Digital Creative Team Lead
Current• Development of visual creative direction and digital creative guidelines to ensure consistent design across multiple touchpoints.• Actively monitor industry trends and technology advancement in the digital marketing space to maintain competitive edge and stay in tune with cultural relevancy.• Oversee end-to-end digital creative production lifecycle - project planning, managing deliverables, timelines, feedback loop, asset distribution and measurement. • Facilitate ideation sessions with the Digital Team (Content Marketing, Digital Marketing and Web Experience Team) to brainstorm new campaigns and digital marketing efforts. • Collaborate with cross-functional teams, external vendors and internal stakeholders to maintain a consistent brand messaging. • Working alongside the Digital Team to support their skill progression and fostering creativity through coaching and mentoring.
