Christine Thompson Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Managing key client accounts, such as Purdys Chocolatier, Preventous Cosmetic Medicine, and Preventous Collaborative Health; and supporting other accounts such as Genestra, Pure Encapsulations, and Bonne Maman.• Drafting unique messaging and pitching to garner earned digital, print and broadcast news coverage. • Creating campaign-specific and year-long public relations, communications and marketing strategies on behalf of clients and presenting the strategies to clients for approval… Show more • Managing key client accounts, such as Purdys Chocolatier, Preventous Cosmetic Medicine, and Preventous Collaborative Health; and supporting other accounts such as Genestra, Pure Encapsulations, and Bonne Maman.• Drafting unique messaging and pitching to garner earned digital, print and broadcast news coverage. • Creating campaign-specific and year-long public relations, communications and marketing strategies on behalf of clients and presenting the strategies to clients for approval. • Crafting press releases, blogs, news articles and media advisories.• Developing monthly social media calendars for clients, sourcing photography inspirations, drafting social media copy and managing influencer campaigns.• Managing a monthly CTV Calgary segment for Preventous Cosmetic Medicine, including pre-interviewing subject matter experts, drafting key messages, sourcing b-roll and briefing the subject matter expert pre-interview.• Managing a weekly guest-columnist editorial opportunity with Healthing.ca/Post Media for Preventous Cosmetic Medicine, including pre-interviewing the subject matter expert, drafting the articles and working with Post Media for article approvals. • Managing a cross-Canada influencer, broadcast and digital campaign for the Purdys Chocolatier 2020 Holiday Season, including coordinating more than 100 mailers to influencers across Canada, and pitching for broadcast and print/digital opportunities. Show less

Canada

• Working with departments across the organization and advising on communications needs (Employee Services, Park & Facility Services, Food & Beverage, Stampede Foundation, Bar Nineteen Twelve, Environmental, Volunteer Services and Sponsorship).• Developing and executing marketing and communications plans for various organization and department-specific projects.• Writing for the Stampede website, blog, social media, souvenir programs (Rodeo and Evening Show) and donor publications… Show more • Working with departments across the organization and advising on communications needs (Employee Services, Park & Facility Services, Food & Beverage, Stampede Foundation, Bar Nineteen Twelve, Environmental, Volunteer Services and Sponsorship).• Developing and executing marketing and communications plans for various organization and department-specific projects.• Writing for the Stampede website, blog, social media, souvenir programs (Rodeo and Evening Show) and donor publications. • Acting as the lead writer for Stampede Park development and the BMO Centre Expansion, a $500 million project that will see Stampede Park become home of Western Canada’s newest and largest convention centre. • Creating speaking notes and speeches for executives for more than 50 year-round and Stampede-time events. • Developing, proofing and publishing weekly volunteer, manager and employee communications e-newsletters.• Managing Stampede Daily News, a daily e-newsletter sent out during Stampede to volunteers, employees, sponsors and vendors. • Organizing and supporting internal employee events, including quarterly CEO all-employee updates, employee awards, and Saddle Up (Stampede employee and volunteer kickoff event).• Developing the Director Election package and assisting in facilitating the Board of Director Election and AGM.• Assisting the media relations team as needed, including writing and editing press releases and hosting media on Stampede Park.• Acting as an Event Coordinator for the Calgary Stampede Queens’ Alumni Committee, including assisting with communications and event planning for four key events for the local special needs community. Show less

