Christine Thurm

Christine Thurm Email and Phone Number

VP, Head of US Consumer Insights @ TD
Kennebunkport, ME, US
Christine Thurm's Location
Kennebunkport, Maine, United States, United States
Christine Thurm's Contact Details

Christine Thurm personal email

About Christine Thurm

In my 25+ years of experience in Marketing and Consumer Insights, I focused on understanding consumer behavior and what makes people tick. I recently made a shift to Career Consultant where I put my professional and life experience to use guiding others as they embark on the next leg of their career journey.Life philosophy: It's often the bend in the road that makes life worth the drive.Prior to coaching, I was a consumer evangelist with a passion for thinking strategically and driving change. Known for framing and simplifying complex issues, synthesizing large amounts of information into key actionable insights, and communicating them in digestible and influential ways. Core Competencies: Voice of the Customer | Customer Experience | Knowledge Management | Qualitative and Quantitative Research Methods | Data Visualization | Social Listening | Consumer Communities | Innovation | Team Leader | Secondary Research | Change Management I began my career in the database, direct marketing and catalog industry, honing my analytic and marketing skills. From there, I progressed onto CRM and loyalty programs and then into Consumer Insight work where I rounded out my analytical skills with qualitative research techniques. Today, I bring all of these skills together to increase consumer understanding and empathy and in turn, incite change within an organization. I enjoy learning new things, implementing new capabilities, and then bringing others along the adoption curve. My friendly demeanor and ability to simplify complex things help me bridge the gap for others who are more tentative to change.Experience with B2C, B2B, and Direct to Consumer. See Work Experience section for more details on my roles at TD Bank, Hallmark, Left Brain Marketing, Crestline Promotional Products and LLBean. Additional relevant experience:- Leo Burnett, Database Marketing Intern- Holland Mark Martin, Direct Marketing Account ExecutiveTECHNICAL SKILLS- MS Office – Excel, PowerPoint, Word, Teams, Sharepoint- CX/VOC – Medallia, NetBase, Crimson Hexagon, Voxpopme (video research), familiar with Salesforce.com- Research Methods – NPS/Satisfaction, Segmentation, Brand Tracking, Concept Testing, Needs Assessment, Attitude & Usage, Focus Groups, 1:1 In-depth Interviews, Knowledge Audits and Gap Identification and more- Customer Community Management - Alida/Sparq, C_Space- Survey Development/Analysis – Familiar with Tableau, Decipher, Qualtrics, SPSS. SQL- Knowledge Management – Stravito, Market Logic, Sharepoint, Microsoft Teams

