Acrolinx is an AI-powered platform that eliminates content chaos and delivers strategy-aligned content at scale. Our platform captures the way your enterprise communicates, aligns your content with your guidelines, shortens your editorial process with automation, and analyzes the performance of your entire content operation.Acrolinx helps you attract your customers, keep them happy with effective content, and protect your brand. You can customize your content guidelines to fit your goals and create content that’s engaging, readable, and compliant.

TASBIA is a trade association serving the worldwide appointment scheduling and bookingsoftware industry. The association's goals are to increase the number of booked appointmentsfor member companies, promote appointment scheduling, increase growth and revenue forthe industry, and cooperate on areas of shared interest.All businesses serving customers should offer a scheduling or booking option. TASBIAprovides guidance to businesses searching for an appointment scheduling solution that fitstheir needs and geography with trusted content and an interactive vendor directory.

Business Over Brews is a video podcast where we interview thought leaders to discuss topics such as:-Small and Medium Business Strategies-Enterprise Business Strategies-Sales and Marketing Strategies-Business Successes and Failures-Career and Growth Stories-Hiring and Employee Management Tactics-And More!

My first endvor as a YouTube Partner and as the founder and producer of Mandate Mondays, we have been able to grow a hangout hobbyist video channel to over 1,600 subscribers averaging over 10,000 monthly views and over 20,000 minutes of content watched per month through our active subscriber base and inbound SEO strategies.

Responsible for CIMCON Lighting's partner and channel go-to-market initiatives for product releases and demand generation activities for multiple personas and verticals including municipalities, utilities, and technology.Developed CIMCON Lighting's first documented buyer's journey showcasing every stage of the buying cycle from need creation through purchase and deployment including each persona involved in the buying decision. Journey documentation was created by thoroughly interviewing internal sales and success teams including customer contacts involved in the buying process.Owned planning and execution of thought leader and product release prospect webinar series delivering 5 webinars per quarter.Developed and managed all customer-facing sales enablement materials including sales presentations, video demonstrations, solution briefs, and more.Led competitive analysis initiatives by implementing procedures to properly capture competitive information within sales opportunities. Also created competitive battle cards supporting the sales team with informational quick reference guides.

Responsible for driving go-to-market initiatives by developing messaging, product collateral for demand generation programs and sales training for product launches across several enterprise verticals.Enabling sales teams by creating presentation and training materials. Developed the internal sales enablement web portal Sales Center which was built to educate sales members on products and onboard new hires. Sales Center was a one-stop site containing all marketing collateral, customer stories, competitive analysis driven to enable the sales team.Lead win/loss analysis by identifying key opportunities based on competitive threats, developing interview questions, and facilitating 3rd party interviews to create detailed opportunity reports delivering valuable sales and competitive feedback.Responsible for capturing the voice of our customer by developing 8-10 public written and video success stories annually.Producer of TimeTrade’s first thought leadership channel “Un-Missed Connections” by interviewing industry thought leaders such as Samantha Stone, Chris Eckmann, and Tyler Lessard on sales and marketing best practices.

Responsible for competitive analysis research and training by developing quarterly competitive presentations, battle cards, and sharp sticks for the sales team.Developed a monthly webinar program built to drive awareness with prospects and build brand loyalty with customers featuring product announcements, best practices, and thought leadership.Increased product trial to purchase conversions over 19% by developing a new customer onboarding program through best practice and thought leadership written, video, and webinar materials.Responsible for the company’s digital marketing strategies including ownership of the corporate website, organic awareness, and PPC campaigns which consistently increased inbound leads 5% - 15% quarter over quarter.

Responsible for the success of product trials from strategic accounts.Identify and develop prospecting strategies for targeted accounts to drive trials and product adoption.

Un-Missed Connections is a new YouTube channel we've started at TimeTrade focusing on sharing the best and worst sales and marketing initiatives and tactics we have ever seen. Randy and I talk about real life examples our sales and marketing professionals face every day and how to overcome those challenges.

Responsible for new customer onboarding and training. Optimized product implementation time by 30% by developing the first customer on-boarding program.Produced a weekly live show driving brand awareness by interviewing industry thought leaders such as David Meerman Scott, Tim Washer, Dave Cutler, Ann Handley, C.C. Chapman, Steve Garfield, Larry Weber, Judy Gern and more.Responsible for managing all marketing collateral initiatives including eBooks, webinars, whitepapers, videos, email campaigns, and social media campaigns.Managed all inbound customer support inquiries for both SMB and Enterprise deployments.Lead a customer success initiative to develop a customer self-service support portal to access training documents, how-to and best practice materials, and to submit support requests. Optimized client support processes to cut average support ticket resolve time by 50% and achieved a sustainable 98% client satisfaction rating.