Christopher Murphy Email & Phone Number

Glendale, California, United States

• Responsible for ideating and executing brand vision for all Disney and Pixar licensed merchandise (toys, apparel, home goods and consumables), a brand portfolio generating over $12.0B in retail sales annually. • Served as business segment quarterback ensuring strategic brand alignment across North American leadership team including Sales, Marketing, Category Management, Product Development, Creative and Legal. • Regularly interfaced with key licensee partners (Mattel, Lego, Hasbro… Show more • Responsible for ideating and executing brand vision for all Disney and Pixar licensed merchandise (toys, apparel, home goods and consumables), a brand portfolio generating over $12.0B in retail sales annually. • Served as business segment quarterback ensuring strategic brand alignment across North American leadership team including Sales, Marketing, Category Management, Product Development, Creative and Legal. • Regularly interfaced with key licensee partners (Mattel, Lego, Hasbro, etc.) and top retailers including Walmart, Target and Amazon to craft and implement business driving strategies. Show less

Glendale, California, United States

• Led retail strategy development and communication for Disney and Pixar licensed merchandise business from 2013 - 2018 and the Marvel, Star Wars and 20th Century businesses from 2019 - 2022.• Provided strategic direction and practical selling tools to the Disney sales team and top licensee partner sales organization to ensure that consumer products segment successfully delivered annual operating plan targets.

Glendale, California, United States

• Supported the senior sales leadership team by leading the category and functional department induction program for the newly formed Integrated Retail team. • Led multiple business optimization projects that help deliver category business plan objectives and overall growth targets.

Burbank, California, United States

• Responsible for driving retail marketing strategy and promotional development for the home entertainment division of The Walt Disney Company. • Oversaw a team of 10 marketing executives responsible for creating and executing advertising, display and promotional plans for key home entertainment retailers.

Burbank, California, United States

• Drove retail marketing strategy and promotional development for new release and catalog DVD releases within the Electronics, Grocery and Distribution channels. • Presented tentpole marketing initiatives and product overviews to key accounts.

Burbank, California, United States

• Managed account-specific advertising and marketing promotions for Mass Merchant and Club Channels.• Successfully launched DVD format into multiple retailers including Costco, Sam’s Club, and Kmart.• Led cross-divisional team to redesign Kmart’s home entertainment department to showcase the new DVD format, improving shop-ability and sales.• Developed Costco’s first-ever DVD pre-sell program for Snow White, enabling it to become Costco’s #1 selling DVD at the time.

Burbank, California, United States

• Created and maintained annual business plans for key accounts including Toys R Us, Tower Records, Rite Aid and Walgreens• Developed retail specific marketing programs to support sales objectives.• Prepared monthly sales performance reports and forecasts as well ad hoc sales analyses.

Burbank, California, United States

• Managed two in-store merchandising vendors and oversaw retail execution of home entertainment initiatives at Wal-Mart and Toys R Us.• Led regular merchandiser training events at headquarters level as well as in the field.• Analyzed impact of various merchandising initiatives on sales.

Los Angeles, California, United States

New York, Ny

Bachelor Of Science, Business Management And Marketing

Activities and Societies: Dean's List

Junior Year Abroad, International Business