Christine Thurm's Current Company Details
TD

Td

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VP, Head of US Consumer Insights
Kennebunkport, ME, US
Employees:
1
Christine Thurm Work Experience Details
  • Td
    Vp, Head Of Us Consumer Insights
    Td
    Kennebunkport, Me, Us
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  • Lhh
    Career Consultant And Coach
    Lhh Jun 2024 - Present
    Jacksonville, Florida, Us
    Assist candidates across broad spectrum of career transition needs including managing change, assessing skills and interests, defining career goals, identifying career options, guiding resume and LinkedIn profile development, interviewing, negotiating, and new job assimilation.Support candidates in moving forward with change, building confidence, assessing skills and interests, building a “best fit” career marketing plan consistent with the candidate’s experience, interests, and job market demand. Proactively engage, motivate, and guide candidates in the utilization of LHH resources and technology tools.Provide coaching to help individuals during interview process and salary negotiations to confidently navigate their job search and secure appropriate job opportunities.Share current job-related technology with candidates including LinkedIn, AI, ChatGPT, Applicant Tracking Systems (ATS), Company and Business Research databases.
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  • Td
    Vp, Senior Manager, Us Consumer Insights
    Td Aug 2021 - May 2024
    Toronto, Ontario, Ca
    Led US consumer insights team impacting initiatives across TD's portfolio of businesses including retail banking, small business, commercial banking, wealth, and innovation. Influenced business decisions by fostering a collaborative and customer-led culture, ensuring insights were engaging, actionable, and provocative. • Performed wide range of Quantitative and Qualitative research such as brand and ad tracking, concept testing, value propositions, naming, messaging, comprehension of communications, creative platforms and ads, foundational research regarding universal human truths, unmet needs, behaviors and attitudes towards money and financial institutions in US and Canada.- Managed team of 1-3 Consumer Insights Managers- Built relationships and engagement models with functions across TD North America- Managed relationships with North American research suppliers and expanding our capabilities - Managed North American knowledge management portal – TD Insights Vault- Grew US Brand tracking and creative research function to scale before migrating to a North American solution in Summer 2023. In Fall of 2022, utilized brand tracking and spend data to develop a compelling narrative for leadership that secured a large sum of additional funding for brand campaigns- Managed TD customer research communities creating the overall North American research community strategy, including the selection and migration to new vendor adhering to compliance and risk guidelines.- Created and launched the ongoing US Diverse Communities Study tracking brand awareness, consideration, and imagery, incorporating secondary insights from Kantar Monitor to round out the understanding and empathy of these key segments.- Produced weekly "Customer Experience & Insights That Matter" email distributed to Marketing and Public Affairs teams, as well as Senior Leaders across the enterprise.
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  • Td
    Vp, Customer Strategy Marketing Manager - Consumer Insights
    Td Jan 2021 - Aug 2021
    Toronto, Ontario, Ca
    - Consumer Insight and Research management and execution- Customer Community Management
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  • Hallmark Cards
    Insights & Analytics Manager
    Hallmark Cards Mar 2015 - Sep 2020
    Kansas City, Missouri, Us
    Implemented new capabilities and processes to drive consumer understanding and empathy and incite action to improve the consumer experience across Hallmark – retail, product, and marketing.• Voice of the Consumer (VOC) – Spearheaded collaborative, action-oriented effort resulting in business changes and consumer centered strategies. Synthesized information from Medallia (NPS), social listening, reviews, consumer care, research, loyalty data, sales data. Employed text analytics to gain valuable insight from unstructured data. Presented actionable, influential insights to stakeholders utilizing storytelling techniques. • Implemented and co-managed Market Logic knowledge management portal, housing over 7K reports and 20+ curated Knowledge Zones pertaining to Hallmark businesses, retail partners, seasons, consumer segments, etc. • Democratized social listening for insight discovery across Hallmark including subsidiaries – Crayola, DaySpring and Hallmark UK. Managed Netbase partnership.• Managed C_Space partnership, community definition, engagement and utilization of activity credits.• Managed Voxpopme partnership. Planned and executed video research; Created insightful showreels to increase understanding and empathy; Often used in retail pitches and presentations to Senior Leaders.• Inspired a consumer-obsessed culture by publishing periodic blog-style emails to broad audience of 600+ Hallmarkers including Senior Leaders; Emails highlighted consumer insights in an engaging and digestible manner.• Evolved Season Snapshot reports to include primary and secondary information as well as social listening. They became a go-to source for any team working on season efforts – retail, product, and marketing.• Hand-selected to be a “Change Champion” for the roll-out of MS Teams across Hallmark. Recipient of several recognition awards for gaining quick adoption for our department and encouraging new ways to work utilizing the Teams environment and tools.
