Christine Wang Email and Phone Number

•Oversee multiple projects simultaneously including brand development content production, photo/video shoots facilitation, events production, and influencer live stream collaborations•Manage day-to-day operations including relationship building with internal and external stakeholders, negotiation, process/workflow optimization, and recruiting, developing & managing creative talents•Lead recruiting efforts and provide onboarding support, training, and ongoing mentoring to team members and a portfolio of creative talents

•Coordinated among multiple departments (design, studio, merchandising & buying, and marketing) in achieving project milestones and profit targets for 30+ products each season from multiple categories •Supported category managers in developing category growth strategy through market research, store visit, competitive analysis, sales analysis, vendor and margin analysis•Collaborated with the design and marketing teams in generating promotional materials for 50+ fashion home products each season; materials include copy, pictures, and videos for the company’s website, catalogues, and social media platforms•Partnered with 20+ product designers and retail partners to identify emerging styles, colours, finishes, and materials to ensure designs are consistent with market trends and meet customers’ aesthetics

•Identified and evaluated ethnic marketing opportunities by analyzing industry reports, interpreting market data, and leveraging social media conversations •Performed various translation tasks (English-Chinese and vice versa) as needed

•Presented analysis and recommendations on 20+ prospective CPG product launches by analyzing consumer survey data, leveraging category knowledge, and conducting competitive analysis to assist managers in making launch versus no-launch decisions•Managed 3 offshore analysts to maintain a high level of team morale and efficiency•Assisted managers in achieving on-time and on-budget delivery of 10+ consulting projects while ensuring clients' satisfaction

•Assisted the professor with various tasks including setting up classes, facilitating class activities, and grading exams