In charge of Kit Partnerships, Licensing, NFT and strategic new assets acquisitions In house expert for Kit Partnership, Licensing and NFT (collectible cards)Sorare partnerships with Poland FA and Serbia FA + 22 Ligue & Ligue 2 teams Kit partnership Hummel x AS Saint-Etienne (2021) / Hummel x Team Vitality (2022) Rights Acquisition : LOSC Lille (2021) / Stade Français Paris (2022)

SPORTFIVE is a global sport marketing agency advising and supporting sport rights holders in optimizing and developing their commercial revenues (sponsorship, hospitalities, licensing & merchandising) and enhancing their brand management & platform (fan experience, activations, branding, digital...)Keeping my entrepreneur mindset, my duties at Sportfive are : To develop the Licensing & Merchandising Division by acquiring new sports rightsTo find and to secure new opportunities in licensing, co-branding and merchandising To assist right holders in their licensing & merchandising strategy and implementation To negotiate win win kit partnerships To imagine retail and e-commerce best organization for right holdersTo identify news streams of business for right holders thru licensing (blockchain, digital apps, fan engagement, anticounterfeiting, growth of fan base and improvement of its knowledge...)Licensing Out rights secured : LNR (2019), Alpine F1 Team (2019), Rugby Australia (2020), AS Saint-EtienneLicensing In : Sorare with licenses dealt with AC Milan, AS Roma, Betis Sevilla, Benfica, Olympique de Marseille, Olympique Lyonnais, AS Saint-Etienne, LOSC Lille / Socios / 47 Brand / BLK... Kit partnerships : Errea & Rugby Europe

Repositioning and restructuration of ATTITUDE RUGBY, the first french rugby lifestyle magazine founded in 1998 Commercial and distribution reorganization Commercial (advertising, sponsorship and key partnerships) development Digital conversion and membership events through ATTITUDE RUGBY MEMBERSHIP

General Management and business development of the agency founded from scratch and taken over by Venise Group in february 2019Establishing and managing fair and strong relationships with licensees, brands, suppliers and strategic partnerRecruiting, managing, supporting and developing a team of sports marketing interns, juniors, seniors, retail sales associates and e-commerce experts Building and ensuring day to day management of a staff of 24 Building the first french omnichannel merchandising outsourced solution partnering with major sport properties as Exclusive Licensing & Merchandising Master Licensee, Exclusive Licensing Agency or Exclusive Service Provider: Lille (2006-2019), FC Nantes (2008-2019), Stade Rennais FC (2012-2018), RC Lens (2014-2015), Montpellier Rugby (2013-2017), Ligue Nationale de Rugby (2006-2019), French Olympics Committee (2016-2019), EPCR (2015-2018)Refurbishment and relaunch of the brand ALLEZ LES BLEUS, property of French Olympics CommitteeKit Partnerships in football & rugby Creation of SPORTEM in Lille in 2015 which is now recognized as one of the main sports marketing event in France and Continental Europe.First issues in Lille in 2015 and 2016, then moved to Paris in 2017 at Parc des Princes in partnership with PSGInternational speakers involved : NBA, PSG, Juventus Turin, Formula One, Stade Toulousain, Disney, Leicester City FC, 47 Brand, Nike EMEA...

2014 : Feasability Study FIFA IGP Program FVF (Venezuelian FA) et FTF (Tahiti FA) 2015 : Remote Consultancy Surinam FA Merchandising project 2015 : Licensing & Merchandising FIFA Win-Win Program Malaysia FA 2016 : Retail & Merchandising FIFA Sao Tomé & Principe FA

FFR and Stade Français Paris sponsorship and hospitalities sales manager Rugby assets sponsors key account manager : Nike / Kappa (Basic Net BV) / HP / Renault / Brother / ClarinsAgency’s inhouse expert for rugby marketing rights Defining, developing and executing a global & transversal licensing strategy for FFF (French FA) and all football teams in portfolio (Paris SG, Olympique Lyonnais, RC Lens, FC Nantes, AS Saint-Etienne, AS Monaco, Montpellier HSC)

General Management of the company founded from zeroCreator of the Professional Rugby White Book in partnership with Deloitte & Touche (France-UK and APAC Offices) on behalf of LNR and SPORT + which led to the redefinition of professional rugby in France with TOP 16 and later TOP 14 Kit partnerships negotiation consultancyBranding consultancy for professional football & rugby teams and French Sports Governing Bodies Merchandising trading (apparel, headwear and balls) with major Pro French Teams

Collegiate Kit Sponsorship and Licensing Rights acquisitions : University of Oregon / USC / UCLA / Cal Berkeley / San Diego State / Arizona StateDeal memo and contracts reviews