Christine Tucker Email and Phone Number
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As a strategic C-Level Executive, Public Board Director, and 10-year President/General Manager, I have reversed underperformance and scaled a billion-dollar portfolio through astute business acumen, consumer marketing expertise, and financial operations. I am an autonomous, entrepreneurial growth multiplier across highly competitive US and International B2B and B2C markets, including CPG/Consumer Products, Business Supply, Building/Janitorial, Food Service, and Healthcare including EPA/FDA-regulated products and all go-to-market (GTM) channels. By identifying patterns of change and opportunity, harnessing digital capabilities, internal and external assets, and commercialization partnerships, I help companies build new businesses, gain the competitive advantage in saturated markets, transform legacy brands, and launch new profitable products. Known as a strategic, visionary leader who inspires diverse teams to solve complex problems, innovate solutions, and take calculated risks, with an empowering leadership style. Additionally, capitalizing on CPG, Marketing, Sales and Consumer/End User expertise, I serve as Board Director of Clearwater Paper Corp. (NYSE: CLW), and on Compensation and Nom/Gov Committees of this a premier private brand tissue manufacturer and producer of high-quality paperboard products. I also serve as Executive Advisor & Board Member of Betco Corp., a private specialty chemical and equipment manufacturer. Recent highlights:• Led as President & GM of $6.7B Clorox Professional Products Company, simultaneously owning 2 businesses totaling > $1B – Clorox’s B2B PPD business and Clorox’s B2C, Retail Laundry Division.• Scaled Clorox’s ~ $500M Retail Laundry Business while growing Professional Products Business to >$550M – nearly doubling revenue during tenure.• Returned $200M Clorox of Canada to the first year of profitable growth after 5-year decline. • Innovated/executed Brand strategy for iconic professional/household products, water filtration, cosmetics, cat litter, food condiments in US and Canada: flagship Clorox Bleach, Glad Bags, Burt’s Bees, Pine-Sol, Liquid-Plumr, Hidden Valley Ranch.• Sold 2 Clorox companies, Aplicare & HealthLink, and FDA-regulated manufacturing assets.• Delivered among highest sales/profit growth for Clorox via Professional Products Company pre-Covid, then growing exponentially post-Covid tailwinds from $340M to >$500M.
Clearwater Paper Corporation
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Board DirectorClearwater Paper Corporation May 2021 - PresentSpokane, Wa, UsServe as Board Director and on Compensation and Nominating & Governance Committees for this premier private brand tissue manufacturer and producer of high-quality paperboard products. Advise on the CPG market, product/market fit, compensation, and broad governance issues.
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Executive Advisor & Board MemberBetco Corporation Jul 2022 - Nov 2022Bowling Green, Ohio, UsBetco is a chemical and equipment manufacturer known for high-performing products that help our customers win in the commercial cleaning industry. Leveraging strong expertise in chemical products and equipment manufacturing, advise Betco on a wide range of matters including products and product/market fit, and M&A. -
President & General Manager, The Clorox Professional Products CompanyThe Clorox Company Oct 2014 - Oct 2021Oakland, Ca, UsLed two Clorox businesses, totaling $1B – including Clorox’s $550M, B2B, autonomous, entrepreneurial, profitable portfolio across Office & Janitorial, Food Service, Building Contractor/Services and Healthcare verticals. Drove development and execution of new strategy while exceeding targets, delivering among the highest combined sales and profit growth rates in the company. Steered consumer products across brick-and-mortar and digital channels, and led a diverse portfolio including EPA-regulated products and capital equipment. Oversaw over 500 employees, a four-channel sales force, and three FDA-regulated manufacturing facilities, with two P&Ls, business plans, sales strategies, and sets of Investor Relations. Led successful commercialization ventures end-to-end, from technology, EPA approvals, rapid/cost effective development, acquiring technology, and branding – delivering continuity of value and revenue even during COVID.Simultaneously, scaled and led Clorox’s B2C $500M+ Retail Laundry Division – developing/executing strategic vision for growth and value creation including its flagship Clorox Liquid Bleach Business across consumer brick-and-mortar and digital. Also developed and launched the Clorox Fabric Sanitizer line, now representing a > $25M business. -
President & General Manager, The Clorox Company Of CanadaThe Clorox Company Oct 2012 - Oct 2014Oakland, Ca, UsLed the Canadian organization to reverse business trajectory and delivered the first year of profitable market share growth on a >$200MM business in over 5 years. Steered and drove the growth of a diverse portfolio comprised of both consumer retail and B2B iconic brands, including Liquid Plmr and Glad bags. Maintained direct line responsibility across all functions, business units, manufacturing operations, and approximately 150 employees.Gained the competitive advantage leveraging unique customer business environment, exclusivity payments for grocery retail distribution/shelf-space, utilization of assets (US manufacturing capacity), and different value drivers of P&L.In this role, also led as a Board Director for the Glad Products Joint Venture, (2012 – Oct 2014), as well asBoard Director for the Food and Consumer Products of Canada, (2012–2014) and Board Director of Canada Chemical Specialty Products Association, 2012–2014.
