn. Efforts resulted in maintaining continued new.
• Worked with Sales and Water Management to increase specification efforts in municipalities, through increased education, product sampling and relationship-building efforts.
• Co-authored and managed buying programs and market development opportunities with Director of Sales resulting in single-digit share take during market contraction.

Riverside, CA

• Successfully launched two sprinkler controllers for market introduction into leading home improvement retailers. Selected vendor, defined technical specification, designed end user interface, and designed packaging for.
• Designed two research studies - quantitative (internet based) and qualitative (in-store, behavioral). Executed nationally in three of the largest irrigation markets – California, Arizona, and Florida. Objectives were.
• Authored a bilingual packaging strategy for all retail products to include agency interviews, project scope, objectives and requirements, creation of budgets for approval. Project was executed and launched into home.
• Continuous efforts to ensure cross-department and divisional communications to achieve efficiencies that maximize vendor and human capital resources in marketing and new product development resulting in monthly Stage.

Clients: (Project overview & references available upon request)Joseph Filippi Winery, Rancho Cucamonga, CAJuly 2005 – January 2006 Columbia Medical Products, Santa Fe Springs, CA October – December 2005 Scripto Tokai Corporation, Rancho Cucamonga, CASeptember 2004 – April 2005 Claremont Graduate University, Claremont, CA (Contracted by the Knight.

• Strategic planning and execution of all marketing activities for three consumer product categories representing $80+ MM in sales revenue. Brand identity, management and communication to the marketplace via packaging.
• Responsible for all marketing efforts associated with the largest single conversion of business within the office products industry. Accurate identification of appropriate products and programs resulted in a revenue.
• Created product and programs that supported significant gains at key retailers, including the coveted “Category Manager” status at Wal*Mart and Office Depot retail.
• Achieved a 200%+ revenue growth rate for Target stores in a single calendar year.
• Led a reduction in finished goods inventory and material consolidation effort, resulting in the elimination of over 400 slow moving or unnecessary SKU’s. Reduced inventory 54%, adding over $8MM to working capital.

Responsible for implementation of all marketing activities for three consumer goods product lines; Utility Lighters, Disposable Cigarette Lighters, and Writing Instruments. Performed financial analysis: pricing, promotions and profitability, to include preparation and management of annual marketing budget.

Private Pilot - Instrument Rating, Aeronautics/Aviation/Aerospace Science And Technology, General

Activities and Societies: Aircraft Owner & Pilots Association (AOPA) Member 99's Member - San Gabriel Valley Chapter (International.

Private Pilot, General Aviation, Single Engine Land W/Tail Wheel And Complex Endorsements

Activities and Societies: Aircraft Owner & Pilots Association (AOPA) Member 99's Member - San Gabriel Valley Chapter (International.

Executive Masters Of Business Administration (Emba), Business Administration And Management, General

2003 Hyde Fellowship Award Recipient

Bsba, Bam, Business Administration & Management

Dual Degree with concentration in Marketing

Undergraduate Studies