Christopher Duncan Email & Phone Number

United States

Leveraging my 15+ years of experience to drive impactful results for a variety of business verticals and company sizes across B2C & B2B.By focusing on defining and executing marketing + product strategies -- including and not limited to GTM, UX improvements, conversion rate optimization, PMM, content marketing, SEO, acquisition, retention, and lifecycle marketing -- I’ve successfully led teams to many measurable successes. Let's chat to see how I can help grow your business.Selected highlights:- Blueridge Radiant (B2C / B2B): Drove 15% increase in lead generation via sales team processes. - Superheroes (B2C): Attained 20% increase in organic via content and SEO improvements.- Nomad Band (B2C / B2B): Implementations saw 50% in conversion rate via CRO and UX optimizations.Also: Revuud, Search One, Omnisource Marketing, Falcon Manufacturing, Rescue Solutions

Ottawa, On, Ca

Directed the product marketing team for growth on the retail / POS (point of sale; in person) line of business. Delivered positioning, messaging, product experiments, and strategy for growth through various channels (website, sales collateral, email, presentations, the funnel), providing innovative global commerce solutions.- Launched several first-ever trigger-based messaging (right message, right time), driving a 50% improvement in conversion down the funnel. - Created first-ever re-marketing campaigns (Google and Facebook) targeting merchants who had previously engaged and had shown interest to increase education of our POS product offerings.- Built the overall retail (POS) 2022 marketing investment strategy plan. The plan included the hiring plan for 2022, leading a cross-functional team for both initiatives.

West Perth, Western Australia, Au

In a freelance role, steered marketing functions delivering positioning and product messaging through various channels (website, sales collateral, product & strategy presentations) for this B2B SaaS web-security technology company (passwordless logins) delivering innovative solutions to address a market losing $2-3 trillion.

Oakland, California, Us

Started out as a growth and marketing consultant working on a variety of projects that eventually led to full-time role as Senior Manager of Product Marketing. In this role, led product marketing efforts and go-to-market strategies (GTM) for this global B2C fintech real estate investment and financial investing platform (ranked the #1 investment marketplace) with over $5 Billion in transactions.- Directed all Roofstock One marketing, the 1st ever capability to buy "shares" of rental homes- Led and launched 1st Ad serving product capability which drove 100% increase in traffic to programs- Created strategic content about COVID’s impact on landlords for potential policy change(s)- Leveraged data insights during COVID-19 garnering mentions in CNBC, Curbed and Fool

Austin, Tx, Us

Marketing agency providing the collective skills to accelerate growth and help achieve business goals (from bootstrapped to publicly traded with billions in transactions). Worked for a variety of businesses as a pinch-hitting growth marketing freelancer for this full-service agency. Highlights:- Roofstock (FinTech): Designed and launched a customer acquisition product to help drive conversion in a PMM role. Delivered insights via user testing, interviews and analytics to inform roadmap.- Plastiq (FinTech): Achieved 10% conversion improvement from the home page via A/B testing in a growth marketing & activation role. Attained 25% lift in customer activation by implementing email strategies.

San Francisco, Ca, Us

The leading global B2C advice ecommerce marketplace connecting people for the exchange of information for a fee that has enabled over 180 million conversations on 6 different continents.In this role, created and executed strategies for new market research, market trends research, product market fit and GTM plans for growth into Telehealth on-demand advice services as part of the executive leadership team.Also: - Directed market research, go-to-market strategies, product discovery, and market fit via customer research, user-testing, A/B testing, and lean prototypes as part of the executive leadership team.- Spearheaded 40% improvement in 2nd-month retention (engagement) of new customers, a leading success indicator, by creating the analysis for understanding the drivers and strategy to improve it.

San Francisco, Ca, Us

As part of the executive leadership team:- Built & led a team of 10 product marketing, design, lifecycle & content marketing teams- Drove organic traffic (grew 14%) & customer acquisition through Owned Media (grew 20%; 1/3 of total)- Improved customer and advisor satisfaction (C-SAT) with retention strategies and programs- Identified growth opportunities and pain points with a data driven & segmentation approach

Dallas, Tx, Us

As part of the YP.com brand, directed marketing functions (brand, design, PR, positioning, acquisition and retention) for their B2C on-demand marketplaces in this advertising, technology and software business- Directed product marketing, design and customer acquisition & retention teams- Guided from start to finish new feature that produced 10% of total revenue in first 12 months - Optimized multi-million dollar advertising budgets to grow volume and reduce CAC- Defined business RQMTs for new products & programs

Dallas, Tx, Us

Led marketing efforts including paid acquisition (SEM, Partnerships & Affiliates), organic search (SEO), content marketing, product design and email for their $70 Million+ B2C on-demand advice marketplace business unit. - Optimized multi-million dollar advertising budgets- Drove traffic & acquisition (SEM, Affiliates & Organic) + agency management efforts- Defined business RQMTs for products & programs- Maintained continuous training for leadership and mentoring via AT&T University

Bs, Marketing, International Business

International Business

Liberal Arts And Sciences, General Studies And Humanities