- Branding and strategic positioning - New market development- NPD planning- Innovation

- Responsible for the strategy and executions for brand management, MarComm, digital, PR, VOC, and GTM plans for the petrol and electric products under the Ferris, Simplicity, and Snapper brands.

- Drive brand awareness and market share growth for the commercial and residential turf brands which includes the Ferris, Simplicity and Snapper brands- Lead the team driving eCommerce marketing with channel partners like Amazon, Home Depot and Lowe’s- Develop brand building campaigns to grow market share

- Responsible for the strategic growth for the Simplicity and Snapper brands at all channels which includes retail, eCom and the dealer channels.- Manage all aspects of the marketing function through the stage gate process including concept to execution, VOC and GTM.- Lead the team driving eCommerce marketing with channel partners like Amazon, Home Depot and Lowe’s

Plan and execute brand management and advertising, driving market share and sales growth for the Simplicity and Snapper residential turf brands

- Strategic planning and execution, driving the marketing plans for the Briggs & Stratton Standby business and Allmand Job Site businesses

- Lead the VOC, GTM strategy and product launch of our latest expansion into the 80kW-200kW light commercial product line, ensuring our product exceeded the expectations of our customers.- Appointed the Program Manager for BizGen, a revolutionary tablet based program designed to increase dealer sales through extensive market intelligence,professional sales and marketing tools and statistical analysis to make fact based decisions to meet the need of the consumers. This program drives leads through digital and traditional lead generation tactics including TV, paid search, display and PR while following the consumer process from impression to sale.- Build close relationships and strategic marketing plans with all channel partners to build credibility and drive sales, consistently meeting their needs as a trusted partner. This includes in-store POP development, omni-channel marketing initiatives, analytic based decision making and a constant eye on future growth in a creative, outside of the box manner, never settling for ordinary.- Develop channel specific go-to-market strategies for a variety of channels including dealer, retail, eTail, commercial, wholesale and private label, delivering on each of their independent needs nurture growth and engagement with our brand and category. - Conduct dealer audits that include website, online presence related to SEO, directories, listings, ratings and reviews (CGC) and social media activity including UGC, providing recommendations to increase SERPS and consumer trust to drive their business.- Created and manage the LinkedIn page for the Standby Category which includes content development, publishing and follower engagement tactics

- Develop strategic plans driving growth and targeted programs for key customers such as Walmart, The Home Depot, Lowe's, Sam's Club, Costco, Meijer, and all eCommerce business including Amazon.com. - In addition to the domestic landscape I managed international customers in Canada including Rona, Canadian Tire, The Home Depot Canada and Lowe's Canada. - Initiated promotional tracking and metrics program for all customers.

- Managed the complete brand refresh of the TIKI brand including graphics, design, packaging, inventory transition management - Responsible for channel management of Lowe's, Meijer, Kmart and all co-ops such as True Value and Ace- Manage and track all EPA and CPSC regulatory issues surrounding our wax and fuel lines - Conduct extensive user work to develop strategic product lines tailored to top user needs- Compile market landscape data to monitor and track competitive data along with channel, consumer and category trends- Actively engage and execute customer fuel hedging - Manage all details in project schedule related to marketing efforts including costs, pricing, discounts, artwork development, launch materials, manufacturing, quality and execution- Manage product life cycles to ensure sku productivity- Work with cross-functional teams to develop marketing materials related to new product launches- Communicate daily with cross-functional global teams to ensure project success - Proactively seek out and work with legal to manage tradmark infringements

- Conduct market research to develop core user needs criteria, collect market share data, competitive information and evaluate the industry in its entirety - Develop innovative product lines and execute based on user needs established in research and analyze sku performance to eliminate under performing items- Manage all details in project schedule related to marketing efforts including costs, pricing, discounts, artwork development, launch materials and execution- Work with cross-functional teams to develop marketing materials related to new product launches- Communicate daily with cross-functional global teams to ensure project success

- Manage global cross-functional teams to develop, produce, and market power tool accessory projects from concept to distribution. - Develop and track project schedule, project budget and product cost and ensure that the project stays within these guidelines to be successful.- Maintain clear and precise records of all pertinent project related information and documentation.- Complete all documentation as required by the New Product Development Process and ISO9000 guidelines.- Maintain close relationships with cross-functional teammates, internal and external customers and suppliers to achieve on-time project schedules and eliminate miscommunication.- Travel globally on a quarterly basis to drive project schedules and maintain vendor relationships

- Support the advanced research team- Assist the legal team with intellectual property- Proactively seek out competitive innovation and patent applications- Complete trademark applications and follow progress through the system- Facilitate meetings to review invention disclosures and submittals with legal council and engineering- Work with outside inventors to process their ideas for review with the R&D team

- Supported sales and marketing to deliver customer focused needs for the top customers such as Sysco, Shopko and Schreiber Foods- Managed marketing promotional programs for Klondike - Delivered materials to key customers as needed for best in class product service- Working in shipping and receiving as needed