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Vice President Sales & Marketing, Shopper Engagement, E-Commerce & Multi-CulturalThe Clorox Company May 2011 - Oct 2012Oakland, Ca, UsHeaded Sales and Marketing with accountability for all aspects of Shopper Engagement, E-Commerce, and Multi-Cultural segments. Led headquarters and all US retail customers for the entire Clorox Company US business, overseeing all Clorox brands, categories, and retail channels supporting ~$5B of Clorox revenue. Pioneered the creation of Clorox’s E-commerce channel to drive brand equity and revenue – growing sales to deliver over $300M revenue in 2016 – and continued acceleration to now represent a >$500M business. Led a team of over 100 Marketing, Sales and Consumer Research professionals to develop a differential right-to-win capability for Clorox Brands against the Shopper along the path to purchase. Developed digital capabilities in partnership with VP of MarCom – including digital couponing, search, retailer websites, mobile, social shopping, consumer research, and QR codes.Drove Multi-Cultural go-to-market capability – delivering market share growth among Latinos on 6 out of 7 Latino priority brands, with accountability for all demand-based initiatives against Multi-Cultural segments in US markets.
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Director Of Sales, Marketing, & Strategy RolesThe Clorox Company 2006 - Apr 2011Oakland, Ca, UsAdvanced across three roles in five years, first as Director of Strategy (2006-2007), leading senior management teams through the development of business unit long-term strategies and 3-year Demand plans, focusing on the path to purchase consumer influence points (Desire, Decide, Delight). As Director of Sales Planning (2007-2009), was responsible for deploying National Sales objectives and ensuring achievement of top/bottom line goals. Led Sales Planning across Clorox’s Specialty Division, Mass, Grocery and Drug – with accountability for $1B in Sales – which included the Cat Litter portfolio. Previously led Sales Planning across the Cleaning Division, Club, Dollar and Home Hardware, with responsibility for $700M in sales. In this effort, grew Clorox national share of assortment 0.25%.Then was advanced with oversight for all Clorox categories and retail channels and 100 Marketing, Sales, and Consumer professionals. Led the development of a differential right-to-win capability to motivate the shopper to purchase through integrating Shopper Marketing, Category Advisory Services, and Shopper Insights. – Featured in “Who’s Who in Shopper Marketing” by Shopper Marketing Magazine.