Calgary, Canada Area

• Managing and executing public relations campaigns, events and tactics for a variety of clients, including the Calgary Stampede, Beakerhead, Blackfoot Crossing Historical Park, Waterton Lakes National Park, and Cranbrook Tourism.• Crafting campaign specific pitches, distributing pitches to media and coordinating related interviews for print, TV and radio across Canada and the U.S.• On-site media contact and support at client events.• Developing social media content calendars and… Show more • Managing and executing public relations campaigns, events and tactics for a variety of clients, including the Calgary Stampede, Beakerhead, Blackfoot Crossing Historical Park, Waterton Lakes National Park, and Cranbrook Tourism.• Crafting campaign specific pitches, distributing pitches to media and coordinating related interviews for print, TV and radio across Canada and the U.S.• On-site media contact and support at client events.• Developing social media content calendars and managing social media for clients.• Drafting and editing external communications materials, such as media advisories, press releases, and PSAs.• Tracking media coverage and creating campaign-specific coverage reports for clients.• Working with influencers to support and promote campaigns for clients.• Creating media FAM trip itineraries, coordinating the trip logistics and media hosting during trips.• Drafting communications plans and proposals to secure potential clients.• Drafting and compiling grant and funding applications for major projects and events on behalf of clients.• Maintaining and updating a national and international media list. Show less

Calgary, Canada Area

Media Relations:• Leading key media accounts, including Stampede Lotteries, Nashville North, Stampede Zipline, Monster Energy Compound, Stampede Market, Midway Food, the Big Four Roadhouse, BMO Kids’ Day and Cenovus Family Day.• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.• Developing communications plans… Show more Media Relations:• Leading key media accounts, including Stampede Lotteries, Nashville North, Stampede Zipline, Monster Energy Compound, Stampede Market, Midway Food, the Big Four Roadhouse, BMO Kids’ Day and Cenovus Family Day.• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.• Developing communications plans, aligning media relations materials with the communications plans and working alongside the marketing team to ensure unified brand/campaign messaging.• Assisting external departments and committees with media relations needs.• Developing and pitching story ideas, coordinating interviews and booking guests for live hits and pre-tapes.• Facilitating media on-Park during Stampede time and during year-round Stampede community events.• Preparing internal spokespeople for interviews, including reviewing talking points and reinforcing key messages.• Developing and maintaining relationships with local media outlets.• Tracking news coverage and providing summary reports.• Coordinating and assisting with media events, including the Midway Food launch, Lotteries Prize Preview, Parade Marshal announcement, Zipline media event, Best New Food on the Midway and the Lotteries Winners’ Reception.Major Projects:• Assisting with coordinating a special Stampede experience for 20 Humboldt First Responders and their guests.• Assisting in coordinating content and guests for the Global News Calgary Roadshow (live broadcast of the Morning, Noon, Early and Evening shows from Stampede Park). • Coordinating a film shoot of notable Stampede experiences for a Virtual Reality experience for Canadian seniors unable to travel.• Coordinating activities and facilitating filming for a French-Canadian kids’ TV show.• Developing and managing a video logging system for marketing video footage. Show less

Calgary, Alberta, Canada

• Working on small account teams to execute public relations campaigns, events and tactics for a variety of clients, including Mark’s (formerly Mark’s Work Warehouse), Jayman BUILT, Westman Village, Good Earth Coffeehouse, ICE District, Canadian Global Affairs Institute and Pursuit Banff Jasper Collection (formerly Brewster Travel).• Drafting and editing external communications materials, such as media advisories, press releases, blog posts and advertorial content.• Crafting campaign… Show more • Working on small account teams to execute public relations campaigns, events and tactics for a variety of clients, including Mark’s (formerly Mark’s Work Warehouse), Jayman BUILT, Westman Village, Good Earth Coffeehouse, ICE District, Canadian Global Affairs Institute and Pursuit Banff Jasper Collection (formerly Brewster Travel).• Drafting and editing external communications materials, such as media advisories, press releases, blog posts and advertorial content.• Crafting campaign specific pitches, distributing the pitches to media and coordinating related interviews for print, TV and radio across Canada.• Developing quarterly pitching and editorial calendars for client accounts to secure editorial and advertorial opportunities.• Tracking media coverage and creating campaign-specific, monthly and annual media reports for earned coverage.• Coordinating event logistics and assisting in event execution.• Creating media briefs and key messages for clients and spokespeople in advance of interviews.• Executing blogger outreach and coordinating fam trips and experiences for influencers.• Facilitating weekly client calls and maintaining meeting minutes.• Assisting with crisis communication by tracking and reporting news surrounding client crises, risks and issues. Show less

