Christine Thompson Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Managing key client accounts, such as Purdys Chocolatier, Preventous Cosmetic Medicine, and Preventous Collaborative Health; and supporting other accounts such as Genestra, Pure Encapsulations, and Bonne Maman.
• Drafting unique messaging and pitching to garner earned digital, print and broadcast news coverage.
• Creating campaign-specific and year-long public relations, communications and marketing strategies on behalf of clients and presenting the strategies to clients for approval… Show more
• Creating campaign-specific and year-long public relations, communications and marketing strategies on behalf of clients and presenting the strategies to clients for approval.
• Crafting press releases, blogs, news articles and media advisories.
• Developing monthly social media calendars for clients, sourcing photography inspirations, drafting social media copy and managing influencer campaigns.

Canada

• Working with departments across the organization and advising on communications needs (Employee Services, Park & Facility Services, Food & Beverage, Stampede Foundation, Bar Nineteen Twelve, Environmental, Volunteer.
• Developing and executing marketing and communications plans for various organization and department-specific projects.
• Writing for the Stampede website, blog, social media, souvenir programs (Rodeo and Evening Show) and donor publications… Show more
• Writing for the Stampede website, blog, social media, souvenir programs (Rodeo and Evening Show) and donor publications.
• Acting as the lead writer for Stampede Park development and the BMO Centre Expansion, a $500 million project that will see Stampede Park become home of Western Canada’s newest and largest convention centre.
• Creating speaking notes and speeches for executives for more than 50 year-round and Stampede-time events.

Calgary, Canada Area

• Managing and executing public relations campaigns, events and tactics for a variety of clients, including the Calgary Stampede, Beakerhead, Blackfoot Crossing Historical Park, Waterton Lakes National Park, and.
• Crafting campaign specific pitches, distributing pitches to media and coordinating related interviews for print, TV and radio across Canada and the U.S.
• On-site media contact and support at client events.
• Developing social media content calendars and… Show more
• Developing social media content calendars and managing social media for clients.
• Drafting and editing external communications materials, such as media advisories, press releases, and PSAs.

Calgary, Canada Area

• Media Relations:
• Leading key media accounts, including Stampede Lotteries, Nashville North, Stampede Zipline, Monster Energy Compound, Stampede Market, Midway Food, the Big Four Roadhouse, BMO Kids’ Day and Cenovus Family Day.
• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.
• Developing communications plans… Show more Media Relations:
• Developing communications plans, aligning media relations materials with the communications plans and working alongside the marketing team to ensure unified brand/campaign messaging.
• Assisting external departments and committees with media relations needs.

Calgary, Alberta, Canada

• Working on small account teams to execute public relations campaigns, events and tactics for a variety of clients, including Mark’s (formerly Mark’s Work Warehouse), Jayman BUILT, Westman Village, Good Earth.
• Drafting and editing external communications materials, such as media advisories, press releases, blog posts and advertorial content.
• Crafting campaign… Show more
• Crafting campaign specific pitches, distributing the pitches to media and coordinating related interviews for print, TV and radio across Canada.
• Developing quarterly pitching and editorial calendars for client accounts to secure editorial and advertorial opportunities.
• Tracking media coverage and creating campaign-specific, monthly and annual media reports for earned coverage.

Calgary, Canada Area

• Media Relations:
• Drafting and editing external communications materials, such as PSAs, media advisories and press releases for Calgary Stampede programming, events and initiatives, including joint Calgary Stampede and sponsor releases.
• Aligning media relations materials with existing marketing and communications plans and working alongside the marketing team to ensure brand and campaign messaging is unified.
• Assisting external departments and committees with media relations… Show more Media Relations:
• Assisting external departments and committees with media relations needs.
• Developing story ideas and pitching live hit ideas to media outlets.

• Working in a collaborative environment with the Marketing & Communications Manager, Graphic Designer, Videographer and Events Coordinator on various marketing initiatives.
• Developing and overseeing the social media strategy and creating daily content for Facebook, Twitter and Instagram.
• Building an online community by interacting with social media users and responding to customer comments, complaints and questions.
• Engaging with social media influencers, students and other… Show more
• Engaging with social media influencers, students and other departments within the university in order to better promote Recreation.
• Working directly with the Videographer to develop (conceptualize, script and assist in shooting) video content for social media, including a brand new weekly YouTube series.

• Helped plan and execute four major fundraising events, which cumulatively raised over $600,000 to help fund the charity’s support programs.
• Volunteer recruitment, scheduling and event day coordination.
• Primary contact for over 750 participants and event sponsors for the fundraising events.
• Helped organize and host local media and event sponsors.
• Drafted press releases and media advisories for two of the major events.
• Drafted and sent out sponsorship request letters… Show more

Bachelor Of Communication, Public Relations

Activities and Societies: Marketing Society

Bachelor Of Arts (Ba), English