Christine Vincent Email and Phone Number
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I’m a digital marketing enthusiast with almost 20 years of well rounded industry experience. My natural curiosity, excellent problem solving skills, technical competence and analytical aptitude have allowed me to excel in a highly dynamic, rapidly changing industry.Currently, I work at Skai, Inc (formerly Kenshoo), leading our global Expert Services, Technical Onboarding and TAM teams that provide onboarding, tech services, strategy and execution across some of the world's largest brands. I’m a proven leader with a passion for helping clients maximize results in paid search, retail media, and social marketing.I launched my digital marketing career at Google where I was in account management, supporting some of the largest AdWords spenders across multiple verticals, eventually specializing in the travel vertical. After 4.5 years at Google, I became a hands-on practitioner at Expedia, Inc. managing the US SEM program for their Hotels.com brand.Competencies: PPC/SEM, Paid Social, Retail Media, Mobile, Display, Bid Optimization and Cross Channel Attribution Strategy, with a particular emphasis in the retail and travel verticals.
Skai
View- Website:
- kenshoo.com
- Employees:
- 78
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Executive Vice President, Center Of ExcellenceSkaiCalifornia, United States
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Executive Vice President, Center Of ExcellenceSkai May 2024 - PresentSan Francisco, Ca, Us -
Vp, Center Of ExcellenceSkai Aug 2018 - May 2024San Francisco, Ca, UsAs the head of our Expert Services team reporting directly to the Chief Revenue Officer (CRO), I am responsible for guiding and overseeing our team in providing top-tier consulting, strategy development, and media execution services across various channels including paid search, paid social, and retail media. My responsibilities extend to managing the P&L for our team, conducting accurate revenue forecasting, and implementing strategic team planning.
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Vp, Client GrowthSkai May 2017 - Jul 2018San Francisco, Ca, Us
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Senior Director, Global Client StrategySkai Jan 2014 - Apr 2017San Francisco, Ca, Us• Identify opportunities to increase the value being delivered to our top global clients by advocating on their behalf and helping shape our product roadmap accordingly• Partner with our sales team to identify new revenue opportunities within our global strategic accounts and help develop action plans around them• Utilize my content expertise in the digital marketing space (Paid Search, Social, Mobile, Display and Cross-Channel Attribution strategy) to partner with clients as a trusted adviser, and tailor solutions for their strategic initiatives• Develop a deep understanding of clients’ marketing objectives, challenges and needs and co-create strategy plans alongside sales, customer success and research teams• Drive user adoption of Kenshoo Product Suite through quarterly business reviews, account audits and establishment of best practices• Liaison between customer and internal groups such as product, research and engineering
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Senior Director Of Client Success, AmericasSkai Jan 2013 - Dec 2013San Francisco, Ca, Us
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Team Lead, West Coast Client SuccessSkai Dec 2010 - Jan 2013San Francisco, Ca, Us
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Sr. Account ManagerSkai Feb 2010 - Jan 2011San Francisco, Ca, Us
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Search Engine Marketing ManagerExpedia Aug 2008 - Feb 2010Seattle, Wa, Us• Develop and manage and efficient SEM infrastructure and syndicate this program across all major search engines• Utilize internal and third party tools to assist with keyword generation, ad copy testing and bid management• Analyze web analytics data to gather actionable insights for improving ROI and meeting growth and efficiency targets for the program • Own forecasting and projections for SEM channel• Manage relationships with search engine account teams and facilitate regular meetings to ensure that all goals and objectives are clear and actionable• Research and apply new tools and industry best practices to keep the program fresh and in the forefront of paid search trends• Manage cross-functional relationships and coordinate efforts with merchandising and other marketing channels to achieve greater clarity around internal goals, implementation of promotions and success metrics -
Account ManagerGoogle Jan 2006 - Aug 2008Mountain View, Ca, Us• Managed $40M+ in annual online advertising spend for Fortune 1,000 travel brands in the South/Southeast US.• Utilized various optimization strategies to maximize ROI with the Google AdWords online advertising network• Provided campaign updates and industry insights to ensure our advertisers are satisfied with their place in the market • Responded to RFPs with custom media proposals that matched clients’ needs• Interpreted customers' web analytics data to help improve online results • Leveraged internal engineering, product management and technical resource teams to support clients’ objectives -
Client Services CoordinatorGoogle May 2004 - Dec 2005Mountain View, Ca, Us• Helped Account Managers with troubleshooting advertiser issues and driving revenue growth• Provided analytical evaluations including ROI data• Helped with setting quarterly revenue goals and tracked internal sales figures for the team• Supported sales teams by developing proposals tailored to clients’ needs• Drafted and delivered advertiser contracts and monitored start and end dates to ensure campaign fluidity
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Account ExecutiveDockery House Publishing 2003 - 2004Print Advertising Sales
Christine Vincent Skills
Christine Vincent Education Details
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Texas A&M UniversityJournalism
Frequently Asked Questions about Christine Vincent
What company does Christine Vincent work for?
Christine Vincent works for Skai
What is Christine Vincent's role at the current company?
Christine Vincent's current role is Executive Vice President, Center of Excellence.
What is Christine Vincent's email address?
Christine Vincent's email address is cv****@****ail.com
What is Christine Vincent's direct phone number?
Christine Vincent's direct phone number is +121428*****
What schools did Christine Vincent attend?
Christine Vincent attended Texas A&m University.
What skills is Christine Vincent known for?
Christine Vincent has skills like Sem, Online Advertising, Web Analytics, Ppc, Digital Marketing, Google Adwords, Crm, Advertising, Online Marketing, Digital Strategy, Search Advertising, Google Analytics.
Who are Christine Vincent's colleagues?
Christine Vincent's colleagues are Derya Becit, Nirit Ben-Yoseph, Sraya Knimach, Kelley Nuss, William Furtado, Nava Cohen, Clarisse Dietrich.
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