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  • Hallmark Cards
    Analytic Project Leader
    Hallmark Cards Oct 2009 - Feb 2015
    Kansas City, Missouri, Us
    • Synthesis Role – Distilled broad topics of information down to key points and implications. Became subject matter expert for Millennial Moms, Multicultural, and Family Redefined. Utilized secondary information, existing internal data, trend sources, as well as conducted primary qual and quant research. Published information in variety of ways for different audiences and situations to keep the information top of mind and influential. Presented to Senior Leaders. Liaison for Kantar, Forrester Technographics, and Mintel.• Innovation Role – Member of an innovation team beginning with insight discovery and chalking the field, through concept development, refinement and into commercialization. Co-managed concept testing methodology and database for all Hallmark innovation teams.
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  • Hallmark Cards
    Sr. Research Analyst, Crown Rewards Loyalty Program
    Hallmark Cards Jul 2008 - Sep 2009
    Kansas City, Missouri, Us
    Developed targeting and reported performance of offers, emails & mailings; worked with data scientist to create look-a-like and propensity to respond models.
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  • Left Brain Marketing, Inc
    Market Research Manager
    Left Brain Marketing, Inc May 2007 - Jun 2008
    Managed and executed primary research studies – survey design and programming, survey execution, crosstab creation using SPSS, data analysis, and report development.
  • Crestline Promotional Products
    Marketing, Circulation And Ecommerce Manager
    Crestline Promotional Products Mar 2003 - May 2007
    Lewiston, Us
    Circulation – Determined marketing and circulation efforts and budgets to meet high growth annual sales goals of 20%+. Completed the sales years 2004, 2005 and 2006 within +4% of sales budget and within +1% of expense budget. Responsible for customer acquisition and retention through catalog, direct mail, list rental, website, and promotions. Reporting – Designed several data warehouse models and worked with IT to implement them. Models focused on Sales, Customers and Product Performance. Implementation of the data warehouse reduced reporting time from several days to hours. Used MS Excel to automate many of the ongoing reports in order to increase department efficiencies. Responsible for reporting test results and overall marketing performance.Website – Managed the marketing and functionality of the site including a rebuild of www.crestline.com. In 2004, worked with IT to develop a product database to enhance the site search capabilities.
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  • L.L.Bean
    Senior Analyst
    L.L.Bean Jun 1998 - Feb 2003
    Freeport, Maine, Us
    Marketing - Corporate Sales:Grew the 12-month buyer file by 17% and the prospect file by over 60% in 3 years through direct mail and email campaigns, website enhancements, list rental, referral promotions, business partnerships, advertising and tradeshows. Developed standard weekly and monthly sales reports and distributed them to company executives. Performed adhoc analysis as needed. Merchandise - Women's Department:Worked with product developers using item profitability and sales information to plan future seasons. Identified product issues that hinder product performance including return rates, gross margins, catalog creative, product design, inventory, etc., and recommended item specific solutions. Worked with product developers and creative to paginate catalogs. Maintained item exposure plans and communicated information to inventory buyers through standard reports and company systems.Segmentation: Analyzed and presented regional information for possible new store locations including geographic maps that displayed LLBean sales information, penetration and demographics.
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Christine Thurm Skills

Direct Marketing Market Research Segmentation Email Marketing Cross Functional Team Leadership Database Marketing Advertising Marketing Direct Mail Management B2b Analysis Customer Acquisition Strategic Planning Consumer Behaviour Retail Budgets Customer Insight Marketing Research Competitive Analysis Analytics Market Analysis

Christine Thurm Education Details

  • Wisconsin School Of Business
    Wisconsin School Of Business
    A.C.Nielsen Center For Marketing Research
  • Bentley University
    Bentley University
    Departmental Honors Program

Frequently Asked Questions about Christine Thurm

What company does Christine Thurm work for?

Christine Thurm works for Td

What is Christine Thurm's role at the current company?

Christine Thurm's current role is VP, Head of US Consumer Insights.

What is Christine Thurm's email address?

Christine Thurm's email address is cc****@****hoo.com

What schools did Christine Thurm attend?

Christine Thurm attended Wisconsin School Of Business, Bentley University.

What skills is Christine Thurm known for?

Christine Thurm has skills like Direct Marketing, Market Research, Segmentation, Email Marketing, Cross Functional Team Leadership, Database Marketing, Advertising, Marketing, Direct Mail, Management, B2b, Analysis.

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