I am a dynamic and visionary entrepreneur with a passion for delivering transformative customer experience to the premium and luxury brand industry.I head CXG, a leading customer experience consulting and transformation agency for premium and luxury brands, in the capacity of Chief Executive Officer. Together with a world-class leadership team, we have partnered and advised some of the most recognized luxury brand names globally since 2006. Today, CXG is a global firm with 12 offices from Shanghai to Paris, operating in 70 countries, advising over 200 brands, with a team of over 220 professionals from around the world.I believe that the premium and luxury brand industry is advancing toward a sustainable, circular economy model, supported by AI and technology. This ongoing shift is shaping the consumer landscape, making it critical for brands to understand disruption in luxury and transform and elevate their experiences.With my strong track record in the premium and luxury brand industry, I am also an international keynote speaker and often share insights on entrepreneurship, sustainability, as well as the relationship between Employee Experience and Customer Experience and how to run a successful CX transformation. I have taken part as a keynote speaker at Luxury Business Day (Munich), Journey of the Luxury Customer (Singapore), Arab Luxury World (Dubai), China Connect (Paris), Luxury FirstLook (New York), and Beauty Salons Congress (Deauville).I extend my expertise to the academic arena by teaching in Executive MBA programs and making regular contributions to several luxury and CX publications, including Forbes, Luxury Daily, Customer Think, and Marketing Communication News. Prior to CXG, I co-founded and ran luxury brand Biche de Bere for 12 years, one of the most successful ventures in the French fashion industry with over 40 stores and 20 retail corners throughout Europe, USA, Japan, and China.I am a customer experience visionary, luxury industry expert and a thought leader, and I truly believe in helping aspiring leaders by developing a keen sense of business acumen and ensuring they are well-prepared to navigate and excel in today’s fast-paced business environment.