• As Creative Director and Account Executive reporting to the President & CEO of North America, served as an integral member of senior leadership responsible for enhancing LG Electronics’ brand awareness and marketing initiatives• Spearheaded 10+ prominent North American brand campaigns per year that included event planning, creative design, talent acquisition, contract negotiation, personnel training and experiential ROS management• Executed high profile brand showcases, activations, promotional events and tradeshows• Designed $6 million cutting-edge LG Exploratorium and brand showrooms in LG’s new North American HQ• Designed product showcase for LG’s first home appliance mega-factory in Clarksville, TN• Lead liaison between LG Global HQ and NA HQ for international tradeshows in US (ex. CES, SXSW, KBIS, CEDIA)• Strengthened LG SIGNATURE’s brand awareness and market exposure by developing luxury campaigns• Led online and offline experiential transformation around cultural change, design leadership and creative methodologies collaborating with various cross-functional teams of creative, marketing planning, product management and C-level offices

• Managed client relationships and developed business opportunities for new alliances and strategic partnerships• Designed media and digital marketing campaigns utilizing various CJ platforms to maximize sponsorships for strategic partners• Developed customized brand promotions targeting millennials on behalf of Toyota, State Farm, AT&T and Verizon• Supervised various entertainment event activations including NY/LA KCONs and other K-Pop concerts in US• Partnered with acclaimed Hollywood production studios in developing K-Pop content for the US market

• Led 15-member production team in the execution of international CE/IT exhibitions such as CES, IFA, InfoComm, ISE• Designed and directed annual ‘Global Samsung Forum’ for international HQ locations (North America, Europe, China, Southeast Asia, Africa, Middle East) as well as bi-annual domestic exhibitions and PR promotions in Korea• Developed North American regional ISM roadmap and activated ‘Samsung Entertainment Experience’ retail zones throughout 500 Best Buy locations• Planned and executed 3D & UHD TV launch showcases in Las Vegas, NYC, and Seoul• Collaborated with numerous media artists to create visual interactive displays that promote and empower brand recognition

• Managed Digital Media HQ’s global recruiting focused in US, Japan, Brazil, Russia, India, China• Organized international job fairs targeting Core Staff recruitment of more than 1,000 applicants per year• Supervised employee relations and training of foreign employees

• Strengthened workforce through Core Staff acquisition & Poor Performer reduction in US, Canada, Mexico• Applied and optimized global HR initiatives throughout 8 North American subsidiaries through implementation and standardization of global best practices and development of HRIS (GHR-Hub, eMBO, GPMS, GPPM, SIMS)• Recipient of Samsung North America HQ President's Award (2004)

• Conducted specialized research and participated in global projects for Chairman’s office• Coordinated Samsung Lee Kun-Hee Scholarship Foundation’s annual academic conference of over 200 scholars