Christofer Lombardo work email
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Christofer Lombardo personal email
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“Marketing aims to know and understand the customer so well, the product or service fits them perfectly and sells itself.”As an accomplished professional with a wealth of experience in driving lead and demand generation strategies, overseeing marketing and advertising campaigns, and leveraging CRM and marketing automation to achieve business objectives. I have powerful competencies in market research, competitive analysis, and customer journey mapping to create impactful marketing initiatives that drive brand visibility, customer satisfaction, and revenue growth.Throughout my career, I have demonstrated a keen understanding of lead and demand generation strategies to develop innovative campaigns that resonate with target audiences and drive measurable results. I am skilled in launching comprehensive marketing programs, optimizing CRM systems, and standardizing marketing automation platforms to promote continuous improvement and deliver exceptional customer experiences.I excel in utilizing technology to streamline marketing processes, improve efficiency, and drive customer engagement and retention. My expertise in customer journey mapping and retention strategies allows me to identify opportunities to enhance the customer experience and drive long-term loyalty.I possess strong leadership abilities and a proven track record of building and developing high-performing marketing teams. I believe in fostering a culture of innovation and accountability, where team members are empowered to take ownership of their work and drive results.🏆Following are some of the highlights of my career:🎖Generated 22 customer upsell opportunities by creating “price swap’ dollar exchange program for existing customers.🎖 Boosted website traffic by 15% on product landing pages during release by releasing annual benchmark study w/ customer survey.🎖 Achieved 8% increase in CTR by serving as editor of three medical newsletter publications for largest health network in PA.🎖 Developed four interactive hospital websites with 500 total web pages.🎖 Reduced time to build catalog from eight to four weeks and improved accuracy by overhauling catalog creation process.Lastly, I am able to adapt in today’s fast-paced environment by building relationships, thinking outside the box, demonstrating flexibility, and leveraging an innovative mindset. Want to know more about my experience, passion, areas of expertise, or the improvements I can make to your organization?
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Vp, Segment Marketing NaBnyPittsburgh, Pa, Us
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Director Marketing CommunicationsBrunner Nov 2024 - PresentPittsburgh, Pa, Us -
Director Customer MarketingGtt Oct 2023 - Apr 2024Arlington, Virginia, UsIn this capacity, I achieved customer upsell and cross-sell inquiry goals for North America and Europe by designing and executing innovative demand-generation programs. I improved communication between demand generation and sales teams to promote collaboration. Highlights of accomplishments in this role include:➢I oversaw campaigns through account-based marketing to reach upsell cross-sell goals for product lines, identify lines of business within segmentation for upsell cross-sell, and implement multiple campaigns. -
Sr. Marketing & Demand Generation ManagerCofense Mar 2022 - Jul 2023Leesburg, Virginia, UsAs a Senior Demand Generation Marketing Manager, I led full life cycle management of demand generation programs to meet pipeline goals for North America and Latin America and global marketing campaigns. I accelerated lead generation and revenue growth for new logos and existing customers by executing ABM campaigns. I monitored campaign performance, measured ROI, and implemented improvement measures to enhance effectiveness.Highlights of accomplishments in this role include: ➢I achieved 8% increase in SQLs and 14% improvement in MQLs as well as boosted webinar attendance by 127% by driving seamless implementation of advanced ABM marketing platform.➢I boosted engagement and optimized marketing operations by leveraging innovative marketing automation tools and CRMs. -
Sr. Marketing ManagerDeltek Jan 2018 - Mar 2022Herndon, Va, UsWith this organization, I implemented impactful demand generation programs to achieve pipeline goals for North America and support EMEA and APAC with content and asset planning. I deployed online and offline marketing initiatives to integrate online and new media, email, print, direct mail, webinars, social media, websites, SEM/SEO strategy development, brand awareness, and drip marketing.Highlights of accomplishments in this role include:➢I achieved 10% YoY MQL increase by overseeing global demand generation for agency project management software program.➢I realized 5% improvement in SQLs by introducing lead retrieval system into field events and customer roundtable additions. -
Sr. Account Manager / Marketing ConsultantBuzzhoney Jan 2016 - Dec 2017Pittsburgh, Pa, UsIn this role, I led analytical-oriented direct marketing projects, including client communication, project team leadership, and presentation of solutions and deliverables. I designed and implemented tailored digital marketing campaigns to achieve client goals, including targeting recommendations, A/B testing, and forecasting. I performed post-program analysis of marketing programs and delivered data-driven recommendations to optimize marketing program performance.Highlights of accomplishments in this role include:➢I increased followers, clicks, and interaction for social media platforms of largest grocery retailer in PA (Giant Eagle) by positing captivating social media updates.➢I acquired high-profile accounts (UPMC and Giant Eagle) and contributed to long-term company growth by maintaining productive relationships and overseeing marketing material development. -
Marketing ManagerPocket Nurse® Feb 2014 - Sep 2015Monaca, Pa, UsWhile working as Senior Marketing Manager, I developed branded marketing communications, including an e-commerce website with 7.5K products, corporate communications, motion media, advertising (print, web, email), SMM, public relations, and sales presentations. I designed and executed impactful demand-generation marketing programs to drive sales pipeline growth. I led four marketing professionals, assessed job performance, evaluated training needs, and executed effective plans to enhance work productivity and efficiency. I reviewed marketing initiatives and recommended corrective action plans to achieve predefined goals.Highlights of accomplishments in this role include:➢I was commended for delivering outstanding results: directed creative, workflow, and production of 1.2K page annual catalog, led 50+ annual events, and designed six specialty catalogs to achieve over $1 million in additional sales. -
Marketing ConsultantFreelance Marketing Consultant Sep 2012 - 2014Currently, I provide best-in-class consultancy on social media management, CRM, email marketing, print advertising, online and on-air video, and special event creation to achieve marketing, communications, and advertising goals. I support development team to produce training materials and video series for pharmacy automation hardware and software system. I design re-branding plans to enhance the brand image of two restaurant groups. Highlights of accomplishment in this role include:➢I oversaw marketing plans, budgets, vendor acquisition, and show management teams for three sold-out entertainment events.➢I led production of product teaser video series for $1 billion fashion retailer.
