Christine Vincent Email & Phone Number

California, United States

San Francisco, Ca, Us

San Francisco, Ca, Us

As the head of our Expert Services team reporting directly to the Chief Revenue Officer (CRO), I am responsible for guiding and overseeing our team in providing top-tier consulting, strategy development, and media execution services across various channels including paid search, paid social, and retail media. My responsibilities extend to managing the P&L for our team, conducting accurate revenue forecasting, and implementing strategic team planning.

San Francisco, Ca, Us

San Francisco, Ca, Us

• Identify opportunities to increase the value being delivered to our top global clients by advocating on their behalf and helping shape our product roadmap accordingly• Partner with our sales team to identify new revenue opportunities within our global strategic accounts and help develop action plans around them• Utilize my content expertise in the digital marketing space (Paid Search, Social, Mobile, Display and Cross-Channel Attribution strategy) to partner with clients as a trusted adviser, and tailor solutions for their strategic initiatives• Develop a deep understanding of clients’ marketing objectives, challenges and needs and co-create strategy plans alongside sales, customer success and research teams• Drive user adoption of Kenshoo Product Suite through quarterly business reviews, account audits and establishment of best practices• Liaison between customer and internal groups such as product, research and engineering

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Seattle, Wa, Us

• Develop and manage and efficient SEM infrastructure and syndicate this program across all major search engines• Utilize internal and third party tools to assist with keyword generation, ad copy testing and bid management• Analyze web analytics data to gather actionable insights for improving ROI and meeting growth and efficiency targets for the program • Own forecasting and projections for SEM channel• Manage relationships with search engine account teams and facilitate regular meetings to ensure that all goals and objectives are clear and actionable• Research and apply new tools and industry best practices to keep the program fresh and in the forefront of paid search trends• Manage cross-functional relationships and coordinate efforts with merchandising and other marketing channels to achieve greater clarity around internal goals, implementation of promotions and success metrics

Mountain View, Ca, Us

• Managed $40M+ in annual online advertising spend for Fortune 1,000 travel brands in the South/Southeast US.• Utilized various optimization strategies to maximize ROI with the Google AdWords online advertising network• Provided campaign updates and industry insights to ensure our advertisers are satisfied with their place in the market • Responded to RFPs with custom media proposals that matched clients’ needs• Interpreted customers' web analytics data to help improve online results • Leveraged internal engineering, product management and technical resource teams to support clients’ objectives

Mountain View, Ca, Us

• Helped Account Managers with troubleshooting advertiser issues and driving revenue growth• Provided analytical evaluations including ROI data• Helped with setting quarterly revenue goals and tracked internal sales figures for the team• Supported sales teams by developing proposals tailored to clients’ needs• Drafted and delivered advertiser contracts and monitored start and end dates to ensure campaign fluidity

Print Advertising Sales