Christo Gerber

Christo Gerber Email and Phone Number

Regional Sales Manager @ Volkswagen Group South Africa
Johannesburg, GP, ZA
Christo Gerber's Location
City of Johannesburg, Gauteng, South Africa, South Africa
About Christo Gerber

Experienced Vehicle Sales and Aftersales Manager with a demonstrated successful history of working within the automotive industry. Over the past 35 years I worked in 14 different areas of the automotive industry, including retail. Skilled in Negotiation, Business Planning, Sales, Management, and Marketing (including Aftersales) Communications Planning with a partnering approach.My extensive formal qualifications includes a business degree, various management programs, technical diploma and am a qualified tradesman.

Christo Gerber's Current Company Details
Volkswagen Group South Africa

Volkswagen Group South Africa

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Regional Sales Manager
Johannesburg, GP, ZA
Employees:
5
Christo Gerber Work Experience Details
  • Volkswagen Group South Africa
    Regional Sales Manager
    Volkswagen Group South Africa
    Johannesburg, Gp, Za
  • Volkswagen Group South Africa
    Regional Sales Manager
    Volkswagen Group South Africa Sep 2022 - Present
    South Africa
  • Volkswagen South Africa (Vw Commercial Brand)
    Regional Aftersales Manager
    Volkswagen South Africa (Vw Commercial Brand) May 2015 - Sep 2022
    South Africa ( National)
    To provide leadership and develop the aftersales capacity for the Volkswagen Commercial Vehicle Dealer Network in order to achieve strategic objectives. Thus, a holistic approach to dealer aftersales business processed, profitability, marketing communications, service quality, Customer satisfaction/loyalty and service market share growth. Key support to Volkswagen South Africa Commercial Vehicle brand in the development, launch and sustainability of aftersales marketing strategies on OEM and Dealer Network level.
  • Volkswagen Of South Africa
    Aftersales Marketing Manager
    Volkswagen Of South Africa Aug 2011 - May 2015
    Johannesburg Area, South Africa
    • Marketing Communication: Launch, grow & sustain and VW aftersales brand with transparent value proposition. Drive marketing skills & strategies within the VW dealer network. 360 approach to all aspects pertaining Marketing Communications• Product Management & Pricing: Strategise & set parts pricing positions within the SA market. Track & measure sale parts sales in order to highlight opportunities & threats. Extensive involvement in Parts & Service research studies.• Aftersales Programmes: Develop, and or enhance in-dealer Aftersales process in order to create or enhance up & cross selling opportunities.• Fleet Aftersales: Holistic approach which include all of the above with specific focus on the Aftersales Fleet Customer requirements.Key Achievements* Launch Volkswagen Service, the Volkswagen after sales brand with a clear Customer value proposition.* 94% dealer network, voluntary participation in a maximum fixed price service (parts & labour) campaign
  • Rhino Linings
    General Manager
    Rhino Linings Mar 2010 - Jul 2011
    Johannesburg Area, South Africa
    • Holistic responsibility of all aspects of the business and its franchise network• Monthly report to Autovest Pty LTD• Transition a family-own business into the corporate environment of Autovest (Pty) LTD.
  • Rhino Linings
    National Sales And Marketing Manager
    Rhino Linings Nov 2009 - Feb 2010
    Johannesburg Area, South Africa
    • Enhance/redefine & execute the marketing communication strategy.• Optimise business relations (OEM)• Mine new sales channels for the company product (I.e. Mining, Construction, etc.)• Restructure sales team & focus areas (KPIs)
  • General Motors South Africa
    Accessories Business Line Manager
    General Motors South Africa Apr 2005 - Oct 2009
    Port Elizabeth Area, South Africa
    • Responsible for the entire value chain (I.e. design – develop – supply – sales & marketing of the GMSA Accessories business)• Optimise supplier base & price competitiveness• Manage internal stakeholders to ensure optimal accessories revenue & launch readiness• Motive & support the dealer network through the sales & marketing processKey Achievements*Highest accessories sales per new unit retailed (APNUR) in the history of GMSA (R3570 per vehicle)
  • General Motors South Africa
    After Sales (Service) Readiness Coordinator
    General Motors South Africa Jan 2004 - Mar 2005
    Port Elizabeth Area, South Africa
  • Volkswagen Of South Africa
    Apprentice; Toolmaker; Project Technician; Process Engineer; Senior Project Engineer; Service Market
    Volkswagen Of South Africa Jan 1989 - Mar 2000
    Uitenhage Area, South Africa
    Worked in various departments within Volkswagen of South Africa- Toolroom: Die Press Toolmker- Process Engineering: Final Assembly- Logistics Planning- Group Service: Marketing Services

Christo Gerber Skills

Automotive Marketing Communication Automotive After Sales New Business Development Automotive Aftermarket Automotive Parts Marketing Communications Planning Sales And Marketing Negotiation Strategic Planning Marketing Strategy Aftersales Customer Retention Profit Customer Satisfaction Management Parts Sales Vehicles Automotive Business Planning Business Strategy Sales Management

Christo Gerber Education Details

Frequently Asked Questions about Christo Gerber

What company does Christo Gerber work for?

Christo Gerber works for Volkswagen Group South Africa

What is Christo Gerber's role at the current company?

Christo Gerber's current role is Regional Sales Manager.

What schools did Christo Gerber attend?

Christo Gerber attended Gibs Business School (Gordon Institute Of Business Science), University Of Stellenbosch Business School, Nelson Mandela Metropolitan University, Technical College - Uitenhage, Volkswagen South Africa, Hts Daniel Pienaar.

What skills is Christo Gerber known for?

Christo Gerber has skills like Automotive Marketing Communication, Automotive After Sales, New Business Development, Automotive Aftermarket, Automotive Parts, Marketing Communications Planning, Sales And Marketing, Negotiation, Strategic Planning, Marketing Strategy, Aftersales, Customer Retention.

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