Digital Creative Team Lead
Current- Development of visual creative direction and digital creative guidelines to ensure consistent design across multiple touchpoints.
- Actively monitor industry trends and technology advancement in the digital marketing space to maintain competitive edge and stay in tune with cultural relevancy.
- Oversee end-to-end digital creative production lifecycle - project planning, managing deliverables, timelines, feedback loop, asset distribution and measurement.
- Facilitate ideation sessions with the Digital Team (Content Marketing, Digital Marketing and Web Experience Team) to brainstorm new campaigns and digital marketing efforts.
- Collaborate with cross-functional teams, external vendors and internal stakeholders to maintain a consistent brand messaging.
- Working alongside the Digital Team to support their skill progression and fostering creativity through coaching and mentoring.
Oct 2022 - Present