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Director Of StrategyThe Clorox Company May 2006 - Jun 2007Oakland, Ca, UsLed senior management teams through the development of business unit long term strategies and three year Demand plans. Drove development of the integrated Demand Plan process to ensure that all Demand Driving activities are consistent with the business unit strategy and are integrated throughout the path to purchase consumer influence points (Desire, Decide, Delight). Identified opportunity and obtained senior management alignment and investment commitment to develop right to win capability at point of Decide influence
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Director Of Marketing, Home Care DivisionThe Clorox Company Jun 2001 - Apr 2006Oakland, Ca, UsResponsible for management of the Clorox Bathroom Cleaning Brands representing over $400 million in sales, which include the Clorox Toilet Bowl Cleaners, Clorox Disinfecting Wipes, Clorox Bathroom Cleaners, Clorox ReadyMop, Tilex, Liquid-Plumr, and Soft Scrub brands. Managed 5 direct reports and a staff of 15 marketersDeveloped and executed strategic plan to obtain market share leadership of the Toilet Bowl Cleaners category despite historical distant #2 share position. Took market leadership away from Lysol for the first time in category historyDrove significant growth on Tilex by focusing all communication on killing mold. Grew shipments 30% and market share +10.0pts while reducing marketing spending by 30%.Designed launch of the Clorox Toilet Wand. Achieved #1 market position despite being 6th to market.Managed the commercialization and national launch of the Clorox ReadyMop. Dramatically exceeded expectations by achieving market leadership after only 3 months in the market, surpassing both Swiffer and Pledge Grab-It Named as a “Top 50 Marketer of the Year” by Advertising Age (11/03) for the launch of Clorox ReadyMop
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Director Of Marketing, Home Care DivisionThe Clorox Company 2001 - 2006Oakland, Ca, UsDirected the Clorox Bathroom Cleaning Brands representing over $400M in sales, including iconic brands like Clorox Toilet Bowl Cleaners, Clorox Disinfecting Wipes, Clorox Bathroom Cleaners, Clorox ReadyMop, Tilex, Liquid-Plumr, and Soft Scrub brands. Wins gained include:Obtained market share leadership of the Toilet Bowl Cleaners category despite historical distant #2 share position. Took market leadership away from Lysol for the first time in category history.Drove significant growth on Tilex by focusing all communication on killing mold - growing shipments 30% and market share +10.0pts, while reducing marketing spending by 30%.Designed GTM launch of the Clorox Toilet Wand – Achieved #1 market position despite being 6th to market.Managed commercialization and national launch of the Clorox ReadyMop – Achieved market leadership after only 3 months in the market, surpassing both Swiffer and Pledge Grab-It. Dramatically exceeded expectations. Was named “Top 50 Marketer of the Year” by Advertising Age.
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Marketing Manager, Laundry And Home Care New Business DevelopmentThe Clorox Company Jul 2000 - May 2001Oakland, Ca, UsManaged 3 separate marketing teams that initiated, developed and successfully qualified 5 unique “new business” opportunities that include product innovation, new brand equity development and licensing. 4 of 5 successfully launched by 2003.
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Brand Manager, Clorox BleachThe Clorox Company Jan 1999 - Jun 2000Oakland, Ca, UsManaged flagship brand, responsible for over $400 million in sales, $70 million in marketing spending and 5 direct reports through the complex conversion of the Liquid Bleach category to the Ultra (concentrated) format. Promoted to Marketing Manager after one year in the position.Developed and launched Clorox Advantage Bleach (5/99) and Clorox Fresh Wildflowers Bleach (4/00). Delivered over 5% growth to the profitable premium bleach segment. Delivered annual volume and profit commitments despite the investment and resource heavy 18 month conversion of the Clorox Liquid Bleach franchise to the Ultra (concentrated) format. Developed pipeline of initiatives that provided the foundation for strong revenue and market share growth post Ultra conversion.
Christine Tucker Skills
Christine Tucker Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
Stanford University Graduate School Of BusinessDirectors Consortium Course
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Colgate UniversityEconomics
Frequently Asked Questions about Christine Tucker
What company does Christine Tucker work for?
Christine Tucker works for Clearwater Paper Corporation
What is Christine Tucker's role at the current company?
Christine Tucker's current role is Public Company Board Director (NYSE: CLW), Compensation & Nom/Gov Committees | Ex-Clorox President & General Manager | M&A | P&L Management | Billion-Dollar Portfolio.
What is Christine Tucker's email address?
Christine Tucker's email address is ch****@****any.com
What schools did Christine Tucker attend?
Christine Tucker attended University Of Michigan - Stephen M. Ross School Of Business, Stanford University Graduate School Of Business, Colgate University.
What skills is Christine Tucker known for?
Christine Tucker has skills like Integrated Marketing, Marketing Strategy, Product Development, Consumer Products, Management, Marketing Research, Marketing, Business Strategy, Leadership, New Business Development, Sales Management, Segmentation.
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