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Retail Marketing and Brand Development executive with extensive experience in consumer products licensing, entertainment marketing, and retail development. Specialize in creating high-profile entertainment events, retail and online branding and franchise development. Excellent project management and communication skills.Specialties: Brand and Shopper Marketing, Movie, TV and Video Game Marketing, Retail Development, Consumer Promotions and Trade Communications.
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Director, Brand CommercializationDisney Parks, Experiences And Consumer Products Jan 2023 - Feb 2024Glendale, California, United States• Responsible for ideating and executing brand vision for all Disney and Pixar licensed merchandise (toys, apparel, home goods and consumables), a brand portfolio generating over $12.0B in retail sales annually. • Served as business segment quarterback ensuring strategic brand alignment across North American leadership team including Sales, Marketing, Category Management, Product Development, Creative and Legal. • Regularly interfaced with key licensee partners (Mattel, Lego, Hasbro… Show more • Responsible for ideating and executing brand vision for all Disney and Pixar licensed merchandise (toys, apparel, home goods and consumables), a brand portfolio generating over $12.0B in retail sales annually. • Served as business segment quarterback ensuring strategic brand alignment across North American leadership team including Sales, Marketing, Category Management, Product Development, Creative and Legal. • Regularly interfaced with key licensee partners (Mattel, Lego, Hasbro, etc.) and top retailers including Walmart, Target and Amazon to craft and implement business driving strategies. Show less -
Director, Retail Brand DevelopmentDisney Parks, Experiences And Consumer Products Jul 2013 - Dec 2022Glendale, California, United States• Led retail strategy development and communication for Disney and Pixar licensed merchandise business from 2013 - 2018 and the Marvel, Star Wars and 20th Century businesses from 2019 - 2022.• Provided strategic direction and practical selling tools to the Disney sales team and top licensee partner sales organization to ensure that consumer products segment successfully delivered annual operating plan targets.
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Director, Category And Commercial DevelopmentDisney Parks, Experiences And Consumer Products Apr 2012 - Jun 2013Glendale, California, United States• Supported the senior sales leadership team by leading the category and functional department induction program for the newly formed Integrated Retail team. • Led multiple business optimization projects that help deliver category business plan objectives and overall growth targets.
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Director, Retail MarketingWalt Disney Studios Home Entertainment Aug 2006 - Apr 2012Burbank, California, United States• Responsible for driving retail marketing strategy and promotional development for the home entertainment division of The Walt Disney Company. • Oversaw a team of 10 marketing executives responsible for creating and executing advertising, display and promotional plans for key home entertainment retailers. -
Senior Manager, Retail MarketingWalt Disney Studios Home Entertainment Jul 2003 - Aug 2006Burbank, California, United States• Drove retail marketing strategy and promotional development for new release and catalog DVD releases within the Electronics, Grocery and Distribution channels. • Presented tentpole marketing initiatives and product overviews to key accounts.
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Manager/Assistant Manager, Retail MarketingWalt Disney Studios Home Entertainment 2001 - 2003Burbank, California, United States• Managed account-specific advertising and marketing promotions for Mass Merchant and Club Channels.• Successfully launched DVD format into multiple retailers including Costco, Sam’s Club, and Kmart.• Led cross-divisional team to redesign Kmart’s home entertainment department to showcase the new DVD format, improving shop-ability and sales.• Developed Costco’s first-ever DVD pre-sell program for Snow White, enabling it to become Costco’s #1 selling DVD at the time.
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Senior Sales AnalystWalt Disney Studios Home Entertainment 2000 - 2001Burbank, California, United States• Created and maintained annual business plans for key accounts including Toys R Us, Tower Records, Rite Aid and Walgreens• Developed retail specific marketing programs to support sales objectives.• Prepared monthly sales performance reports and forecasts as well ad hoc sales analyses.
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Supervisor, Merchandising ServicesWalt Disney Studios Home Entertainment 1998 - 2000Burbank, California, United States• Managed two in-store merchandising vendors and oversaw retail execution of home entertainment initiatives at Wal-Mart and Toys R Us.• Led regular merchandiser training events at headquarters level as well as in the field.• Analyzed impact of various merchandising initiatives on sales. -
Account ExecutiveMovo Media Jun 1996 - Mar 1998Los Angeles, California, United States
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Session AssistantMemorial Sloan-Kettering Cancer Center May 1994 - May 1996New York, Ny
Christopher Murphy Skills
Christopher Murphy Education Details
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Business Management And Marketing -
International Business
Frequently Asked Questions about Christopher Murphy
What is Christopher Murphy's role at the current company?
Christopher Murphy's current role is Consumer Products Licensing and Entertainment Marketing Director | xDisney.
What is Christopher Murphy's email address?
Christopher Murphy's email address is ch****@****ney.com
What is Christopher Murphy's direct phone number?
Christopher Murphy's direct phone number is +181854*****
What schools did Christopher Murphy attend?
Christopher Murphy attended Cornell University, Vrije Universiteit Brussel.
What are some of Christopher Murphy's interests?
Christopher Murphy has interest in Poverty Alleviation, Guest/client Service, Management Training, International Travel And Photography.
What skills is Christopher Murphy known for?
Christopher Murphy has skills like Java, Objective C, Eclipse, Object Oriented Design, C++, C, Software Development, Android Development, Ios Development, Javascript, Programming, Python.
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Christopher Murphy
Andover, Ma -
Christopher Murphy
New York City Metropolitan Area -
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Christopher Murphy
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Christopher Murphy
New York, Ny5trilantic.com, trilantic.com, gmail.com, gmail.com, trilanticpartners.com4 +121260XXXXX
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