As a Senior UX Designer at Amazon Ads, I led the design strategy and execution for advertising solutions that empower advertisers to connect with their target audiences effectively. I specifically lead the Inventory/Supply/Deals space as well as Advertiser Insights. Collaborating closely with cross-functional teams including product managers, engineers, and researchers, I played a pivotal role in shaping the end-to-end user experience of advertising products across multiple… Show more As a Senior UX Designer at Amazon Ads, I led the design strategy and execution for advertising solutions that empower advertisers to connect with their target audiences effectively. I specifically lead the Inventory/Supply/Deals space as well as Advertiser Insights. Collaborating closely with cross-functional teams including product managers, engineers, and researchers, I played a pivotal role in shaping the end-to-end user experience of advertising products across multiple platforms.Led the design process from concept to delivery, employing user-centered design methodologies to ensure intuitive and engaging experiences for advertisers.Translated business requirements and user insights into high-fidelity prototypes and design mockups, iterating based on feedback and usability testing results.Championed a data-driven approach to decision-making, leveraging analytics and user feedback to drive continuous improvement and optimization of advertising products.Developed and maintained design systems and guidelines to ensure consistency and scalability across all advertising products and platforms. Show less

Designer on the Amazon DSP platform for Amazon Advertising.

Product & UX Lead on ShareGate Apricot SAASResponsible for scaling the product as well as adding new features to create more value.Responsible for executing the product vision as well as working with cross-functional teams to deliver that vision into a user-centric experience.

Led the Fido Shop & Browse UXD team to deliver innovation & improvements to the fido.ca digital platform and all its journeys/touchpointsLead Designer in the inception & implementation of the Fido Design System, creating a unified source of components & rules for the Digital business unitUX prime on the fido.ca buy flows; working with other Designers, Product Owners, Analytics & dev teams to constantly iterate the Fido e-commerce platform

Helped design the Plusgrade integration with American Express Membership Rewards - gathering requirements & mapping out the journeysImplemented the Plusgrade Premium Upgrade SAAS within various partner UIs including Air Canada, Cathay Pacific, Qantas and Singapore Airlines

Assist Design Leads with programs and develop companion products for Blackberry ecosystems. Lead accessory projects from concept to execution from ID perspective, working with mechanical engineering, project management, commodities, UX/UI design and manufacturers. Involved in design for BlackBerry Passport Silver edition and PRIV accessories.