Christi Piche Email & Phone Number

United States

Aurora, Oregon, United States

Aurora, Oregon, United States

Aurora, Or

Aurora, Or

Marketing Central and Contact Central platforms. Update marketing collateral as product and program changes occur. Conduct audit of Marketing Central Assets to determine which pieces are in need of updating, what is missing and what is not being used by the sales field. Use product announcements, and weekly product call to alert when a change is needed or a new tool should be created to support an upcoming product/program including flyers, print ads, presentations, and training pieces. Produce new materials as necessary. Work with Creative Services, Product, Credit Risk and Legal for brand and legal approvals.Event Planner - Create brand awareness through events such as regional and national trade shows, local real estate functions, divisional meetings. Establish goals with stakeholders, coordinate the creative materials, coordinate print advertising, evaluate and present results.

manage day to day operations of the Preferred Agent program including Realtor enrollment, reporting, events, website, procedures, marketing materials communications, vendor relationships, business cases and enhancements. Plan and present at the National Association of Realtors (NAR) conference. Prepare reports and manage financial aspects of the program. Research competitor programs, vendor services and Realtor needs.Bank Branch marketing projects -- make updates to Bank Branch marketing materials, roll out branch merchandising, weekly update of Manager's Rate Board for branch banking states, Chase Exclusives offer updates, cross sell training etc.; Home Lending Retail ProductionSales and New Hire Integration Manager Marketing Platform Integration - Marketing Central and Contact CentralTrain sales staff on Marketing and Contact Central platforms - ongoing rollouts and new hire. Ensure that originators utilize pre-approved marketing tools. Travel 50%Training and New Hire - Recruiting support, onboarding, training newly hired loan officers. Perform training gap analysis for NW Division, determine consequences and next stepsNorthwest Division Projects - Sales Force Growth, Support of low-performing originators and Bank Branch loan officer support and training.

Manage marketing objectives for Home Loan managers in OR, WA, CO, UT and AZ. Communicate corporate policy & procedures to sales staff. Assist division and regional managers with top level marketing projects.Attend branch/regional sales meetings to present marketing updates. Work with managers to focus on: increasing purchase transactions, cross-sell, emerging markets, Union Plus program and recruiting. Create loan officer marketing orientation presentations for training.Produce monthly sales recognition awards and announcements. Create recruiting letter campaign - worked with HR to implement follow-up program. Survey and communicate top producer "best practices".Trade show and event planning.