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Sr. Account Manager / Executive ProducerEuphoria Dec 2010 - Jul 2012In this role, I managed new business development, marketing strategy, and project management. I acted as producer and content writer to ensure seamless execution of projects. I created engaging product training video series for industrial services company.Highlights of accomplishments in this role include:➢I collaborated with local ad agencies to produce high-quality and trending TV commercials for clients.
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Vice President, MediaCommunefx - An Mdc Partners Company Mar 2007 - Nov 2010In this senior leadership role, I directed, administered, and coordinated the daily operational activities of the studio division (Batpack Studios) while holding responsibilities for establishing policies and objectives, long-range growth planning, and the hiring of key personnel. I also built a creative culture to inspire teamwork, professional, and technical development.• Developed successful partnerships with creative and corporate entities needing media production, motion graphic, application development, and digital editing services.• Managed all project vendors, suppliers, and 11 direct reports. • Managed negotiation of C-Level contracts with outside vendors, including analysis of multiple vendors, selection and coordination of contracts and implementation of contracts organizationally, all within a selected time frame.• Performed ongoing process reviews to reduce costs and increase productivity.• Served as producer of 50+ advertising, media, and online productions.• Oversaw equipment rental division resulting in $500K in revenue in two years. • Clients included: Verizon FiOS, World Wildlife Foundation, LendingTree.com, rue21
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Director, Sales & MarketingCommunefx - An Mdc Partners Company Dec 2005 - Feb 2007As a key member of the sales team, I developed and implemented strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for direct marketing services targeted to Fortune 500 clientele. This role required continual contact with C-level client managers of various departments and was dependent upon effective relationship building.• Sold data-driven marketing programs that utilize cross-channel and analytical marketing. • Worked collaboratively with online and traditional ad partners, making recommendations for improvements. • Aggressively researched, developed, and cultivated new business while advancing relationships with existing clientele and enhancing company-wide CRM.• Developed effective digital marketing communications strategies across various sales models including direct, channel, distribution partners and e-commerce. • Represented $10M in marketing program sales and $2.5M in proprietary analytics and reporting contracts.• Lead kick-off meetings to review requirements, brainstorm strategies and approach, establish proposal/materials development schedule, and assign responsibilities.• Assisted in the development of presentations and JAD sessions for: planning meetings, marketing execution meetings, project lifecycle and post mortem reviews, and reports for senior management.• Clients included: Verizon Wireless, Verizon FiOS, Chase, FYE Stores, Sheetz, Dad’s Pet Care, Vonage
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PresidentOperative Communications Mar 2002 - Dec 2005As the founder of this agency, I provided quality leadership and management making it gain recognition as a high-quality, successful, full-service Pittsburgh marketing communications firm that provided strategic branding and marketing consultation to small and mid-sized companies.• Served as creative director, copywriter, and account manager for 100+ campaigns.• Oversaw development of branding, marketing communications, corporate communications, broadcast media, web design, trade show marketing, and online advertising for 50+ clients. • Developed company-wide marketing strategy including email marketing, PR, SEO, and content development.• Grew sales to exceed $1M and staff by 50% annually until successfully selling company.
Christofer Lombardo Skills
Christofer Lombardo Education Details
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University Of PittsburghAnd Related Programs
Frequently Asked Questions about Christofer Lombardo
What company does Christofer Lombardo work for?
Christofer Lombardo works for Bny
What is Christofer Lombardo's role at the current company?
Christofer Lombardo's current role is VP, Segment Marketing NA.
What is Christofer Lombardo's email address?
Christofer Lombardo's email address is xt****@****ail.com
What schools did Christofer Lombardo attend?
Christofer Lombardo attended University Of Pittsburgh.
What are some of Christofer Lombardo's interests?
Christofer Lombardo has interest in Education, Arts And Culture, Disaster And Humanitarian Relief, Health.
What skills is Christofer Lombardo known for?
Christofer Lombardo has skills like Feature Films, Commercials, Creative Direction, Budgets, Online Marketing, Documentaries, Direct Marketing, Strategy, Video, Film Production, Video Production, Video Editing.
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