Calgary, Canada Area

Media Relations:• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.• Aligning media relations materials with existing marketing and communications plans and working alongside the marketing team to ensure brand and campaign messaging is unified.• Assisting external departments and committees with media relations… Show more Media Relations:• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.• Aligning media relations materials with existing marketing and communications plans and working alongside the marketing team to ensure brand and campaign messaging is unified.• Assisting external departments and committees with media relations needs.• Developing story ideas and pitching live hit ideas to media outlets.• Assisting media with on-Park interviews and live hits.• Providing accurate information and facilitating interview requests from media.• Preparing internal spokespeople for interviews, including reviewing talking points and reinforcing key messages.• Drafting and writing quotes for company spokespeople, including the President and Chairman of the Board at the Calgary Stampede.• Developing and maintaining relationships with local media outlets.• Tracking news coverage and providing summary reports.• Assisting with media events, including the opening of the TransAlta Performing Arts Studios, the Listening to Our City concert, the Midway food bloggers event, the Parade Marshal announcement and the Canada 150 pop-up event.• Assisting the issues management team in tracking and reporting news surrounding potential risks and issues. Major Projects:• Refining and implementing a media accreditation strategy, which was used to facilitate approximately 1,000 media accreditations.• Overseeing Stampede-time media lounges, including coordinating ordering and delivery of food, print materials, signage and furniture.• Providing direction and mentoring the public relations assistant summer student.• Crafting, editing and sending out employee notices through the weekly employee e-newsletter. Show less

• Working in a collaborative environment with the Marketing & Communications Manager, Graphic Designer, Videographer and Events Coordinator on various marketing initiatives.• Developing and overseeing the social media strategy and creating daily content for Facebook, Twitter and Instagram. • Building an online community by interacting with social media users and responding to customer comments, complaints and questions.• Engaging with social media influencers, students and other… Show more • Working in a collaborative environment with the Marketing & Communications Manager, Graphic Designer, Videographer and Events Coordinator on various marketing initiatives.• Developing and overseeing the social media strategy and creating daily content for Facebook, Twitter and Instagram. • Building an online community by interacting with social media users and responding to customer comments, complaints and questions.• Engaging with social media influencers, students and other departments within the university in order to better promote Recreation.• Working directly with the Videographer to develop (conceptualize, script and assist in shooting) video content for social media, including a brand new weekly YouTube series.• Implementing new social media tools and creating monthly social media recap reports to send out to all staff.• Designing marketing collateral, such as signage and electronic screens for events, closures and featured activities.• Coordinating the production, design, printing and delivery of marketing materials, from both internal and external printers. • Writing, editing and proofreading materials for various marketing campaigns, including the Recreation Program Guide each semester and the Recreation Facility Rental Guide.• Measuring and tracking social media analytics each month and each marketing campaign, and interpreting the data in order to improve social media engagement.• Maintaining the 2016/2017 Marketing Communications calendar to track the department’s key events, campaigns and initiatives. Show less

• Helped plan and execute four major fundraising events, which cumulatively raised over $600,000 to help fund the charity’s support programs.• Volunteer recruitment, scheduling and event day coordination.• Primary contact for over 750 participants and event sponsors for the fundraising events.• Helped organize and host local media and event sponsors.• Drafted press releases and media advisories for two of the major events.• Drafted and sent out sponsorship request letters… Show more • Helped plan and execute four major fundraising events, which cumulatively raised over $600,000 to help fund the charity’s support programs.• Volunteer recruitment, scheduling and event day coordination.• Primary contact for over 750 participants and event sponsors for the fundraising events.• Helped organize and host local media and event sponsors.• Drafted press releases and media advisories for two of the major events.• Drafted and sent out sponsorship request letters for prizing and in-kind donations.• Created marketing collateral, including posters, postcards, business cards, logos and web banners using Adobe InDesign and Photoshop.• Composed and sent out bi-weekly newsletters for event participants prior to each event. • Tracked participant fundraising and followed up with participants short of fundraising minimums. Show less

Bachelor Of Communication, Public Relations

Activities and Societies: Marketing Society

Bachelor Of Arts (Ba), English