• Spearheaded the development and execution of a comprehensive product strategy for Crownpeak’s Digital Experience Platform, collaborating with cross-functional teams to integrate customer feedback and market analysis into the portfolio of enterprise-level B2B SaaS products.• Drove product due diligence process during M&A, conducting in-depth technical evaluations and successfully integrating P&T from two companies within 12 months, ensuring operational alignment• Defined and executed long-term product vision and technology roadmap, integrating three key product lines into a unified platform to streamline operations, resulting in a 15% improvement in operational efficiency and enhance customer experiences.• Directed the implementation of a new product management methodology and technology stack, fostering data-informed decision-making, enhancing company-wide planning and feedback processes, and improving transparency with customers, leading to stronger alignment and an increase in customer satisfaction.Achievements:• Achieved a 52% reduction in cloud infrastructure costs within 12 months by optimizing AWS resources, directly contributing to improved gross margins.• Designed and implemented a new pricing model, increasing product margins by 20% • Collaborated to drive EBITDA growth from 6% to 21% within one year.

- Orchestrated the strategic transformation from an on-premises business to a SaaS model by implementing cloud-based infrastructure, coordinating with cross-functional teams, and driving the adoption of agile methodologies, resulting in a monthly release cycle.- Elevated Gartner analyst ratings by spearheading key product improvements, including optimizing the user interface, enhancing performance, and aligning the product roadmap with industry trends leading to improved brand recognition. - Vastly improved time to market due by aligning of all departments to the value-chain.- Facilitated a corporation-wide change initiative that accelerated customer value delivery, enhanced management transparency through improved reporting systems, and strengthened corporate culture by implementing feedback loops and team-building workshops.- Engaged with strategic customers and analysts, providing detailed product roadmaps and gathering feedback, which led to the selection of two key technological partners and the successful expansion of our product ecosystem.- Led and managed multiple teams across product and engineering- Coached individuals and teams on agile methods to improve delivery speed, team productivity and engagement scores

• Built and led a new engineering team responsible for developing core product modules, successfully launching three new modules within 12 months, increasing the product’s adaptability to customer needs and driving a 10% growth in sales.• Established continuous delivery and Kanban methodologies, reducing development cycle times to less than a month and introducing success metrics (e.g., lead time, throughput) that improved transparency and efficiency across the team.• Identified and prioritized strategically relevant product-expansion themes, including real-time personalization and e-commerce integration, which contributed to expanding the product’s market reach.• Product Owner for all product-expansion including real-time-personalisation, A/B testing, portal-integration, and e-commerce-integrations.• Led and managed a team of 12 professionals, successfully improving team collaboration and performance, which resulted in the timely delivery of 95% of product milestones.